Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

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Stat: Generation Z set their sights on home-buying

According to research by Sotheby’s and the Center for Generational Kinetics, Generation Z are more interested in home-ownership than their Millenni...

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Stat: Cognac sales soar in China

It’s been a robust year for cognac sales, with strong demand in different regions across the world. In 2021 alone, cognac sales in China leapt by 5...

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Stat: Nearly half of Generation Z never drink coffee

Known as the staple drink of Millennials, new research by YouGov shows that coffee might be falling out of favour among younger consumers.

Food And Drink : Youth : Gen Z

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Stat: The issue of inequality transcends the political spectrum

Throughout history, economists of different political persuasions have been known to disagree on all kinds of fiscal policies – but this is no long...

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Stat: Girls and women are disrupting the golf sector

According to a report by the National Golf Foundation, more girls and women are starting to play golf in the US.

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Stat: Body positivity is developing the shapewear market

The Millennial popularity of body positive shapewear brands such as Skims, Heist and Spanx is pointing to longer-term growth for the market.

Beauty : Fashion : Shapewear

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Stat: US consumers welcome brands’ SMS marketing

As smartphone usage continues to rise, a report by Attentive reveals that companies are failing to capitalise on the device’s marketing potential.

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Stat: Indian drinkers set to embrace premium products

According to a study by the Indian Council for Research on International Economic Relations (ICRIER) and solicitor firm PLR Chambers, Indian consum...

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Stat: Link found between exercise and alcohol consumption

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Stat: Ethical spending reaches new heights in the UK

A recent report conducted by Co-op suggests that British consumers are using their spending power to enact positive environmental change.

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Stat: Indian shoppers are splashing out on fashion

In India, major increases in fashion spending align with the growth of e-commerce and buy-now-pay-later (BNPL) services.

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Stat: British workers see upskilling as necessary

According to research from Natwest, British employees increasingly recognise the need to adapt in order to remain relevant.

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Stat: Brazil leads Latin America’s surge in podcast listening

A recent eMarketer report forecast that podcast listenership in Brazil would rise by 19.8% in 2021 to become the third highest audience globally an...

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Stat: Millennials are making more online friends than Gen Z

Despite Generation Z often being thought of as the most online generation, research by Konnect reveals that a quarter of Millennials now make all o...

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Stat: Mimicry meat is losing its appeal in America

According to research by SPINS and IFF, US consumers are losing interest in plant-based meat substitutes as the novelty of meat mimicking wears off.

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Stat: Social media apps are being used as virtual mirrors

According to research by Snap Inc, there is growing potential for beauty brands to create camera-first strategies that capitalise on the digital be...

Beauty : Media & Entertainment : Technology

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Stat: Consumers demand greener advertising

With increasing awareness of the wasteful aspects of advertising, there is mounting pressure on brands to adopt more sustainable practices.

Sustainability : Advertising & Branding : Society

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Stat: Mental health absences rise among UK workers

Poor mental health has become the leading reason for UK employees to miss work in 2021, increasing companies' sick leave costs by 31%, according to...

Society : Health & Wellness : Finance

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Stat: Second-hand luxury sales are soaring

As the personal luxury goods market returns to pre-pandemic growth, demand for second-hand items is increasing.

Fashion : Sustainability : Luxury

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Stat: Global tv shows inspire language-learning

Entertainment and culture are merging in new ways, as language app Duolingo finds that people are engaging with countries via tv shows, using fando...

Society : Media & Entertainment : Technology

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