LS:N Global

Design Directions

Milan Trends: Part 1

Revivalism : Fun And Functionality : Form Follows Function

Big Ideas

Milan preview

As the design world – and the world at large – breathes a collective sigh of relief that that Great Depression didn’t quite materialise, LS:N Globa...

Salone Internazionale Del Mobile : DesignMarketo : Pared-back

Big Ideas

Milan Design Week preview

Milan – Despite economic downturn, the show will go on at next week’s Salone Internazionale del Mobile in Milan. Now in its 48th year, the global f...

Furniture : Piet Hein Eek : Preview

Big Ideas

Six Luxury Brands Building Loyalty with NFTs

Non-fungible tokens (NFTs) are catching their second wind, as fashion and luxury brands start to harness digital tokens as tools to build brand loy...

Luxury : Fashion : NFTs

Futures 100

Futures 100 Innovators: July

This month, we uncover the next 10 names to watch as part of our Futures 100 Innovators Awards, highlighting the brands, businesses and people inno...

Design : Retail : Food And Drink

Big Ideas

Five Brands Rejuvenating Whisky

Meet the whisky-makers who are challenging the sector’s heritage with unconventional branding and marketing to reach younger drinkers without losin...

Drink : Advertising & Branding : Youth

Trend Tracker

The Optimised Self

Identified by LS:N Global in 2015, The Optimised Self charts a widespread consumer quest for personal optimisation.

The Optimised Self : Wellness : Health

Markets

Sponsorship Futures

Current estimates show that despite recession and the ensuing collapse in advertising expenditure, worldwide spending on sponsorship and related ac...

Sponsorship : Emotional Economy : Red Bull

Futures 100

Futures 100 Innovators: Shortlist

We present the shortlist for our Futures 100 Innovators Awards, featuring the 10 leading innovators, disruptors and change-makers across 10 industr...

Futures100 Innovators

Futures 100

Futures 100 Innovators: July

The seventh instalment of our Futures 100 Innovators spotlights the people making wellness accessible to everyone, creating a more inclusive tech s...

Futures 100 Innovators : F100 : Health And Wellness

Design Directions

New Consciousness

Responsibility is being rebranded. As businesses apply long-term thinking, a vibrant visual landscape is emerging that inspires action and optimism.

Sustainability : Long Term Thinking : Visual Communication

Design Directions

Anti-Materials

Conventions are shifting. A group of designers is starting new conversations and questioning the value of materials, creating a new hierarchy.

Value Redefined : Luxury : Ephemeral Materials

Design Directions

Digital Surrealism

A new style of design is emerging that takes its inspiration from the early days of the internet, as first explored in LS:N Global’s macrotrend, Ne...

Internet Art : Netstalgic : Web Art

Macro Trends

Anarconomy Decade

Something is stirring. In Egypt, a people’s revolt has overthrown a long-standing oppressor. In Bahrain, thousands of people continue to protest in...

Anarchy : Economy : Counter-intuitive

Micro Trends

Boston Safari

It might not be Paris, New York or London, but Boston is still one of the most recognisable cities in the world, and is beginning to come into it...

Boston : Re-Con Man : The Convergence Economy

Markets

New social media landscapes

Social media has reached a tipping point, and is growing up. If social media 2.0 was a rebellious playground complete with consumer cliques and bra...

Social Media : JupiterResearch : Digital Divide

Macro Trends

Transmedia Futures

New platforms and behaviours are replacing linear media – these shifts are creating a networked system where the consumer, rather than the publishe...

Future Media : New Media Landscapes : Always-on

Macro Trends

Anxiety Rebellion

Instead of numbing their anxiety with substances or indulging in other vices, Generation Z are turning emotions into actions, challenging existing ...

Youth : Health : Culture

Micro Trends

Innovation Debrief 2025: Sober Socials

Amid digital overload, consumers are seeking moments of connection away from the internet. But for many, sobriety, connection and affordability are...

Society : Sports & Leisure : Youth

Markets

AI Fragrance Market

AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragra...

Beauty : Technology : Retail

Micro Trends

Digital Detox Destinations

With the aim of finding a solution to the incessant bombardment from our digital devices, people are swapping their screens for bucolic scenes, see...

Travel : Analogue : Mindfulness

Micro Trends

Future Forecast 2025: Technology

Amid accelerating technologies, consumers are exploring divergent paths: from simplified ‘dumb tech’ for digital detox to AI-generated creativity a...

Technology : Health & Wellness : Society

Big Ideas

World Retail Congress 2024: Let’s Get Hyperphysical

From Primark to Nike and Printemps, the World Retail Congress analysed how retailers are seducing passers-by with innovative in-store experiences a...

Retail : Design : Luxury

Big Ideas

SXSW Sydney 2023: AI, Quantum and Future Food

The seismic impact of generative AI, Australia’s ascendance as a world leader in quantum computing, and the future of global food needs took centre...

Events : Technology : Food

Big Ideas

The rise of retail’s third-space storefronts

Brands are commodifying outdoor space to create retail destinations that blend into the urban fabric while fostering play, exploration and community.

Retail : Architecture : Design

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