'advertising'

Stat: Brazil leads Latin America’s surge in podcast listening

News

Stat: Brazil leads Latin America’s surge in podcast listening

A recent eMarketer report forecast that podcast listenership in Brazil would rise by 19.8% in 2021 to become the third highest audience globally an...
Stat : Statistic : Stats
Chime offers financial wellness to the everyman

News

Chime offers financial wellness to the everyman

Challenger bank Chime is positioning its services as both accessible and wellness-driven, through its new animated ad spot.
Finance : Banking : Society
Solidarity underpins WhatsApp’s first ad

News

Solidarity underpins WhatsApp’s first ad

WhatsApp has launched its first campaign, centred around carnival in Brazil, to show how the platform can be used for positive communication.
Media : Tech : Society
The Wall Street Journal promotes the value of print media

News

The Wall Street Journal promotes the value of print media

In a new ad campaign, The Wall Street Journal highlights the overwhelming nature of modern media in an age of misinformation.
Media : News : Society
Nike’s latest sneaker is entirely digital

News

Nike’s latest sneaker is entirely digital

Nike’s Jordan brand has partnered with Fortnite, the popular online video game, to release two new downloadable characters wearing Nike shoes.
Fashion : Gaming : Digital
Thought-starter: Will child-free living become a priority for brands?

News

Thought-starter: Will child-free living become a priority for brands?

In our latest Scenario, we ask how brands in 2030 will support couples who forego parenthood to protect the planet.
Uncoupled Living : Far Future
The Campaign: Say hello to Rang-tan by Iceland and Greenpeace

News

The Campaign: Say hello to Rang-tan by Iceland and Greenpeace

While we saw some interesting adverts this year – special mention goes to Thai rum brand Sangsom’s Drink Don’t Dumb ad, which had a clever twist on...
Food : Drink : Advetising
Social media professional

Big Ideas

Social media professional

Global – Facebook at Work has scored its largest client, the Royal Bank of Scotland, which will trial the business version of the social networking...
Facebook At Work : RBS : Banking
Getting to know you

Big Ideas

Getting to know you

Chicago – Choice Cuts is a service that helps subscribers discover new music via SMS.
Choice Cuts : Text-only : Discovery
Dental data

Big Ideas

Dental data

US – A new service is offering people who diligently brush their teeth the opportunity to save on their next visit to the dentist.
Beam : Careington : Dental Hygiene
Danone takes a spoonful of Greek yoghurt sales

Big Ideas

Danone takes a spoonful of Greek yoghurt sales

Danone takes a spoonful of Greek yoghurt sales
America : USA : US
The Day brings the news to a teenage readership

Big Ideas

The Day brings the news to a teenage readership

The Day brings the news to a teenage readership
Publishing : Newspaper : The Day
Chinese retail will be double value of US market

Big Ideas

Chinese retail will be double value of US market

Chinese retail will be double value of US market
China : Retail : Economist Intelligence Unit
Crowdfunding model to build Colombian skyscraper

Big Ideas

Crowdfunding model to build Colombian skyscraper

Crowdfunding model to build Colombian skyscraper
BD Bacatá : Colombia : Skyscraper
Social networks are channel of choice for 61%

Big Ideas

Social networks are channel of choice for 61%

Social networks are channel of choice for 61%
Social Networking : Facebook : TNS
Online store sells essentials, conveniently

Big Ideas

Online store sells essentials, conveniently

Online store sells essentials, conveniently
Madison : Wisconsin : Essentials
Social Media Market

Markets

Social Media Market

Social media is a bustling landscape of fads and forgotten apps, and has changed the way we communicate. Consequently, it has become more pivotal t...
Social Media : Facebook : Instagram
Stat: Families are cutting the cord on linear tv

News

Stat: Families are cutting the cord on linear tv

The rise of streaming and the fall of linear tv continues apace, according to a small survey by advertising platform Future Today.
Media And Entertainment : Tv : Streaming
Digital Baroque

News

Digital Baroque

A new fictional brand campaign comments on the contemporary aesthetic of luxury and the visual techniques used to stimulate desire.
Luxury Aesthetic : Neuromarketing : Value
Joen Schauman: Social travel

Viewpoints

Joen Schauman: Social travel

Trip Republic’s chief experience officer talks about the importance of inspiration to the holiday booking process.
Joen Schauman : Trip Republic : Social Planner
Preview: Anti-diet mentality

News

Preview: Anti-diet mentality

Global – Brands are ditching the word ‘diet’ and prioritising achievable personal improvement over perfection.
Anti-diet : Weight Loss : Marketing
Frustration Marketing

Micro Trends

Frustration Marketing

People are no longer satisfied with being placated. In The Polarity Paradox advertisers need to challenge, question and even annoy consumers.
Grant Leboff : Adam Morgan : Seth Godin
High-tech model brings H&M fashion to life

Big Ideas

High-tech model brings H&M fashion to life

High-tech model brings H&M fashion to life
H&M : Champs Elysées : Jean Nouvel
The Campaign: Colgate champions smile diversity with The Beauty of Gaps campaign

News

The Campaign: Colgate champions smile diversity with The Beauty of Gaps campaign

Colgate is challenging beauty standards and celebrating smile diversity with its latest campaign, My Smile is My Superpower.
Beauty : Diversity : Health And Wellness
Stat: US consumers trade privacy for personalisation

News

Stat: US consumers trade privacy for personalisation

Invasive data collection used to spark consumer outrage, but new research from the Advertising Research Foundation suggests that attitudes to priva...
Stat : Stats : Statistic
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