Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Tokyo Safari

In Japan's ever-changing capital, young creators experiment with the old and the new.

Aoyama : Revivalism : The Tomorrow Store

Macro Trends

Transmedia Futures

New platforms and behaviours are replacing linear media – these shifts are creating a networked system where the consumer, rather than the publishe...

Future Media : New Media Landscapes : Always-on

Design Directions

Studio FormaFantasma – Product design

Studio FormaFantasma- Product design

Ritual : Folklore : Leather

Design Directions

I Make Rotterdam

In times of economic downturn, money and building resources are tight. It is becoming harder for any single agency, government body or municipality...

Rotterdam : Pledge : I Make Rotterdam Project

Design Directions

Menswear S/S 13

For spring/summer 2013 the mood for European menswear is bright and crisp with artful flourishes.

Pringle : Agi & Sam : Simons

Micro Trends

Electro Luxe Motors

In a bid to appeal to upmarket commuters seeking quicker, cleaner and more efficient congestion-beating transport, a few carmakers are diversifying...

Efficiency : Green : Sustainable

Design Directions

Marije Vogelzang: Eating design

Food : DAE : Budapest

Design Directions

Golden Fleece

In the north of the UK, sheep farmers are often underpaid for wool, and lots of it goes to waste. Designers from all over the world are looking for...

Craft : Sheep : Robert Sloan

Design Directions

Black Magic

A new gothic aesthetic is emerging, that combines Revivalist thinking with the spiritualism of the New Sublimity.

Gothic : New Sublimity : Religion

Micro Trends

Point to Purchase

Interruption advertising and brash product placement are being supplanted by content-rich buying platforms that do not jar with viewer or customer ...

Video : V-Commerce : Content

Design Directions

Mirai Nihon

As urban areas grow, the infrastructure that supports them becomes stretched, and increasingly vulnerable. The Fukushima disaster in 2011 prompted ...

Architecture : Technology : Closed-loop

Design Directions

Boccalatte: Communication studio

Boccalatte was started by a group of artists with a desire to make compelling cultural content for businesses.

Art : Australia : Illustration

Micro Trends

Car Homes

As the car industry edges towards engine electrification, forward-thinking manufacturers such as Volvo and Toyota are seeking better integration of...

Symbiotic Branding : Symbiotic Architecture : Electric Vehicles

Micro Trends

Crowdsource Luxe

Luxury brands and retailers are opening their product inspiration, design and collection-buying to the masses via crowdsourcing – and in increasing...

Luxury : Crowdsourcing : Scrapbooking

Design Directions

O.Update

The UK accounts for about 15% of the EU’s total electronic waste. In London alone, more than 4,000 televisions are discarded daily. While 450,000 t...

Manufacturing : Local : Closed-loop

Micro Trends

Paris Safari

Paris is home to a new generation re-inventing the French way of life.

Paris : Le Carmen : Brunch Bazar

Micro Trends

Faction films

As transmedia storytelling becomes the norm, content creators are heightening the sense of reality behind narratives by blurring the lines between ...

Transmedia : Storytelling : Social Networking

Micro Trends

Sounds of the City

Near-silent motion was initially seen as a wholly positive attribute of the new wave of electric vehicles (EVs) in lessening the aural impact of tr...

Electric Vehicles : Cars : Transport

Design Directions

ESource

The burning of electronic cable by recyclers in Ghana’s capital Accra accounts for 15% of Europe’s dioxin releases.Royal College of Art student Hal...

Royal College Of Art : Esource : Hal Watts

Design Directions

Graduate Fashion Week 2012

Graduate fashion week 2012 was filled with exuberant collections, neon colour clashes and synthetic fabrics. Almost all looks on show could be char...

Digital Surrealism : Maximalism : Flatforms

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