Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

Steelcase re-invents the workplace

Today’s New Millennials and Generation Y are blurring the distinction between business and leisure as they start their working lives. Welcome to th...

Creativity : Blurred : Steelcase

Design Directions

Beck’s cultural Branding & Packaging

With the brand philosophy ‘Different by Choice’, beer brand Beck’s is doing everything it can to ensure it stands out from the crowd. This summer B...

Packaging : Collaboration : Artists

Micro Trends

Superheroes Anonymous

Superheroes : Chaim Lazaros : Customer Service

Micro Trends

Learning Shops

Education : Learning : Shops

Design Directions

Selling luxury on social networks

A luxury jewellery brand is venturing into online social networks to engage and interact directly with individuals, offering exclusive content to k...

Luxury : Love By Cartier : Jewelry

Micro Trends

Retail Hijacking

Citizen: Citizen : Brand Pharmacy : H&M

Design Directions

Printemps goes ultra-luxe

From curated brand spaces to in-store concierge services, the global retail landscape is changing and adapting to meet new consumer expectations. F...

Pritemps : Paris : Store

Micro Trends

Smokers’ Paradise

Smoking : Ban : Cigarettes

Macro Trends

Food Futures

Changing ethical tastes, upcoming EU legislation, the return of thrift and a new generation of synth-friendly consumers are just a few of the many ...

Food : Drink : Eating

Micro Trends

Fiction Branding

Wonka Bar : Nestle : 7-Eleven

Micro Trends

Referral Economy

Personal recommendation through social networking is taking e-commerce to a new level. Just as eBay has created a near-perfect market for the sales...

Referral : E-commerce : Social Networks

Micro Trends

Social Niceworking

Social networking has matured. In addition to the fickle worlds of Facebook and Twitter, a new, more thoughtful, breed of sites is developing. Thes...

Social Networking : Charity : Community

Micro Trends

Fast Cash

Pawn Shops : Money : Just Nots

Micro Trends

Toyhacking

The latest hot pastime in the world of technology involves toys, sensors, a can-do attitude and a whole lot of fun. Toy-modding, hacking into toys ...

Toys : Hacking : Re-model

Macro Trends

Concierge Culture

Concierge is the buzzword of the 00s. Many large retail, travel and financial brands are now offering some form of concierge service, whether that ...

Concierge : Service : Experience

Macro Trends

Womenomics

Womenomics is the essential new term for strategists in fields as diverse as economic policy, branding, design and the corporate world.

Women : Womenomics : Female

Micro Trends

Middle-class Proletariat

Society : Class : Social

Micro Trends

Muffragettes

Feminism : Re-branding : Women

Micro Trends

Middle West

Far from being a cultural desert, the Middle East is fast embracing cutting-edge design, art and culture from the west. Driven by oil money and the...

Art : Design : Travel

Macro Trends

Menaissance

The New Lad and the New Man were handy motifs for their times, but today’s 24-35-year-old male is a far more advanced and more complex animal. The ...

Men : NuRo Male : Grooming

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER