'communications'

Story of Things

Design Directions

Story of Things

Scotch & Soda invites consumers to suspend disbelief and live their lookbook.
Airbnb : Scotch & Soda : Amsterdam
Halal beauty

Markets

Halal beauty

Halal cosmetics is a fast-growing market in the beauty industry and is set to become a dominant sector over the coming decade.
Multicultural Beauty : Halal : Beauty
G-Star RAW For The Oceans

Design Directions

G-Star RAW For The Oceans

In a world increasingly concerned about ecological collapse, many luxury brands tout their sustainable credentials. Often, however, this feels like...
G-Star Raw : RAW For The Oceans : Pharrell Williams
JWT Austerity Index

Markets

JWT Austerity Index

Five years of recession have changed British consumer lifestyles. The JWT Austerity Index helps brands navigate this altered landscape.
Grey Pound : Over-60s : Over 60s
Cannes Lions 2013 Report: Part 1

Big Ideas

Cannes Lions 2013 Report: Part 1

Cannes – When rapper Sean ‘Diddy’ Combs appeared at the world’s most prestigious advertising festival last week to discuss his new music platf...
Advertising : Dove : IBM
World Retail Congress 2012: store format trends

Big Ideas

World Retail Congress 2012: store format trends

London – Retailers are embracing omni-channel and this will have a significant impact on store formats, as retail footprints and environments ...
Interactive : WRC : House Of Fraser
Future Five: Sustainability

Micro Trends

Future Five: Sustainability

As part of our Future Five 2024 report, we explore three directions brands and business should heed as we strive for a more sustainable future.
Sustainability : Technology : Fashion
Ascetic Luxurians

Communities

Ascetic Luxurians

High-minded individuals seeking meaning and fulfilment, Ascetic Luxurians are a privileged set who shun the brand fetishisation and buy-it-all thin...
London : Sydney : New York
Men's Grooming Market

Markets

Men's Grooming Market

Men’s grooming is where the big growth is to be found. Smart beauty brands are targeting a sector that has continued to out-perform the women’s bea...
China : Prestige : Gadgets
Beyond Retail

Macro Trends

Beyond Retail

Over the past 10 years, we have seen the growth of online retail and the pop-up store. The coming decade will see them evolve into new immersive sp...
Value-nomics : Pop-up : Experience
Alphas Now and Next: From the Sandbox to Roblox

Macro Trends

Alphas Now and Next: From the Sandbox to Roblox

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...
Generations : Gen Alpha : Demographics
Belmond: Luxury Travel’s Responsible Future

Viewpoints

Belmond: Luxury Travel’s Responsible Future

Belmond is setting high standards for responsible luxury hospitality. Celia Geyer, the group’s senior vice-president of design and project developm...
Luxury : Travel & Hospitality : Society
Cannes Lions 2023: AI Mania and the Meh-taverse

Big Ideas

Cannes Lions 2023: AI Mania and the Meh-taverse

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...
Media : Advertising : Technology
Work States Futures

Macro Trends

Work States Futures

With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs, early adopter businesses and organisati...
Workplace : Society : Technology
Future Forecast 2023: Fashion

Big Ideas

Future Forecast 2023: Fashion

From dystopian aesthetics and lab-based textile alternatives to the growth of resale platforms and monetised archives, we look ahead to fashion in ...
Fashion : Design : Sustainability
How Jewellery is leading the Circular Economy

Viewpoints

How Jewellery is leading the Circular Economy

Caroline Chalmer, CEO and founder of Finematter, discusses how the jewellery industry is changing in a digital landscape.
Luxury : Eco Design And Sustainability : Circular Economy
Futures 100 Innovators: June

Futures 100

Futures 100 Innovators: June

In our sixth instalment of the Futures 100 Innovators, we spotlight the people creating community gardens, luxury LGBTQ+ dining and shoppable holid...
Futures 200 Innovators : F100 : Health & Wellness
Implicit Inclusivity

Design Directions

Implicit Inclusivity

Designers are recognising the needs of disabled consumers, creating assistive products that are reduced to their most essential elements, with mini...
Technology : Design : Fashion
London Design Festival 2016: Design Directions

Design Directions

London Design Festival 2016: Design Directions

Designers at this year’s London Design Festival used imaginative and multisensory storytelling techniques to examine food design as a narrative too...
London Design Festival 2016 : Studio Swine : Eat Taipei
Intro-spectrum

Design Directions

Intro-spectrum

A new wave of designers are exploring subdued narratives, embracing a spectrum of grey undertones, highly expressive graphics and layering surfaces...
Beauty : The E-motional Economy : Branding
Skin-sensual

Design Directions

Skin-sensual

Designers across a range of disciplines are drawing inspiration from the sensual and irregular qualities of the natural human form.
Texture : Tactility : Sensuality
Chinese luxurians

Markets

Chinese luxurians

Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for ...
China : McKinsey : HNWIs
Rapha

Design Directions

Rapha

On Wednesday afternoon, a pack of 24 cyclists descended on a country pub in Oxfordshire. To most passers-by it looked like a group of keen cyclists...
Heritage : Video Content : Biking
Mix Mash

Design Directions

Mix Mash

Against a backdrop of optimism and experimental attitudes, and a willingness to take risks, we map a vibrant aesthetic direction fuelled by a wild ...
Pattern : Primitive : Hand-made
The Personal Information Economy

Trend Tracker

The Personal Information Economy

The Personal Information Economy (PIE), first identified by LS:N Global in 2011, refers to the increasing awareness among consumers of how valu...
PIE : Data : Commodity
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