Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

The Sensory Lab

The innovation: Hostailing The space: The Sensory Lab The instigators: St Ali

Bespoke : Hostail : Sensorium

Micro Trends

Coffee Sensoriums

A group of new coffee emporiums is dismantling the Starbucks-led chain format. These ‘caffeine cathedrals’ are dedicated to the study and worship o...

Coffee : Baristas : Café

Design Directions

Menswear Spring 2011

Nautical : Punk : Androgyny

Micro Trends

Hyperseasonal selling

The concept of cosmetics seasons came, of course, from the catwalk. But as fashion seasons are being challenged, so too is the concept of seasons f...

Seasonal : Trends : Catwalks

Design Directions

Campaign

What would you say if Christopher Bailey, chief creative director at iconic luxury brand Burberry, asked you: ‘Do you know anyone who’d be interest...

Design : Library : Royal Institute Of British Architects

Macro Trends

Beauty+

Added bounce, more colour, longer eyelashes, better hold, longer life – the beauty industry always has promised its customers something extra. Now,...

Make-up : Cosmetics : Health

Micro Trends

The Russian edutainment revolution

Urban Russians are benefiting from education through entertainment.

Education : Learning : Conference

Design Directions

Dunhill Homes

In London, Tokyo, Shanghai and Hong Kong, Dunhill’s Homes surround customers with art, culture and a host of lifestyle services. A retail propositi...

London : Maisons : Homes

Micro Trends

P2P business

A new group of peer-to-peer (P2P) businesses are borrowing their modus operandi from illegal file-sharing sites, creating physical networks enablin...

Peer-to-peer : Illegal File-Sharing : Websites

Design Directions

Just Jeans

The innovation: Rebranding for the mass market The instigators: The Future Laboratory, D-Raw and MadeThought The brand: Just Jeans

Heritage : Retail Strategy : Mass Market

Micro Trends

The Mobility Movement

As LS:N Global witnesses the greatest re-invention of the personal mobility market since the horse gave way to the car, we are now seeing the first...

Mobility : Personal : Cars

Design Directions

Chris O'Shea : Interactive Design

"I want to make people play," says Chris O’Shea, who designs interactive installations for public and private clients. “I’m really interested in vi...

Interactive : UGC : Lighting

Design Directions

Rurban

As a sense of community, connectedness and belonging becomes more important in a less connected world, Hyperlocalism is a growing trend among commu...

Localism : Community : Rustic

Design Directions

Nokia Craft Exhibition

The project: Nokia Craft Exhibition The instigators: Lianne Mallett and Laura Perryman The innovation: Experimenting with craft for future produc...

Design : Lianne Mallett : Experimenting

Micro Trends

Luxury Maisons

As the global economy recovers and prepares for a new turbulent era, so too are the flagship locations of the top luxury brands. New Maison spaces ...

Flagships : Temples : Experience

Design Directions

Sony / BarberOsgerby

The brand: BarberOsgerby/Sony The instigators: Edward Barber and Jay Osgerby The innovation: Sound design laboratory

Installation : Technology : Exhibition

Design Directions

DesignMarketo

‘It started out of frustration,’ Jérôme Rigaud tells LS:N Global. ‘We wanted to help our friends reach a wider audience.’ And it was that simp...

Pop Up : Jér™me Rigaud : Conviviality Commerce

Micro Trends

Infosthetics

In today’s Information Age, we can access and transfer data more freely than ever. This sounds ideal, but there is a problem. While computers and t...

Data : Cloud : Storage

Micro Trends

Power Play

In an era of Prohibition Culture, home energy monitors are the new gadgets of choice among green-leaning consumers keen to cut down on waste, reduc...

Energy : Carbon-Footprint : Gadgets

Design Directions

Puma / Fuseproject

Do you use old shoeboxes for storing shoe polish or something else? Old shoeboxes have their uses, of course. But there is only so much shoe polish...

Space Saving : Packaging : Yves Béhar

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