LS:N Global

Markets

Consumer Drones Market

With applications in photography, entertainment and the arts, drones are set to become mainstream consumer devices in 2015 and beyond.

Drones : Photography : Consumer Electronics

News

Guinness uses VR to enhance the taste of a pint

UK – The drinks company is installing a multisensory tasting experience in Tesco supermarkets.

Drink : Technology : Digital

News

Preview: Brand Parents

Global – In order to achieve a better balance between the stresses of work and family life, parents are looking to technology for assistance.

Parenting : Brand Parents : Neo-Kinship

Viewpoints

Paul Armstrong: How to disrupt

Disruptive innovation isn’t easy, but there are ways to make sure you do it, says the founder of HERE/FORTH.

VisaHub : Paul Armstrong : HereForth

Viewpoints

Louis Desazars: Hyper-bespoke beauty

Consumers want hyper-individualised offers, says Louis Desazars, CEO of NARS Cosmetics.

Louis Desazars : NARS : Customisation

Viewpoints

How Medicine can Learn from Gaming

Clinical learning experiences through simulation have gained momentum and virtual reality (VR) is emerging as a new, powerful training tool for sur...

Health & Wellness : Technology : Gaming

Markets

The Luxury Matrix Stage Two : Discernment and Worth

What we said: ‘At Stage Two, customers uses their wealth to buy brands, products and services that enable them to articulate higher levels of taste...

Discernment : Worth : Dunhill

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 1

The French Riviera was the backdrop for the annual meeting of minds from the global advertising industry, who examined new forms of digital creativ...

Advertising : Branded Content : Virtual Reality

Big Ideas

Wired Retail 2015

Post-app retail, robotics and virtual reality were under discussion at the second Wired Retail show in London. LS:N Global profiles the technologis...

Virtual Reality : Delivery : Robotics

News

CES 2019: Audi wants to auto-tain you

Having hinted at its new collaboration with Disney as a first-of-its-kind media format, Audi has now officially launched its in-car virtual reality...

Automotive : Technology : Virtual Reality

News

Production prowess: Chrysler takes people on a virtual tour

Los Angeles – Chrysler has launched a 4D virtual reality experience that takes Oculus Rift headset wearers inside the production process of its new...

Chrysler : Virtual Browsing : Los Angeles

News

This headset promises a cinematic viewing experience

Global – Finnish technology brand Varjo has debuted a new headset that merges the real and virtual worlds to create the world’s first cinematic ext...

Technology : Virtual Reality : Vargo

News

Life inside

UK – The Guardian Media Group has launched a visceral virtual reality (VR) article on life inside a solitary confinement prison cell.

The Guardian : 6x9: A Virtual Experience Of Solitary Confinement : Virtual Reality

Viewpoints

Matt Branda: Qualcomm

How the 5G revolution will supercharge virtual reality and the Internet of Things.

Qualcomm : Virtual Reality : Telepresence

Big Ideas

CES 2017: Intel inside

Las Vegas – Intel showed its latest technology at CES, with promising visions for the future of virtual reality and autonomous cars.

Intel : Merged Reality : CES 2017

Big Ideas

StockCity brings investment to Oculus Rift

A financial services company has created a tool to let investors survey their stocks and shares in a virtual reality city.

Virtual Reality : Oculus Rift : VR

News

Combined realities

Miami – An audiovisual installation by SoundCloud and Artsy transported visitors to a parallel digital world.

Virtual Reality : VR : Art Basel 2016

News

Sphere of influence

US – OSSIC X are said to be the first 3D audio headphones that are calibrated to the wearer.

OSSIC X : Virtual Reality : Video Games Market

News

Dutch Design Week 2018: Data Church reveals our invisible data

Created by Design Academy Eindhoven graduate Vito Boeckx, this virtual reality installation offers a sanctuary to reflect on our digital behaviour.

Data : Virtual Reality : Media

Micro Trends

Virtual Empathy

Brands are creating virtual reality experiences that maximise audiences’ empathy for the subject matter.

Virtual Reality : Gen Viz : E-motional Economy

Viewpoints

The Politics of the Avatar

If virtual reality is the future of social networking, should their be rules around the appearance of users?

Virtual Reality : The Sharded Self : Avatars

Viewpoints

Do printed publications really need augmented reality?

While adding augmented reality to print media might feel like a push away from tradition, is it doing it any favours in the long run?

Digital : Media : Technology

News

Bratz World AR experience launched in Walmart stores

A Bratz World augmented reality experience has been rolled out in Walmart stores in a bid to drive footfall ahead of the festive season while cemen...

Retail : Media & Entertainment : Technology

News

Window to the world

New York – Google is bringing the city’s most iconic window displays to a global audience with interactive virtual reality (VR) displays.

Google : Virtual Reality : 360-degree Visuals

Viewpoints

Web Summit 2015: Ken Bretschneider

Expect 2016 to be the year that virtual and augmented technologies finally come of age, says The Void founder and CEO Ken Bretschneider.

Ken Bretschneider : The Void : Virtual Reality

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