Zurich – The Swiss bagmaker has launched an exchange programme that lets customers freely swap their Freitag bags using a platform inspired by dating apps.
Freitag’s S.W.A.P. (Shopping Without Any Payment) platform encourages sustainable and conscious consumption, while creating an online community among the brand’s customers. The programme, which gives the brand’s long-lasting products a second life, allows owners to exchange their bags with each other, without spending any money.
To get started, customers must register their bag and upload a photo. From there, they can swipe right on bags they like and left on ones they don’t. When two users match, they are able to negotiate the swap between themselves. As each of the brand’s products are unique, there is no chance of duplicates circulating throughout the programme and Freitag envisions a ‘never-ending bag swap craze’.
By creating a social, interactive platform to extend the life-cycle and use of its products, the brand is giving Community Commerce a sustainable edge.