Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Macro Trends

Homedulgence

Consumers across the globe are looking at new and innovative ways to maintain the good life they’ve come to treasure, without the expense of going ...

Macro Trends

Freesumerism

As the cost of everything tends towards zero, the growing trend for Freesumerism is seeing the notion of value undergoing a major shift. Smart bran...

Free : Consumerism : Buying

Micro Trends

Adaptability by Design

As consumers become increasingly aware of the social and environmental impact of global sourcing, small-scale manufacturers are developing more per...

Global Sourcing : Small-scale Manufacturers : Design

Micro Trends

New value aesthetic

Value-nomics : Own-brand : Pared-down Aesthetic

Design Directions

Wellness Sky

Belgrade’s elite dined, in the swinging 70s, at the Danube Flower, a striking Brutalist structure balanced 15 metres above the river and the esplan...

Gym : 4of7 : Superfusionlab

Design Directions

GeoVector

By geotagging real-world products with digital information, San Francisco-based technology company GeoVector is blurring the line between the physi...

Geo-tagging : Augmented Reality : GeoVector

Design Directions

Greenhouse by Joost

Smack dab in the middle of the city, amidst sandstone and zinc, a garden grows. A greenhouse, really – a self-sustaining structure that has visitor...

Greenhouse : Joost : Green

Micro Trends

Built by Brands

Made-to-measure : Bespoke : British

Design Directions

Musion

The phones are ringing at Musion HQ, London. Last week the company launched its telepresence technology by transmitting, in real time, a holographi...

3-D Hologram : Video : Entertainment

Design Directions

Style Club

In a bid to reintroduce a classic brand to a new audience, designers at architecture and design practice Douglas Wallace have created a wild wonder...

Design Directions

Mama Shelter

A new hotel in Paris is looking to house the tourists of the 21st century. Mama Shelter – developed by the Trigano family (who created Cl...

Hotel : Tourism : Bleisure

Macro Trends

The New Sobriety

Rather than the ‘little and often’ approach to consumption that has dominated in recent years, ‘fewer and better’ is to become the new motto across...

Sober : Pared Down : Simple

Design Directions

Zag: Brand creator

Two years after advertising agency Bartle Bogle Hegarty (BBH) set up its brand creation offshoot, Zag, the company is now launching its f...

Advertising : Bartle Bogle Hegarty : BBH

Micro Trends

Gleaner Philanthropy

With the rise of collaborative culture, people have become empowered to take things into their own hands. This energy is increasingly being directe...

Urban : Collaborative-Culture : Empowered

Design Directions

TCHO social chocolate

Chocolate maker TCHO is harnessing the power of social media to provide a level of transparency that goes beyond simply assuring its cust...

Chocolate : Social Media : Transparency

Design Directions

Heineken Brand Village

In July 2008, Heineken launched its new concept store in the heart of the brewer’s own hometown of Amsterdam. The store comprises six buildings des...

Heineken : Concept Store : Community

Design Directions

Pentagram rethinks Starbucks

With a $22 fall in the Starbucks share from $40 in 2006 to just $18 at the start of 2008, Seattle’s coffee monolith is rethinking its strategy. Ret...

Pentagram : Starbucks : Coffee Shop

Macro Trends

The Female Web

For anybody who has studied the ascendancy of social media over other forms of internet contact and communication, the notion of the Female Web sho...

Women : Internet : Web

Micro Trends

Traceable Fashion

The trend for the kind of transparent, informative labelling currently associated with the food industry is extending into other areas, as consumer...

Sustainable : Clothing : Labelling

Micro Trends

Civic Branding

Brands are beginning to shrug off their multinational status and look, instead, at local communities.

Urban : Planning : Branding

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