LS:N Global

Markets

Chinese tourism market explores new frontiers

A new study from leading investment group CLSA shows that when it comes to the importance and influence of Chinese tourists, what we have seen so...

CLSA : China : Chinese

Design Directions

Lynx Space Academy

Top-selling men’s grooming brand Lynx is known for courting controversy with its adverts and straplines. Now it is making waves around the world ag...

Perfume : Beauty : Scent

Big Ideas

Cosmoprof 2012 - Trends and Innovations

New skincare delivery systems, innovative nail polishes, theatrical make-up and holistic ethical brands were key trends at Cosmoprof 2012.

Organic : O'Right : Rahua

Design Directions

Plus One Berlin

There are city guides and there are hotel concierges, but there is no better way to experience a new city than seeing it through the eyes of a loca...

Berlin : Plus One Berlin : Hyper-Local

Design Directions

Stockholm Design Lab : Graphic Design

Stockholm Design Lab is a multidisciplinary design studio founded by architect Thomas Eriksson and graphic designer Björn Kusoffsky. Together they,...

Branding : Scandanavian Airlines : Aircraft

Trend Tracker

The New Sublimity

Identified by LS:N Global in 2012, The New Sublimity macrotrend charted a widespread consumer movement away from busy, hyper-connected, digital ...

Suffocation : Spiritualism : Sublime

Design Directions

Maison et Objet 2013

The spring/summer Maison et Objet was a vibrant show. Contemporary products and interiors were on display inspired by urban living, luxury hacktivi...

Scandinasian : Hacktivism : Japan

Markets

State of Luxury: Australia

Australia’s luxury market is growing, with global brands scaling up and local labels making their mark in a competitive landscape.

Australia : Sustainability : Premiumisation

Behaviours

Emerging Youth: UAE

The UAE’s Gen Z are leading the nation’s evolution by redefining tradition to mirror their own values and vision.

Youth : UAE : Gen Z

Design Directions

Frivolous Foods

The visual definition of nourishment is evolving to celebrate a less sterile approach that combines nostalgia, escapism and pleasure.

Food : Drink : Wellness

Markets

Chinese luxurians

Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for ...

China : McKinsey : HNWIs

Design Directions

Andrea Crews: Fashion and art direction

Colour : Kitten Hologram : Art Direction

Communities

Netstalgics

We’ve been immersed in the internet for so long that we have developed a sense of nostalgia for how it used to look. Early visions of the world wid...

Internet : 90s : Social Networks

Design Directions

The Great Melbourne Treasure Hunt

February is a quiet month for Australian cities. The Christmas shopping rush is over and summer is coming to an end. The City of Melbourne had othe...

Twitter : Trend Forecasting : Treasure Hunt

Markets

Utility Apps

Brands are using mobile apps as practical tools to assist, educate and serve consumers in and out of stores.

Utility Apps : Mobile Apps : Apps

Markets

Mobile Money

Retailers can also look forward to using everything from QR codes to e-vouchers and smart billboards to drive profits as the global mobile money tr...

QR Codes : KPMG : Mobile Money

Macro Trends

Anxiety Rebellion

Instead of numbing their anxiety with substances or indulging in other vices, Generation Z are turning emotions into actions, challenging existing ...

Youth : Health : Culture

Big Ideas

Web Summit 2024: Seven Trends to Watch

From the future of influencer marketing to Edge AI and the influence of Swifties, LS:N Global distils the key ideas from Web Summit 2024.

Pop-culture & Media : Technology : Advertising & Branding

Viewpoints

Luxury Travel’s New Arabian Era

Executive director of destination development at Red Sea Global, Rosanna Chopra reveals how the Middle East will shape the future of luxury hospita...

Luxury : Travel & Hospitality : Design

Behaviours

Emerging Youth: The Maghreb

After years of political instability and social unrest, the Maghreb’s youth are still standing up for their beliefs and making themselves heard thr...

Youth : Society : Culture

Micro Trends

Future Forecast 2024: Fashion

Consumer demand for a sustainable fashion industry is peaking, pushing companies to find innovations in technology, garment care and more.

Fashion : Future Forecast : Reports

Viewpoints

Elevating Travel Narratives

AboundStudio’s founder James Huntly discusses design’s role in creating meaningful brand narratives that reflect travellers’ changing values and de...

Travel : Design : Hospitality

Viewpoints

Assarée wants investors to take aim at dirty gold

Wealth advisory service Assarée is setting a new standard in gold investing. CEO Anouk Hilti-Zingg and head of communications Nathalie Widmer discu...

Luxury : Investment : Finance

Markets

Next-gen Camping Market

No longer associated with budget family holidays or seasoned adventurers, the camping experience is evolving, led by new demographics and design di...

Travel : Tourism : Hospitality

Design Directions

Positive Barriers

Designers are reframing the visual language of social distancing, using colour and familiar materials to encourage safer navigation of our built en...

Health : Wellness : Covid-19

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