LS:N Global

Markets

Sponsorship Futures

Current estimates show that despite recession and the ensuing collapse in advertising expenditure, worldwide spending on sponsorship and related ac...

Sponsorship : Emotional Economy : Red Bull

Macro Trends

The Female Web

For anybody who has studied the ascendancy of social media over other forms of internet contact and communication, the notion of the Female Web sho...

Women : Internet : Web

Macro Trends

Brand Culture 2020

Responding to an increasingly unstable marketplace, tomorrow’s brands will seek to combine the benefits of automation with the creation of a work...

Workplace : Branding : Culture

Micro Trends

New York Safari

This most global of US cities thrives on cultural and commercial energy.

Men Science : The Well And The Wick : Reynard

Markets

Online luxury

Global online sales of luxury goods increased by 65% in 2007 to reach €1.5bn (£1.28bn), according to consultants Bain & Company. Yet, despite the m...

Online Luxury : Ledbury Research : Google

Macro Trends

Conscious Deceleration

Struggling to keep up with fast-paced and demanding approaches to fitness, health-conscious consumers are looking for a more measured, long-term ap...

Wellness : Health : Technology

Macro Trends

Certified Wellness

The once distinctly separate worlds of health and wellness are converging as consumers seek a new framework for healthy living that prioritises con...

Health : Wellbeing : Certified Wellness

Macro Trends

Subconscious Commerce

With Internet of Things technology creating newly immersive brand touchpoints and data analytics allowing businesses to anticipate every desire, co...

Retail : Automation : Technology

Viewpoints

The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. LS:N Global speaks to president a...

Home & Family : Technology : Pop Culture & Media

Viewpoints

Weaving Omani Heritage into Haute Parfumerie

Amouage's chief creative officer Renaud Salmon talks to LS:N Global about embarking on a global retail expansion that creates a multisensory and a...

Luxury : Perfume : Middle East

Big Ideas

How Travel Retail is Evolving

For the travel retail marketplace, Chinese shoppers are still the predominant target customers as they resume overseas trips. We round up key insig...

Retail : Travel : Beauty

Viewpoints

Demystifying Luxury with La Patiala

From caviar bumps to après-ski etiquette, Kristen Shirley’s open-source luxury encyclopaedia La Patiala unpacks the elite’s unspoken codes, rules a...

Luxury : Food & Drink : Society

Big Ideas

Four Takeaways from Cannes Lions 2022

After a two-year hiatus, Cannes Lions International Festival of Creativity returned in 2022. Here we round up the key talks, moments and take-outs.

Design : Advertising & Branding : Cannes Lions

Viewpoints

Can the foodverse secure restaurants’ future?

Supreet Raju, co-founder of OneRare, unpacks the potential that Web3 can offer food brands, chefs and the public by bridging digital and real-life ...

Food : Metaverse : Marketing

Viewpoints

DELLI is a virtual food market in your pocket

The DELLI app lets users discover local food ‘drops’ and the stories behind their small-scale producers. Founder Simon Beckerman shares his ambitions.

Food : Drink : Retail

Micro Trends

Repurposed Roadwear

Car brands are combining fashion and material innovation to promote sustainable practices in mobility’s green age – without sacrificing brand statu...

Mobility : Fashion : Sustainability

Viewpoints

Bio-engineering the future of intimacy

While technology has been blamed for affecting intimacy, artist Marija Bozinovska Jones is exploring the boundaries of tech-induced arousal by bio-...

Technology : Intimacy : Scent

Macro Trends

Paradox Personas

Unlike Millennials, Generation Z are swapping self-promotion for self-awareness, using the digital world to enrich but not define their offline sel...

Youth : Digital : Identity

Big Ideas

Are head office staff the new retail influencers?

To help build consumer trust and product authenticity, brands are starting to focus more on insider advocates than external influencers.

Retail : Fashion : Social Media

Micro Trends

Acne Positivity

As #bodypositivity continues to expand, young people are leading a movement towards the acceptance of acne – a skin condition that has l...

Youth : Beauty : Wellness

Micro Trends

Street Sport Rebels

Women across the world are taking to the streets and engaging in urban sports as a means of activism and self-empowerment.

Youth : Wellness : Female Futures

Daily Signals

Mimicking youth culture and imagining a hyperloop for delivery

Streetwear Maple’s meme-filled campaign, Foster + Partners envisions a cargo-carrying hyperloop system, Eden Mill pioneers whisky innovation.

Fashion : Food : Drinks

Daily Signals

Making pollution visible and advocating for fair labour

Clean Air Now visualises the negative effects of pollution, a new campaign pushes fairness in the fashion supply chain, Harrods reorganises drinks ...

Fashion : Technology : Drinks

Daily Signals

No-frills lingerie and the rise of Chinese football fandom

Everlane counters overly sexualised underwear, Manchester United combines football and manga, ASOS champions diverse sizing.

Retail : Fashion : Finance

Daily Signals

Stella Kids showcases diversity in ballet, while AI starts hiring

GROWN gives adaptogens a makeover, reframing dieting beyond the female market, AI diagnoses health conditions, how online retailers can avoid costl...

Technology : Health : Wellness

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