‘It started out of frustration,’ Jérôme Rigaud tells LS:N Global. ‘We wanted to help our friends reach a wider audience.’ And it was that simple. Rigaud and his friend Alexandre Bettler had noticed when they went to their designer friends’ studios that lots of their projects were ‘stood on the shelves, collecting dust’. Their solution was DesignMarketo, a business whose aim would be to bring small-scale production pieces to market.