Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

Rapha

On Wednesday afternoon, a pack of 24 cyclists descended on a country pub in Oxfordshire. To most passers-by it looked like a group of keen cyclists...

Macro Trends

Rurban Revolution

City dwellers are rejecting the impersonal ‘bigness’ of globalisation and corporations, and reconnecting with their communities. They are living hy...

Rural : Urban : Local

Macro Trends

Generation D

They can’t imagine a world without computers, mobile phones and the internet. They skitter, haul, mod and hack. Natural born multi-taskers, they pa...

Gen D : Teenagers : Youth

Macro Trends

Future Media Landscapes

In the land of the brand and the media, there have always been kings, ever since media magnate Sumner Redstone declared ‘Content is king!’ way back...

Media : Technology : Transmedia

Macro Trends

Conviviality Culture

People are realising that the most exciting thing they can do is not online, updating their social network page. It is offline, experiencing the un...

Convivial : Community : Live

Micro Trends

Algaeology

Governments are researching which renewable energy to invest in. But the answer could lie somewhere you might not think of: at the bottom of a pond...

Renewable Energy : Stanford University : Burn

Design Directions

One Room Hotel

Amid the crush and excitement of London Design Festival last week, a modest storefront-turned-hotel-room on a narrow street in east London gave vis...

East London : JAMESPLUMB : Menswear

Micro Trends

Staging the City

As people increasingly look to revitalise their communities and re-engage with their surroundings, city inhabitants are turning the urban space int...

Urban : Castricum : DUEL

Design Directions

The Handburger

At a fast food chain in Singapore, greasy burgers and fatty fries are off the menu. At The Handburger, diners take gourmet burgers and duck bu...

Fast Food : Burger : Bright

Micro Trends

Pop-up Cinemas

Pop-up : Vintage Mobile Cinema : Abandoned Spaces

Design Directions

Levi's Workshops

One afternoon in San Francisco, a rock band was just hours away from performing live on stage. They needed some flyers to get the word out about th...

Craft : Pioneer Campaign : Levis

Micro Trends

UPDATE: Check-in Culture

First we wrote about Check-In Culture. We noticed that people started checking in at their favourite places on Foursquare and Gowalla. We then noti...

Tracking : Auto Check-in : Nike+

Micro Trends

Russia's Roofers

For a new group of Russian youths, getting high is about altitude rather than drugs. From telephone towers to abandoned Soviet buildings, a new sub...

Urban : Ru_Roofers : Alone

Design Directions

Appartement 50

This summer, strangers knocked on the door of Jean-Marc Drut’s apartment. Each wanted to have a look around his home, situated in a Le Corbusier-de...

Design : Bouroullec Brothers : Jean-Marc Drut

Micro Trends

Betatecture

A new architectural movement is concerned with placing impermanent (or apparently impermanent) structures in interior spaces, suggesting continual ...

Design : A Cabin In A Loft : Muzeum Lodz

Design Directions

Stolen Supper Club

Ordering oysters is about as dangerous as dining gets usually. But at the Stolen Supper Club, a new secret dinner party that steals menus from famo...

Restaurant : Leandro Santos : Mia Kulla

Design Directions

Super Minimal

Driven by the same concern for honesty and sustainability in a world overstuffed with ideas, product offers and choices, consumers are increasingly...

Leanomics : Simplicity : Stuffocation

Micro Trends

Coffee Unplugged

Never mind the espresso. Brewed coffee is making a comeback. A group of new coffee shops is rediscovering different brewed varieties.

Revivalist : Clever Coffee Dripper : AeroPress

Design Directions

Full of Grace

Satisfying the desire for pure, clean and simple design, Full of Grace offers an elegant and timeless aesthetic. In tune with consumers’ preference...

Luxury : Sublimity : Craft

Design Directions

The Chin Chin Laboratorists

Watching people make ice cream may not be most people’s idea of fun. But most people haven’t seen Ahrash Akbari-Kalhur and Nyisha Weber making theirs.

Playful : Liquid Nitrogen : Re-enlightenment