Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Anti-travel Airlines

Under pressure to diversify revenue streams, airlines are creating customer experiences that aren’t limited by travel restrictions.

Travel : Airlines : Tourism

Micro Trends

Luxtainment

As spending moves online, luxury brands are exploring new content marketing opportunities that combine entertainment with expertise and acquisition.

Luxury : Retail : Entertainment

Micro Trends

Second-hand Brands

Brands are taking back control of their second-hand stock and launching dedicated platforms and spaces to sell pre-owned products.

Retail : Resale : Fashion

Micro Trends

Open-source Sustainability

Open-source platforms are providing materials insight and education for designers, developers and architects to make their output more eco-fr...

Design : Materials : Sustainability

Design Directions

Frivolous Foods

The visual definition of nourishment is evolving to celebrate a less sterile approach that combines nostalgia, escapism and pleasure.

Food : Drink : Wellness

Macro Trends

Total Tastes

The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological s...

Food : Drink : Health And Wellness

Micro Trends

Wandering Workers

With business travel grounded in 2020, the travel industry is exploring fresh directions in Bleisure and business stays that inspire remote, roamin...

Travel : Hospitality : Hotel

Micro Trends

On-demand Farms

The farm-to-table movement is going direct-to-consumer as farmers and small-batch producers embrace livestreaming, digital tools and platforms for ...

Agriculture : Direct-to-Consumer : Food

Micro Trends

Scattered Schools

With remote studying the new norm, school is becoming something that is no longer a physical space but a dispersed learning experience.

Youth : Generation Z : Travel

Micro Trends

Ephemeral Hotels

With experience-collecting guests concerned about their travel footprint, hoteliers are now helping to alleviate their worries by creating transien...

Hospitality : Travel : Luxury

Micro Trends

Mood-boosting Beauty

Cosmetics brands are taking cues from neuroscience to inform new products and support consumers with their skincare as well as their mental w...

Beauty : Health And Wellness : Neuroscience

Micro Trends

Whisper Networks

Luxury brands are focusing on invitation-only, experience-led micro-communities to uphold an aura of exclusivity in the

Luxury : Media : Technology

Micro Trends

Eco To Go

Packaging innovators are targeting the food delivery sector with re-usable and earth-friendly alternatives to single-use cartons and boxes.

Food : Packaging : Materials

Micro Trends

Deep Ownership

New platforms are emerging in which users are not only part of their growth and development but have an active role – and control – as partial owners.

Cryptocurrency : Fashion : E-commerce

Macro Trends

Omnilux Lifestyles

The luxury experience of the future will no longer rely on tactile human-to-human moments, but anytime attainment, anywhere in the world. In this d...

Luxury : Hospitality : Travel

Micro Trends

Heritage Refashioned

At a time of greater brand transparency, the luxury sector is looking inwards to address and change the meaning of heritage beyond its colonial con...

Luxury : Fashion : Black Lives Matter

Design Directions

Graphic Activism

Activism narratives are being reframed through the lens of one-world, future-positive mindsets, fuelled by online conversation and nostalgic aesthe...

Society : Design : Fashion

Micro Trends

Digital Twin Cities

From Silicon Valley to Stuttgart, digital twins of the built environment are enabling people to explore, engage with and evolve their real-life sur...

Future Cities : Architecture : Technology

Micro Trends

Sensory Destinations

As tourism emerges from a period of adversity, marketers are selling the sensorial nature of travel to consumers overwhelmed by screens.

Travel : Hospitality : Tourism

Micro Trends

Deadstock Designers

As the pandemic leaves fashion brands with a glut of unsold apparel, designers are shifting focus to dead stock and agile new waste strategies.

Fashion : Retail : Design