Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

You, the editor

Media is no longer about bottom-down communication, but about bottom-up collaborations. Smart brands are handing over creative control to their aud...

Micro Trends

Tandem Transport

In a bid to find more efficient ways to transport people while using less road space, car manufacturers are radically rethinking the shape of their...

Vehicles : Travel : Cars

Design Directions

Confrontations

Known for casting a nostalgic eye on traditions of the past, Studio FormaFantasma became wrapped up in the folk ritual of charcoal-burning in its l...

Tradition : Design Miami/ Basel 2012 : Charcoal Burning

Design Directions

Haut Sustainable

As luxury consumers demand sustainability, they are being used in luxury design too. We call new eco-minded, innovative and design-led solutions t...

Eco : Sustainability : Cosmetics

Micro Trends

Digi-tactile

As music becomes increasingly digitised, consumers are beginning to miss the tactile experiences associated with buying it in its physical form.

Music : Experience : Albums

Micro Trends

Fan Power

More bands and musicians are partially handing over creative control to fans, giving them a greater sense of ownership over the material, and makin...

Music : Ambassador : Sound

Design Directions

Silo Studio

The innovation: Handmade high-tech The instigators: Attua Aparicio and Oscar Wanless The studio: Silo

Furniture : Oscar Wanless : Silo Studio

Design Directions

Flatforms

A new style of product styling is emerging. Luxury brands are taking inspiration from the Digital Surrealist movement and showcasing their pro...

Styling : Set Design : Surrealism

Micro Trends

Video-sharing

A growing number of digital start-ups are creating new apps that provide consumers with easy ways to film, edit and share videos using their smartp...

Apps : Video Content : Smartphones

Micro Trends

New Football

Changing attitudes in British football are being reflected in the language, tone and content that brands are using to target sport fans. Companies ...

Sport : Premier League : Journals

Design Directions

The Forty Story

In fiction, the storyline of the main character coming of age is a familiar one, but never has a brand adapted this narrative hook to its own histo...

Heritage : Chronological : The Forty Story

Micro Trends

Supersize shopping

The average retail space is increasing in size as brands shift from a model of fewer, but more impressive, flagship stores.

Flagships : Shopping : Malls

Design Directions

Tom Sachs NikeCraft

It is common for a sports brand to collaborate with a high-profile designer. But to incorporate the work of a conceptual artist into a functional, ...

Nike : NIKECraft : Conceptual

Design Directions

Minimal Harmony

Minimal Harmony brings together essential design and soft, whimsical elements to create a harmonious aesthetic that remains functional and practica...

Simplicity : Responsive : Home

Micro Trends

User Curated Retail

Scrapbooking social media networks have created a new wave of curator consumers who are becoming a powerful commercial force thanks to their daily ...

Scrapbooking : Social Media : Curation

Design Directions

Kamppi Quiet Chapel

Everyone needs a little quiet time now and again. Smart brands and designers are giving people a break from the noise, and offering them the chance...

Architecture : Lutheran Church : Reflect

Design Directions

Milan 2012: Part 2

Hauntology : Folk : Craft

Micro Trends

Packaged Interiors

Retailers are giving packaging a new creative role in the selling experience. As well as providing the take-away brand experience, packaging is bec...

Packaging : Interiors : Visual Merchandising

Design Directions

The Seagrass

Having squatters in your building is not usually good, especially if that building happens to be a restaurant. One eatery, however, is embracing a ...

Restaurant : Ruaridh Emsliem : Squatting

Design Directions

Milan 2012: Part 1

Emotional Functionality : Sobriety : Craft