Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

Mix Mash

Against a backdrop of optimism and experimental attitudes, and a willingness to take risks, we map a vibrant aesthetic direction fuelled by a wild ...

Pattern : Primitive : Hand-made

Micro Trends

Social Business

A new socially conscious business theory argues that the energy of profit-making organisations must now be harnessed to fulfill human needs without...

Corporate Responsibility : Social : Conscious

Design Directions

Droog

The innovation: designing a longer product lifecycle The instigators: Renny Ramakers, Agata Jaworska The brand: Droog

Longevity : Product : Production

Micro Trends

Gastro-tech

New cooking techniques require a delicate and scientific touch. At Vijante restaurant in east London, part of the Town Hall Hotel development, chef...

Gastronomy : Dining : Theatre

Design Directions

Unfold Studio

Interaction designer Tim Knapen and design studio Unfold have created a mini techno-pottery that explores how artisan pottery c...

Craft : Tim Knapen : Craftech

Micro Trends

Wild Things

As iPhones, apps and augmented reality take over the world, a growing band of people are disconnecting from the comforts of consumerist society. We...

Downsizing : Digital Detox : Outdoor

Design Directions

Captains of Industry

In a studio overlooking Elizabeth Street in Melbourne, a man watches his shoes being made as another sips malt whisky while he has a suit fitted. N...

Bar : Captains Of Industry : Lifestyle Workshop

Micro Trends

Smart Living

Mobile applications are about to get intelligent. A new wave of apps for mobile devices is learning our behaviour and assisting us through busy dai...

Smart Devices : Intuitive : Convenience

Design Directions

Aesop

Australian premium beauty brand Aesop is the perfect example of a global company that maintains a consistent design signature whilst inco...

Premium : Discreet : APC

Micro Trends

Sweden's sourdough men

Tired of ready meals and prepackaged food, a group of Swedish men has turned to the art of baking sourdough bread. This ancient baking technique al...

Sourdough : Bread : Baking

Design Directions

Right Angle Studio

From city guides to cinemas and restaurants, Australian creative studio Right Angle seems to have a finger in every pie. But the broad va...

Design : Urban : Australia

Design Directions

Paris Menswear A/W 10

Comfort and sophistication were key in silhouettes and fabrics at the winter 2010 Paris menswear shows. ‘Luxury should be about quality and comfort...

Travel : Oversized : Fur

Micro Trends

Cradle-to-cradle production

Being sustainable is not enough. Brands which are serious about the environment are embracing cradle-to-cradle (C2C) production – a concept which t...

Sustainability : Eco-concious : Carbon-Footprint

Design Directions

Harvey Nichols Hub

Wouldn’t it be nice if, instead of you having to schlep into town to your favourite store, the store came to you and popped up in your neighbourhoo...

London : Spitalfields : Location

Macro Trends

Leanomics

In a world of über choice and information overload, we are witnessing the emergence of brand filtering and pause culture, and the growth of ‘thick ...

Lean : Nega-choice : Mega-choice

Macro Trends

Beyond Retail

Over the past 10 years, we have seen the growth of online retail and the pop-up store. The coming decade will see them evolve into new immersive sp...

Value-nomics : Pop-up : Experience

Macro Trends

Turbulent Teens

The more prosaic say ‘2010s’, but we’re calling the next decade the Turbulent Teens. As the climate changes, power shifts, populations increase and...

Turbulence : Teenager : Geo-political

Design Directions

Aaron Koblin : Data Visualisation

Aaron Koblin uses data as his raw material. The San Francisco-based artist visualises digital information, turning it into graphic forms. By doing ...

Abstract : Collaboration : Information

Micro Trends

Value-mentoring

As value has become more important for consumers hit hard by the recession, a few smart retailers are helping customers get the most for their money.

Value-nomics : Savvy : Price-Comparison

Design Directions

i-am' beyond

From the time when LS:N Global was established, way back in 2008, we have been reporting on pop-up stores. And the team has been on the look out fo...

Pop Up : Retail : Personality