US – Personal care brand by Humankind is launching Plastic, neutral, a subscription service that enables consumers to offset their overall plastic footprint.
The subscription service, offered at £5.85 ($8, €6.49) per month, enables people to subsidise the cost of plastic collection by Plastic Bank, an organisation that buys plastic collected by people in Haiti, Indonesia and The Philippines, and recycles it to stimulate local economies. With by Humankind stating that each US consumer generates about 22lb of plastic per month, the subscription price is based on the cost of collecting this amount of plastic, as well as administrative costs for by Humankind.
‘Plastic Bank creates jobs by paying local collectors a premium for each pound of ocean-bound plastic waste they collect,’ explains a statement on the by Humankind website. ‘The waste collected is then recycled into products and packaging, creating a closed-loop supply chain.’
Through such waste management subscriptions, consumers and brands have the opportunity to invest in long-term solutions. Similarly, in the travel sector, Aerial is simplifying travel carbon offsetting for flyers.