Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

Field Guide

The battle for attention between print and online mediums has been raging since the internet began. As the web pushes print to the fringes, an exhi...

Design Directions

Milan womenswear S/S 2013

The spring/summer 2013 collections at Milan Fashion Week this year offered a nostalgic and global view of current fashion trends. The 60s proved po...

Sci-fi : 1960's : Pop Art

Micro Trends

Lo-hi Retail: update

Mass-market fast fashion retailers are moving into premium high street territory as they attempt to plug into the value-driven, but aspirational de...

Value : Masstige : Collaboration

Design Directions

Studio Arhøj: Design Studio

Studio Arh¿j: Design Studio

Craft : Music : Ceramics

Micro Trends

Intoxivation

As demand slows in Western Europe and North America, the world’s leading beverage companies are increasingly looking to Africa’s New Emerging Afflu...

African : Innovation : Alcohol

Micro Trends

Art-dustrial Revolution

In step with the symbiosis movement, unexpected partnerships are emerging as artisans and designers collaborate with professionals from heavy indus...

Production : Industrial : Symbiosis

Design Directions

Kopiaste

It is not often that the worlds of design and global economics collide, but with the Eurozone at the centre of the latest chapter in the financial ...

Design : Financial Trouble : Greek Culture

Design Directions

London womenswear S/S 2013

The spring/summer 2013 collections in London played with colours, textiles and nostalgia to create a vibrant and whimsical mood. This season a 90s ...

Sportswear : Minimal Luxury : Teen

Design Directions

London Design Festival 2012

This year the London Design Festival (LDF) offered a diverse range of new work. Small design objects were presented alongside an assortment of furn...

Flexthetics : Galactic : Re-enlightenment

Micro Trends

Brand-jacking

Small brands are hijacking the logos and names of more established brands to increase their influence. Often using the same visual cues and names, ...

Branding : Highjacking : Fairy

Micro Trends

Brandalism

Smart brands are using the expectations of one brand to convey the values of another in acts of Brandalism. These Brandalists are crashing competit...

Branding : Vandalism : Competition

Design Directions

The Monument

Every object tells a story. Swedish Royal College of Art graduate Hilda Hellström has taken this ethos to its ultimate degree with her latest proje...

Craft : The Monument : Hilda Hellstrom

Design Directions

New York womenswear S/S 2013

The spring/summer 2013 collections in New York were presented in a contemporary feminine form that played with colour and experimented with textile...

Optical Illusion : 1960's : Sportswear

Macro Trends

Faction Marketing

Desensitised to authenticity, and spoiled by the know-everything, see-everything transparency culture of the web, consumers are once more suspendin...

Fact : Fiction : Fake

Micro Trends

Symbiotic Architecture

A group of architects and designers are adopting the principles of Symbiotic Branding and translating them to the built environment.

Symbiosis : Building : Environment

Micro Trends

Bruise Control

The Bruise make-up trend seems unusual on first encounters, yet in fact it reflects a mood that is permeating the current fashion collections. It h...

Bruising : Catwalk : Utilitarian

Design Directions

Épatant

Aesop founder Dennis Paphitis has already broken the mould of how prestige beauty shops should look with Aesop’s high-design, unique-every-time sto...

Shopping : Hangout : Dennis Paphitis

Design Directions

Maison et Objet 2012

The second Maison & Objet of 2012 was a playful and evocative event. In the autumn/winter show in Paris colour palettes remained vibrant, but desig...

Surreal : Black Magic : Haptic Illusion

Micro Trends

Micro-retail

Multinational brands that are used to shipping their goods in bulk to established and often big-box retailers are in for a shock. Formal retail is ...

New Emerging Affluents : Martin Sorrell : Jaideep Prabhu

Design Directions

Yayoi Kusama for Louis Vuitton

Brand collaborations are two a penny these days, but Louis Vuitton is taking a fresh approach to the idea. In a partnership with Japanese artist Ya...

Louis Vuitton : Video Game : Storytelling