Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Democratising Longevity
Compostable Cosmetics
Regenerative Olive Oil
Connected Healing
Gen Z’s New Value System
Could fare-free public transport reduce cities’ pollution?

Viewpoints

Could fare-free public transport reduce cities’ pollution?

To combat toxic air, local and national governments are exploring ways to encourage citizens to leave their cars at home.
Pollution : Smog LIfe : Cities
Why brands must demystify children’s meal times

Viewpoints

Why brands must demystify children’s meal times

Beth Bentley, global vice-president of strategy at Virtue Worldwide, on why brands play a crucial role in demystifying children’s nutrition.
Food : Parenting : Baby Food
Can technology save the bank as we know it?

Viewpoints

Can technology save the bank as we know it?

Consumers’ on-the-go lifestyles have driven demand for convenience in all aspects of daily life, but as banks try to keep up are they losing sight ...
Finance : China : Banking
Why lab-grown diamonds are the future of luxury jewellery

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Why lab-grown diamonds are the future of luxury jewellery

As luxury consumers become more interested in the provenance of their purchases, Alan Frampton, director of ethical brand Cred Jewellery, says it’s...
Diamonds : Luxury : Sustainability
Have Instagram influencers lost their sway?

Viewpoints

Have Instagram influencers lost their sway?

As consumers become acutely aware of sponsored Instagram posts, will a new form of authentic brand promotion come to the fore?
Youth : Digital : Retail
Should we let kids play with Alexa?

Viewpoints

Should we let kids play with Alexa?

Brands need to win the argument for voice-based interaction rather than being reactionary.
Digital : Education : Children
Will CMOs become redundant in the future?

Viewpoints

Will CMOs become redundant in the future?

From artificial intelligence to co-creation, branding company Monotype highlights the three challenges that will shift the CMO's focus to customer...
Monotype : Content Marketing : Future Of Jobs
Why the GDPR signals a greater battle over data

Viewpoints

Why the GDPR signals a greater battle over data

Irene Ng, chairman of the HAT Foundation Group, explores how regulations such as the GDPR are just the beginning of a new power play between consum...
Data : GDPR : Privacy
Using GDPR as a competitive weapon

Viewpoints

Using GDPR as a competitive weapon

Kaijia Gu, partner at global management consulting firm Oliver Wyman, on why GDPR could offer new opportunities for brands.
Data : GDPR : Privacy
Why streetwear should challenge masculinity

Viewpoints

Why streetwear should challenge masculinity

It is vital for future clothing design to subvert and confront perceptions of maleness, writes brand consultant Ross Wilson.
New Masculinity : Male Identity : Identity
Can brands help detoxify masculinity?

Viewpoints

Can brands help detoxify masculinity?

Businesses have a key role to play in redefining what it means to be a man in the #metoo era.
New Masculinity : Advertising : Retail
Does the supplements industry need to embrace experts?

Viewpoints

Does the supplements industry need to embrace experts?

With the plethora of shiny, celebrity-endorsed supplements on the market and a lack of regulation in the industry, a growing scepticism about their...
Health : Wellness : Supplements
Will women soon power India’s economy?

Viewpoints

Will women soon power India’s economy?

Greater access to education, the internet and other cultures is placing India’s young women in the economic driving seat.
Retail : Female Futures : Digital
Is there such a thing as a brandless brand?

Viewpoints

Is there such a thing as a brandless brand?

While there are clear imperatives for debranding, businesses still need to think of it as a design exercise.
Branding : Packaging : Retail
Why Maslow needs a reboot

Viewpoints

Why Maslow needs a reboot

Former CEO of Livity, Sam Conniff Allende, argues that Maslow’s Hierarchy of Needs should be amended to reflect the changing face of leadership.
Workplace
Should brands re-assess how they target minorities?

Viewpoints

Should brands re-assess how they target minorities?

In an increasingly globalised world, marketing targeted at niche demographics fails to recognise the true nature of diasporas.
Branding : Marketing : Culture
Is the future of cities female?

Viewpoints

Is the future of cities female?

Urban anthropologist Katrina Johnston-Zimmerman explores how women in urban planning could change the shape of the city.
Female Futures : Architecture : Smart Cities
Are we the new Luddites?

Viewpoints

Are we the new Luddites?

The current war on technology by politicians and experts on both sides of the isle is as dangerous as it is misguided.
Technology : Digital
Should we start taking QR codes seriously?

Viewpoints

Should we start taking QR codes seriously?

Once consigned to internet history, the iconic squares are finally ready for their revival.
Packaging : Retail : Advertising
Should we welcome more workplace surveillance?

Viewpoints

Should we welcome more workplace surveillance?

Could systems that analyse the tone of our workplace conversations be key to achieving gender equality?
Workplace : Digital : Female Futures
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