New York – Apple has collaborated with the New Museum to launch a series of augmented reality (AR) experiences created by leading contemporary artists.
The AR installations have been designed to push the creative potential of the technology. Engaging with the medium, seven artists – Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller, and Pipilotti Rist –have reimagined ways to express core themes of their art practice. The resulting works can be experienced via interactive walks in Hong Kong, London, New York, Paris, San Francisco and Tokyo.
The [AR]T initiative is part of the Today at Apple project, which also includes in-store sessions that teach the basics of creating AR using Swift Playgrounds and an AR art installation viewable in every Apple Store worldwide.
As we explore in our Programmable Realities macrotrend, technologies such as augmented reality are driving a future in which consumer touchpoints are increasingly reactive and fluid.