Brazil – Pro-nuclear energy virtual influencer Isodope enlisted creative agency &Walsh to come up with an other-worldly visual identity, designed in tandem with Dall-E. Isodope is the online persona of influencer, model and digital fashion designer Isabelle Boemeke, which she uses to amplify her voice and to advocate for the role of nuclear energy in mitigating the climate crisis.
Tasked with designing Isodope’s branding, New York-based agency &Walsh employed AI image-generating programme Dall-E to generate unique imagery, iconography and typography. The use of AI is a way for the Isodope team to be able to dynamically change the brand elements as the conversation about nuclear energy evolves.
Isodope’s universe features a classroom from the future, meant to inspire a sense of urgency and inspiration. ‘Climate communications often get washed out. The other-worldly persona encourages people to pay attention,’ explains &Walsh.
This future-facing project is at the forefront of innovation, putting AI-vertisements to use for the purpose of climate activism through the voice of a virtual influencer.
As employing AI for creative projects becomes more common, explore how you can maximise its potential and make it work with you rather than for you