Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

V-commerce

Move over stock images. Fashion websites now enable people to watch and interact with video catalogues.

Interactive : Tv : Burberry

Design Directions

Creative Lab

Ever since working with Andy Warhol in the 1980s, vodka brand Absolut has understood the importance of collaboration. But in the Brandtocratic era,...

Berlin : Flexible Architecture : MADE

Design Directions

Minimal Luxury

As noted in our macro trend Leanomics, against a backdrop of ‘stuffocation’, reduced leisure time and information overload, we are witnessing a glo...

Lean : Cognitive Fluency : Simplicity

Design Directions

Community Commerce

Personal micro factories and farms will be a familiar feature in backyards and community allotments in the near future, as consumers increasingly a...

Personal : Kieran Jones : Micro Factory

Micro Trends

Check-in Culture

First, people started checking in at their favourite places on Foursquare and Gowalla. Now they are letting others know when they watch tv on Philo...

Twitter : Bars : Philo

Design Directions

Lux Modern

Driven by a continuing desire to redefine rarity and value, Lux Modern unpacks an understated, minimalist design direction, capturing the essence o...

Craft : Heritage : Modernist

Micro Trends

Aged Cocktails

When today’s sophisticated drinkers buy a drink, they no longer simply want to drink the drink. They want an experience, to know their drink’s stor...

Manhattan : Sardine : Dram

Design Directions

Essential Authentic

Consumers’ desire to return to a simple life and to reconnect with rural living drives a renewed longing for authentic, vintage and timeless packag...

Vintage : Rural : Graphics

Design Directions

Curb Media

When he started natural media company Curb Media two years ago, many people thought Anthony Ganjou was mad.‘We went into meetings saying,...

Branding : Anthony Ganjou : Grass

Design Directions

Cultural Remix

A vibrant, youth-focused aesthetic direction drawn from Macro Inspire Mix Mash, Cultural Remix maps the evolving celebratory clash of patterns, pri...

Tribal : Indigenous : Nostalgic

Micro Trends

The new dinner theatre

Dinner theatre used to mean theatregoers tucking into roast chicken as they watched a whodunit. Now, however, as good food becomes the norm and sop...

Marije Vogelzang : Bistroteque : Mart’ Guixé

Design Directions

Nowness

Luxury brands have been slow to embrace the internet, often fearing it would devalue their exclusivity. But now, with online luxury growing, brands...

Internet : Magtail : Nowness

Design Directions

Workshop

After a decade of excess, we are entering a period of emotional and fiscal realignment. Workshop provides an authentic, raw-yet-dynamic aesthetic t...

D.I.Y : Worker : Factory

Micro Trends

iPad Magazines

As magazines and newspapers scramble to translate their content for the more than 3m iPads that have been sold so far, a number of new titles are l...

Interactive : Graphic Designer : Maverick

Design Directions

Super Folk

As explored in trends such as Rurbans and Form Follows Emotion, some designers are heralding a return to modest products that are built to last for...

Craft : Form Follows Emotion : Artisanal

Design Directions

Bistrotheque

Over a period of three weeks earlier this summer, people picked their way through a construction site in Stratford, London. It will eventually be a...

Restaurant : Contruction : David Waddington

Micro Trends

Passive Houses

The new voice in sustainable architecture is a passive one. Passive houses, whose design criteria were developed in the 1990s by Professor Wolfgang...

Homes : Eco-design : Building

Design Directions

Tutti a Tavola!

What makes a kitchen? To some it’s the preparation of food, experimenting with flavours and hovering over a hot stove. For others it’s a place for ...

Milan : Performing Arts : Tutti A Tavola!

Macro Trends

Branding & Packaging Futures

As the climate changes, economies lurch, austerity bites and technology advances, consumers are expecting more from less in all things in the Turbu...

Eco : Consumption : Throw Away

Micro Trends

Pay-it-your-way dining

In a Brandtocracies era, brands are increasingly realising the need to take a civic stance – to be engaged and involved on a community level. The a...

Dining : Restaurant : DIY