LS:N Global

News

The Campaign: Shoppers turn on for Telfar TV

This September, New York-based brand Telfar developed a 24-hour live-stream channel that combines shopping with entertainment.

Luxury : Advertising : Technology

Viewpoints

The Optimised Self: What’s next for design?

We’re all familiar with trackers that monitor our physical health. But as we take our mental wellbeing more seriously, how will product designers r...

Health : Wellness : Technology

Viewpoints

Why brands must learn from the film and gaming universe

Brands must offer consumers the escapism they crave as routine fatigue sets in and new lockdowns loom across the globe.

Technology : Advertising : Customer Experience

News

The Future Laboratory at Drapers Future of Fashion 2024

The four Is of EQ-Commerce – Intuitive, Intimate, Intuitive, Individualised – were explored at the Drapers Future of Fashion conference in London o...

Longevity : Food : Society

News

Students in Riga use Minecraft to learn urban planning

Educators in Riga, Latvia, have turned to the virtual world of Minecraft to involve young people in urban planning.

Technology : Youth : Society

News

The Trend: Guilded Luxury

This year, we have witnessed shifting dynamics between luxury brands and their clients, giving rise to what The Future Laboratory calls Guilded Lux...

Luxury : Travel : Hospitality

News

Tech curriculums are needed to future-proof British jobs

In the future, the UK could be facing a shortage of workers if schools fail to introduce tech-focused curriculums that cover topics such as AI and ...

Stat : Stats : Statistic

Big Ideas

Four Takeaways from Cannes Lions 2022

After a two-year hiatus, Cannes Lions International Festival of Creativity returned in 2022. Here we round up the key talks, moments and take-outs.

Design : Advertising & Branding : Cannes Lions

Markets

The State of Luxury Fashion: Italy

Italy’s luxury fashion sector is fostering a more collaborative, inclusive and transparent future as it recovers from the impact of Covid-19 and ec...

Luxury : Fashion : Supply Chain

News

Walmart and Unity revolutionise in-game transactions for physical products

Walmart and Unity, the leading platform for real-time 3D content, have unveiled plans to empower Unity developers by integrating Walmart’s commerce...

Food & Drink : Technology : Pop-culture & Media

News

Dcypher launches AI-driven custom concealer for all skin tones

British cosmetics brand Dcypher has launched the world’s first AI-driven colour match technology and custom concealer for all skin tones.

Beauty : Technology : Retail

News

The world’s first NFT house promises immersive living

The Mars House is a virtual home offering a sense of calm and escapism within the metaverse.

Technology : NFT : Digital

News

Stat: Nearly half of Britons aged 25–34 are open to owning a robot pet

More than a quarter of Britons (26%) would consider adding a robot pet to their home, according to a new RSPCA poll, with Britons aged 25–34 the mo...

Pets : Technology : Society

News

Microsoft expands gaming accessibility with the Xbox Adaptive Joystick

Microsoft is pushing the boundaries of inclusive gaming with the introduction of its Xbox Adaptive Joystick.

Gaming : Technology : Design

News

Stat: Young buyers drive luxury collectors market to record highs

Following the pandemic’s upheaval, the luxury market, propelled by Gen Z and Millennial consumers, is experiencing unprecedented growth – and is no...

Luxury : Youth : Retail

News

The Campaign: Purposeful Positivity

In 2022, the reckoning of generation Zalpha could be seen in the changing visual identity of numerous sectors. This hybrid generation had given bir...

Youth : Advertising & Branding : Design

News

Sunsilk promotes STEM careers for women on Roblox

Haircare brand Sunsilk is using the Roblox gaming platform to educate and empower women.

Society : Media & Entertainment : Technology

News

Fendi creates a crypto accessory for digital luxurians

Lending a touch of luxury to the world of cryptocurrency, Fendi is collaborating with digital security company Ledger to launch an accessory for ha...

Technology : Luxury : NFT

News

Stat: Understanding Gen Alpha’s online habits

As the oldest Gen Alpha are turning 10 years old, their online habits are moulding the future.

Youth : Technology : VR

News

AI prompt engineer is tech’s hottest new job

As generative artificial intelligence becomes the crown jewel of big tech, prompt specialists, a new engineering job that does not require coding s...

Technology : Media & Entertainment : Society

News

Our annual Trend Briefing addresses the challenges of 2023

The Future Laboratory revealed its latest macrotrend on Thursday 6 October at the Royal Academy of Arts in London.

Society : Technology : Sustainability

Micro Trends

Chameleon Cosmetics

As our digital identities shape-shift, so too will our beauty regimes, as innovators invent cutting-edge formulas that react to temperature, light ...

Beauty : Identity : Make-up

Micro Trends

Neo-wealth Wears

Luxury brands are setting their sights on the crypto elite, designing accessories that allow people to flaunt their riches in the offline world.

Luxury : Cryptocurrency : Web3

Markets

Virtual Accessibility Market

Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up a playgroun...

Technology : Virtual Reality Market : VR

News

Foresight Friday: Marta Indeka, senior foresight analyst

Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, s...

Foresight

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