Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

São Paulo Safari

The most important city in the largest country in Latin America is buzzing with energy.

São Paulo : Butcher's Market : Lions Nightclub

Design Directions

Christoffer Rudquist: Photography

As consumers become increasingly interested in the provenance of design and production, brands are expected to demonstrate a willingness to share. ...

Transparency : BMW : Photography

Micro Trends

My Story Apps

Consumers are increasingly using social media platforms to project an enhanced, edited and celebrity version of themselves. Now, a new host of bran...

Storytelling : Apps : Social Media

Design Directions

BeautyMart

It’s become a well-trodden path in fashion retail now — hiring a big-name consumer magazine editor to create magazine-style content to drive traffi...

Cosmetics : Anna-Marie Solowij : Recommendation

Design Directions

Hyper-reality

As explored in Faction Marketing, industries are blurring the lines between fact and fiction to create a credible, enticing faction landscape that ...

Fiction : Second Life : Graphics

Micro Trends

Shoppable Videos

International – Fashion brands and retailers are buying into the shoppable video format as v-commerce becomes more popular, and looks set to become...

V-Commerce : Video Sharing : Future Media

Micro Trends

Sydney Safari

Sydney is Australia’s most international and populous city, with more than 4m inhabitants.

Show Your Working : The Balmain Boat Company : Sydney Sustainable Markets

Design Directions

Buijtenkeuken

Times are tough for farmers living and working in the rural area of Rhoon in the Netherlands. In a bid to rejuvenate the region and to help farmers...

Heritage : Boiler House : Studio Elmo Vermijs

Design Directions

Anagrama: branding

Food : New Luxury Millennials : Graphic Design

Micro Trends

Mavant-Garde

Inviting a big-name avant-garde designer or architect to design your store is a well-trodden path for luxury brands keen to impress their cultured ...

Avant-garde : Masstige : Design

Design Directions

Social Samba

Transmedia storytelling has become the buzz phrase in the entertainment industry. Companies are rushing to introduce multi-channel, interactive soc...

Entertainment : California : Start-up

Micro Trends

Stakeholder Brands

Lifestyle brands, restaurants and fashion retailers are inviting their biggest fans and consumers to become stakeholders, through bonds and click-t...

Bonds : Shares : Investment

Design Directions

Electric City

In advertising, the message must always fit the medium. As new mediums arrive, it takes marketers time to live up to this statement. There are stil...

Advertising : Reliance Entertainment : Playtone

Design Directions

Emblematic

As consumers seek design that cuts through the stuffocation of everyday life, so designers are playing on the idea of instant recognition by incorp...

Symbolism : Logo : Graphic Identities

Design Directions

OK Focus : Design and Technology Studio

Google : Web Design : E-commerce

Micro Trends

Yard Shares

A small but growing number of US families are sharing larger back yards, gardens and gardening responsibilities with neighbouring families, and enj...

Gardening : Sharing : Community

Design Directions

Vooza

Technology start-ups in California’s Silicon Valley are 10 a penny, so much so that US creative Matt Stillman and his contemporaries were inspired ...

Fake : Vooza : Fiction

Design Directions

Adventurism

In 2011, LS:N Global reported on a shift to a new self-sufficient, necessity-driven design in an unpredictable, turbulent world in our Survivabilit...

Survivability : Adventure : New Sublimity Tourism

Micro Trends

Small-box retail

What’s in the box this month? Subscription-based e-tail – where consumers pay a fee to have a selection of products regularly delivered to them – h...

E-tail : E-commerce : Subscription

Design Directions

Google Chrome Web Lab

It is difficult to overstate the impact that the internet has had on modern society. Although it is more ingrained in our lives than ever, few can ...

Interactive : The Science Museum : Weblab