Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Listening clubs

Listening clubs offer new spaces for consumers who want a meditative, considered approach to music appreciation.

Music : Streaming : Retail

Design Directions

Filter Space

The new Dr Jart+ flagship store in Seoul offers customers a refuge from the worst of the city’s pollution.

Dr.Jart+ : Seoul : South Korean Beauty

Design Directions

Lucy Hardcastle: Creative Direction

Creative director Lucy Hardcastle uses a cross-disciplinary approach to achieve a hyper-real aesthetic that blurs the boundaries between the physic...

Lucy Hardcastle : Motion Graphics : Revelation Brands

Micro Trends

In-situ Showrooms

Home-tail has matured. The stuffy showroom has evolved from a curated living space to a space where consumers can test the full functionality of p...

Home-tail : Retail Experience : Showroom

Design Directions

Do You Believe In More?

Musician, artist and dancer FKA Twigs took creative control of Nike’s latest campaign, which challenges preconceptions about sport and art.

FKA Twigs : Athleisure : Nike Women

Design Directions

Sci-rides

Creatives in the automotive industry are constructing emotive, high-contrast imagery that references graphic novels and depicts the cars of today a...

Automotive : Maxime Guyon : The E-motional Economy

Micro Trends

Active Recovery

Brands are encouraging consumers to reset, restore and rejuvenate.

Active Recovery : Precovery : Snapbac

Design Directions

The Frequency Effect

A new transmedia book concept offers readers the chance to blur the boundaries between fact and fiction.

Non-linear Narrative : The Frequency Effect : Alex Moorhouse

Design Directions

Foolscap Studio: Interior Design

With a multidisciplinary team comprising industrial designers, strategists, architects and interior designers, projects by Foolscap Studio are root...

Foolscap Studio : Multidisciplinary : Architecture

Micro Trends

Uptown Downtown

Department store retailers are looking to attract younger audiences by moving location and collaborating with unexpected partners.

Department Stores : Physical Retail : Anti-luxurians

Design Directions

Tinybop: Interactive Design

Combining a visual language that pays homage to the tradition of illustrated children’s literature with the limitless play and learning possibiliti...

Tinybop : Gen I : Gaming

Micro Trends

Digital Storytelling

Brands are creating digital storytelling tools to help parents enhance their bedtime rituals.

Storytelling : Parenting : Virtual Reality

Design Directions

Future Noir

An emerging design direction combines the dystopian mood of game environments and the anarchic qualities of Netstalgic graphics to construct fictio...

Faction Marketing : Netstalgia : Novembre

Design Directions

Rent the Runway

Rent the Runway's new flagship store in New York aims to combine technology-enabled efficiency with a luxury shopping experience.

Rent The Runway : Streamlined Shopping : Flagship Store

Micro Trends

Made in China

In the era of third-stage globalisation, the children of Chinese migrants across the world are beginning to re-assess their transnational identity.

Third Culture Kids : Made In China : Mindset

Design Directions

WAH Nails

In the heart of Soho, WAH London offers a glimpse of the nail salon of the future.

WAH Nails : Sharmadean Reid : Beauty

Micro Trends

Streamlined Shopping

Despite the speed and ease of online shopping, consumers are unwilling to completely relinquish physical stores.

Retail Experience : Online Shopping : Endless Aisles

Design Directions

Snapbac

Sports brand Snapbac has created a Precovery clothing category designed for those who wish to pursue professional levels of fitness.

Snapbac : The Optimised Self : Precovery

Micro Trends

Waterless Beauty

As demand for water continues to outstrip supply, beauty brands are developing waterless formulas to alleviate consumers’ concerns about the enviro...

Sustainability : Waterless : Water-free

Design Directions

Snapbots

Snap Inc has launched a series of pop-up phygital vending machines to promote its first physical product.

Snapchat : Revelation Brands : Geo Quests