Copenhagen – Design company Vipp is opening a supper club concept space to simultaneously showcase its furniture and create an alternative hospitality experience. Catering for demand for experiential spaces, the Vipp Pencil Factory – which takes its name from its previous use as a pencil factory – will host a rotating roster of chefs to create intimate dinners. A large banquet venue in the centre of the venue can welcome up to 26 guests, who will also enjoy musical entertainment chosen to complement each meal.
The multiple use cases of this space allow Vipp to engage with its audience in a variety of ways. By doing so, the brand sets an example for future hybrid spaces that can be shaped to suit particular communities. ‘It’s not a restaurant,’ says Kasper Egelund, CEO of Vipp. ‘…but we do invite spectacular chefs to cook intimate dinners. Nor is it a nightclub, but we do invite talented musicians to play a tune. Nor is it a showroom, but we have invited renowned designers and artists to sharpen up the venue…’
In a similar vein, we’ve previously explored how businesses adopted more flexible mindsets as a way of navigating an unpredictable market. For more, discover Flux Capital within Elastic Brands.
Multiple sectors can take inspiration from Vipp as a way of maximising the benefits of having a physical space. When planning future venues, avoid one-note approaches in favour of adaptable elements