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Design Directions
Story of Things
Scotch & Soda invites consumers to suspend disbelief and live their lookbook.
Airbnb
:
Scotch & Soda
:
Amsterdam
Markets
Halal beauty
Halal cosmetics is a fast-growing market in the beauty industry and is set to become a dominant sector over the coming decade.
Multicultural Beauty
:
Halal
:
Beauty
Design Directions
G-Star RAW For The Oceans
In a world increasingly concerned about ecological collapse, many luxury brands tout their sustainable credentials. Often, however, this feels like...
G-Star Raw
:
RAW For The Oceans
:
Pharrell Williams
Markets
JWT Austerity Index
Five years of recession have changed British consumer lifestyles. The JWT Austerity Index helps brands navigate this altered landscape.
Grey Pound
:
Over-60s
:
Over 60s
Big Ideas
Cannes Lions 2013 Report: Part 1
Cannes – When rapper Sean ‘Diddy’ Combs appeared at the world’s most prestigious advertising festival last week to discuss his new music platf...
Advertising
:
Dove
:
IBM
Big Ideas
World Retail Congress 2012: store format trends
London – Retailers are embracing omni-channel and this will have a significant impact on store formats, as retail footprints and environments ...
Interactive
:
WRC
:
House Of Fraser
Micro Trends
Future Five: Sustainability
As part of our Future Five 2024 report, we explore three directions brands and business should heed as we strive for a more sustainable future.
Sustainability
:
Technology
:
Fashion
Communities
Ascetic Luxurians
High-minded individuals seeking meaning and fulfilment, Ascetic Luxurians are a privileged set who shun the brand fetishisation and buy-it-all thin...
London
:
Sydney
:
New York
Markets
Men's Grooming Market
Men’s grooming is where the big growth is to be found. Smart beauty brands are targeting a sector that has continued to out-perform the women’s bea...
China
:
Prestige
:
Gadgets
Macro Trends
Beyond Retail
Over the past 10 years, we have seen the growth of online retail and the pop-up store. The coming decade will see them evolve into new immersive sp...
Value-nomics
:
Pop-up
:
Experience
Macro Trends
Alphas Now and Next: From the Sandbox to Roblox
This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...
Generations
:
Gen Alpha
:
Demographics
Viewpoints
Belmond: Luxury Travel’s Responsible Future
Belmond is setting high standards for responsible luxury hospitality. Celia Geyer, the group’s senior vice-president of design and project developm...
Luxury
:
Travel & Hospitality
:
Society
Big Ideas
Cannes Lions 2023: AI Mania and the Meh-taverse
The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...
Media
:
Advertising
:
Technology
Macro Trends
Work States Futures
With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs, early adopter businesses and organisati...
Workplace
:
Society
:
Technology
Big Ideas
Future Forecast 2023: Fashion
From dystopian aesthetics and lab-based textile alternatives to the growth of resale platforms and monetised archives, we look ahead to fashion in ...
Fashion
:
Design
:
Sustainability
Viewpoints
How Jewellery is leading the Circular Economy
Caroline Chalmer, CEO and founder of Finematter, discusses how the jewellery industry is changing in a digital landscape.
Luxury
:
Eco Design And Sustainability
:
Circular Economy
Futures 100
Futures 100 Innovators: June
In our sixth instalment of the Futures 100 Innovators, we spotlight the people creating community gardens, luxury LGBTQ+ dining and shoppable holid...
Futures 200 Innovators
:
F100
:
Health & Wellness
Design Directions
Implicit Inclusivity
Designers are recognising the needs of disabled consumers, creating assistive products that are reduced to their most essential elements, with mini...
Technology
:
Design
:
Fashion
Design Directions
London Design Festival 2016: Design Directions
Designers at this year’s London Design Festival used imaginative and multisensory storytelling techniques to examine food design as a narrative too...
London Design Festival 2016
:
Studio Swine
:
Eat Taipei
Design Directions
Intro-spectrum
A new wave of designers are exploring subdued narratives, embracing a spectrum of grey undertones, highly expressive graphics and layering surfaces...
Beauty
:
The E-motional Economy
:
Branding
Design Directions
Skin-sensual
Designers across a range of disciplines are drawing inspiration from the sensual and irregular qualities of the natural human form.
Texture
:
Tactility
:
Sensuality
Markets
Chinese luxurians
Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for ...
China
:
McKinsey
:
HNWIs
Design Directions
Rapha
On Wednesday afternoon, a pack of 24 cyclists descended on a country pub in Oxfordshire. To most passers-by it looked like a group of keen cyclists...
Heritage
:
Video Content
:
Biking
Design Directions
Mix Mash
Against a backdrop of optimism and experimental attitudes, and a willingness to take risks, we map a vibrant aesthetic direction fuelled by a wild ...
Pattern
:
Primitive
:
Hand-made
Trend Tracker
The Personal Information Economy
The Personal Information Economy (PIE), first identified by LS:N Global in 2011, refers to the increasing awareness among consumers of how valu...
PIE
:
Data
:
Commodity
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