LS:N Global

Markets

New Ageing Market

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.

Beauty : Health : Wellness

Micro Trends

Provocation Platforms

A societal resilience has led people to step out of their comfort zones in favour of dissenting perspectives. Now, this search for discomfort is fi...

Social Media : Media & Entertainment : Technology

Big Ideas

What’s Next for the Entre-Celebrity?

From deep diversity training to TikTok-famous consultants, the C-suite celebrity is rapidly redefining the role of the brand spokesperson.

Retail : Media : Workplace

Big Ideas

The rise of retail’s third-space storefronts

Brands are commodifying outdoor space to create retail destinations that blend into the urban fabric while fostering play, exploration and community.

Retail : Architecture : Design

Markets

DIY Dressing Market

With sustainability increasingly front of mind, consumers are getting creative with their clothing and opting for DIY fashion over new items.

Fashion : Sustainability

Markets

Chinese Travel Market

With Chinese consumers keen to unleash their pent-up spending power, tourism brands are innovating to restore consumer trust in travelling.

Travel : Tourism : Hospitality

Macro Trends

Recuperative Living

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty and wellness...

Beauty : Health : Wellness

Markets

Suncare Market

Growing interest in skincare and skin health is driving innovation in the suncare market, as consumers begin to look for holistically protective so...

Health : Wellness : Beauty

Markets

The State of Luxury: Russia

Post-recession Russia’s luxury market is showing signs of recovery, bolstered by a boom in East Asian tourists and a growing focus on local craftsm...

Luxury : Fashion : Retail

News

Keeping kids active and Americans’ take on sake-brewing

FitBit’s latest wearable encourages children to exercise, DoNotPay uses AI to revolutionise travel, Brooklyn Kura brews American sake.

Wellness : Retail : Travel

Markets

Millennial Family Travel Market

As more and more Millennials enter parenthood, they are not giving up on their thirst for travel or their desire for sustainable experiences.

Travel : Hospitality : Family

News

Asif Khan visualises a hydrogen fuel cell and Pixel Coffee hits the sustainability spot

Area15 is a new retail destination experience, Crisis uses machine learning to improve work culture, AI in retail set to grow exponentially.

Food : Drink : Technology

News

LS:N Global selects the most noteworthy exhibits at Dutch Design Week

In today’s daily digest: A round-up of LS:N Global’s top five exhibitions at Dutch Design Week 2017.

Design : Technology : Wellness

News

Global Futures Forum: Disruptors – One year on

At our first Global Futures Forum, 20 disruptors offered their vision of the future. Five of them explain how their work has developed over the pas...

Gaming : Technology : Wellness

Big Ideas

An Uncertain Future

In the run-up to the General Election, four diverse British consumers from across the country discuss how a year of sociopolitical upheaval has aff...

General Election 2017 : An Uncertain Future : Brexit

Design Directions

Type Reinvented

Digital art studio FIELD and typography company Monotype have created three digital installations that examine themes of language, space and ...

Field : Monotype : Typography

Big Ideas

Decoded London 2015 Review

At the Decoded Fashion summit in London, industry speakers and panellists discussed technology’s role in-store, retail 3.0, social selling and th...

Markets

Flexitarianism market

Vegetables are increasingly in the spotlight as they change from being a side dish to the star on diners’ plates across the globe.

Waitrose : Meat-free Mondays : Flexitarianism

Design Directions

132 5 Issey Miyake

Taking the Super-Minimalist approach to design to its logical conclusion, each of the garments in Issey Miyake’s 132 5 collection unfold ...

Craft : Reality Lab : 132 5 Collection

Design Directions

Tutti a Tavola!

What makes a kitchen? To some it’s the preparation of food, experimenting with flavours and hovering over a hot stove. For others it’s a place for ...

Milan : Performing Arts : Tutti A Tavola!

Micro Trends

Sweden's sourdough men

Tired of ready meals and prepackaged food, a group of Swedish men has turned to the art of baking sourdough bread. This ancient baking technique al...

Sourdough : Bread : Baking

Trend Tracker

Awakening Tech

Identified by LS:N Global in 2014, the Awakening Tech macrotrend explored how consumers are negotiating their identities in a digital world and h...

Sensor Technologies : Affective Computing : Living Architecture

Markets

China Market

China has largest number of online shoppers on the planet, and is set to become the world’s biggest economy within the next 10–20 years. Domestic c...

China : National Bureau Of Statistics : McKinsey

Macro Trends

Accredited Beauty

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of the beauty in...

Beauty : Health : Wellness

Macro Trends

New Emerging Affluents

When they were unbanked, uncredited and unregulated, brands were uninterested. But as billions from Guangzhou to Kolkata, Lagos and Santos earn mor...

Emering Affluents : Middle-class : Urban Migration

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