Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Certified Skincare

Beauty brands are turning to a series of labelling innovations to communicate radical transparency about ingredients, sustainability and clinical e...

Beauty : Packaging : Technology

Macro Trends

Elastic Brands

Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.

Society : Branding : Retail

Macro Trends

Equilibrium Cities

Citizens are demanding a more receptive and equitable built environment that will allow future urban generations, nature and businesses to thrive.

Future Cities : Health And Wellness : Intersectionality

Macro Trends

Alternet Economies

A technological counter-culture is decentralising capitalism, reforming the internet and powering new value frontiers for creators, consumers and b...

Technology : FinTech : Internet

Micro Trends

Interactive Eco-labels

To inspire greener behaviour among customers, fashion brands are elevating their product labels to promote transparency and product longevity.

Fashion : Sustainability : Retail

Micro Trends

TikTok Tastes

TikTok’s influence on food and drink trends is crossing over into the real world, inspiring new brands and products, as well as menu and marketing ...

Food : Drinks : Social Media

Micro Trends

Healing Luxury

From fashion to jewellery, Chinese designers are drawing on national pride and traditional approaches to wellbeing to recast luxury’s value proposi...

Luxury : China : Health And Wellness

Micro Trends

Teen Ad-tivism

In a grand subversion of marketing, youth collectives and brands are using satire and brandstanding to distance themselves from capitalist hegemonies.

Youth : Marketing : Technology

Micro Trends

Post-conscious Travel

Sustainable travel has been bastardised. A new wave of innovators are trading in buzzwords to redefine what it means to travel consciously.

Travel : Hospitality : Tourism

Micro Trends

Connective Audio

To make up for a lack of in-person interactions, consumers are turning to aural online spaces to have meaningful conversations.

Media And Entertainment : Technology : Aural Experiences

Micro Trends

Micro-mmunity Retail

Retail brands are swapping flagship and big-box store formats for downscaled neighbourhood shopfronts with services curated to the needs of local s...

Retail : Customer Experience : Local

Micro Trends

Radical Relief

With chronic conditions rising and support systems failing for young people, digital communities are filling the gaps left by healthcare.

Youth : Health : Wellness

Micro Trends

Climate-adaptive Wineries

As the wine industry adapts to extreme weather and wildfires, threatened vineyards are turning tainted grapes into experimental wines and spirits.

Wine : Climate Change : Sustainability

Micro Trends

Enhanced Natural Beauty

Beauty consumers are shifting their focus from cosmetic fads to more natural enhancements that re-invent everyday looks.

Beauty : Retail : Female Futures

Micro Trends

Diversifying Nature

As consumers swap once-bustling metropolitan hubs for greener spaces, collectives and brands are ensuring the great outdoors remains accessible to ...

Intersectionality : Leisure : Future Cities

Micro Trends

Pandemic Pop-ups

Agile, adaptable and short-term shop concepts are emerging as mass store closures force landlords and retailers to rethink the role of the pop-up.

Retail : Pop-ups : Bricks-and-mortar

Micro Trends

Accredited Influencers

No longer associated with self-obsession and superficiality, the influencer model is becoming a career that is not only legitimate but has real soc...

Youth : Media And Entertainment : Technology

Macro Trends

Reformation Generation

Marking a new era of collaboration between brands and Generation Z, opportunities are arising to re-assemble, decentralise and decolonise our outda...

Youth : Media : Technology

Micro Trends

Fulfilment Furnishings

The global pandemic has shifted people’s priorities to focus on home furnishings that place wellbeing at the fore, in both physical and digital sce...

Health : Wellness : Workplace

Micro Trends

Corporeal Privacy

Privacy and data protection are now becoming part of our physical beings, thanks to hardware and devices that mesh with our bodies.

Privacy : Technology : Security