Life inside
Guardian VR Solitary Confinement

Life inside

UK – The Guardian Media Group has launched a visceral virtual reality (VR) article on life inside a solitary confinement prison cell.

6x9 by the Guardian and Google News Labs, UK

UK – The Guardian has launched a visceral virtual reality (VR) article on life inside a solitary confinement prison cell.

  • The VR experience visualises the psychological pressures of spending days, months or years completely alone
  • The feature was made in collaboration with Google News Labs, the technology brand’s media content division

6x9, named after the dimensions of a solitary confinement cell, asks viewers if they could survive life without human interaction for 23 hours a day. It puts viewers in the shoes of prisoners in solitary confinement, believed to number between 80,000 and 100,000 in the US alone.

As the story of life in solitary confinement unfolds, narrated by ex-prisoners and psychologists, the virtual reality begins to reflect the enormous psychological pressures on the mind. Floating above the bed, or watching as the walls around them morph and ambient sounds become overwhelming, the viewer is given a deeper sense of this torturous existence, more so than simply reading about it.

This news format does have its limitations, however, and isn’t yet at a stage at which it can be digested as daily news. ‘When you ask the question: What stories should be told with certain technology? this is definitely one,’ says Sarah Wolozin, director of the Open Documentary Lab at MIT.

The Big Picture

Major organisations from The New York Times to the UN are using VR to create a deeper sense of empathy for global issues. For more about branded uses of VR, read our Virtual Reality Market report.

Discover More Daily Signals
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
Download the Future Forecast 2026 report

Daily Signals

Download the Future Forecast 2026 report

Now that you know what shaped 2025, discover what’s next.
Future Forecast
How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

Daily Signals

How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

At Design Miami 2025, designer Marcin Rusak partnered with champagne house Perrier-Jouët to translate the hidden life of plants into a sculptural, ...
Design : Luxury : Drink
Why Myndstream and Mayo Clinic believe music is the future of medicine

Daily Signals

Why Myndstream and Mayo Clinic believe music is the future of medicine

Global wellness music brand Myndstream has partnered with Mayo Clinic to explore the clinical potential of functional music in healthcare.
Health : Music : Technology
Stat: US sports fans show high engagement across travel, gaming and media

Daily Signals

Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with ...
Sports : Travel : Statistic
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN