LS:N Global

Markets

Mobile Money

Retailers can also look forward to using everything from QR codes to e-vouchers and smart billboards to drive profits as the global mobile money tr...

QR Codes : KPMG : Mobile Money

Micro Trends

Video Dating Futures

As users demand more authenticity when seeking romantic connections, dating apps are pivoting towards video-first formats.

Youth : Media & Entertainment : Technology

Signals & Stats

The essential Milan Salone 2018 Debrief

Designers at this year’s Milan Salone del Mobile Internazionale stayed away from political messages, instead focusing on issues such as pollution, ...

Milan Salone : Design : Retail

Viewpoints

Retrofitting Revolution

LS:N Global sits down with Rachael Orr, CEO of Climate Outreach, to discuss the importance of retrofitting for creating sustainable homes and achie...

Sustainability : Home : Retrofitting

Big Ideas

Five Brands Pouring Wit into Wine Branding

A new generation of winemakers are challenging the sector’s stuffiness with unconventional branding and personalities that align with younger drink...

Drink : Food : Design

Trend Tracker

Gen Viz

In 2016, LS:N Global coined the term Gen Viz to describe Generation D’s insatiable appetite for visual-first content, their hacker tendencies, DIY ...

Gen Viz : Teenagers : Generation D

Big Ideas

SXSW Interactive 2014 - Part 2

Fashion brands and retailers were out in force for South by Southwest Interactive 2014, and ‘fashion tech’ became something of a catchall buzzwor...

SXSW : SXSW Interactive : SXSWi

Markets

Flat Age Society: Retail strategies

Designing stores for Flat Age consumers – those men and women aged 50 and over who are revving up rather than slowing down – is an experienti...

Boomers : Simon Stacey : Household Design

Signals & Stats

Stat: How female style media is failing women

What are women looking for in style media? Lifestyle publication Hurs has partnered with research agency The Mix to uncover how media can reclaim i...

Beauty : Society : Wellness

Signals & Stats

Tymbark turns to AI to revamp iconic song

Creative agency DDB Warsaw has launched a video campaign for Tymbark, a heritage FMCG brand in Poland, using AI-generated videos and involving lead...

Food & Drink : AI : Heritage

Signals & Stats

Meet Sippers, the online no-liquor store for the sober-curious

With increasing numbers of no- and low-alcohol versions of traditional tipples, finding these options on the market can be overwhelming. Enter Sipp...

Society : Food & Drink : Youth

Signals & Stats

The Girl Scouts rebranding is infused with joy and optimism

A unifying rebranding brings together the 1.7m members of the Girl Scouts of the USA under one refreshed visual identity.

Youth : Advertising & Branding : Design

Signals & Stats

Stat: Love Island moves the dial on pre-loved fashion

While reality tv show Love Island has historically been known for promoting fast fashion, this year’s collaboration with second-hand marketplace eB...

Fashion : Media & Entertainment : Sustainability

Signals & Stats

Start-up Oku’s visual identity captures its dual heritage

The start-up, which pairs tech-savvy African entrepreneurs with Swiss expertise, is drawing on its dual heritage to communicate its cross-cultural ...

Design : Finance : Society

Signals & Stats

Snap is launching a pocket-sized selfie drone

The social networking and camera company is introducing its second piece of hardware, a pocket-sized drone called Pixy.

Technology : Media & Entertainment : Society

Signals & Stats

Tastry’s AI platform uncorks wine preferences

The sensory sciences company is using artificial intelligence (AI) to provide retailers and wineries with personalised wine recommendations for the...

Food : Drink : Technology

Signals & Stats

Stat: US Black-owned businesses need greater support

Research by McKinsey & Co reveals that US Black-owned businesses are disproportionately affected in their first few years of trading.

Stat : Stats : Statistic

Signals & Stats

Plot’s retro energy targets modern drinkers

Long characterised by old-world tradition, wine gets a retro-future visual update.

Food : Drink : Packaging

Signals & Stats

Magpie designs friendlier therapy for Gen Alpha

The branding studio has created an illustrative visual identity for children’s art therapy practice Magic Canvas.

Health And Wellness : Rebranded Therapy : Children’s Art Therapy

Viewpoints

Should brands re-assess how they target minorities?

In an increasingly globalised world, marketing targeted at niche demographics fails to recognise the true nature of diasporas.

Branding : Marketing : Culture

Viewpoints

How can we make coffee culture sustainable?

Consumers often overlook the unsustainability of their coffee consumption, but new brand-led initiatives are driving greater awareness.

Sustainability : Drinks : Coffee

Viewpoints

Have we reached peak wellness?

With millions around the world dying from non-communicable diseases and an increase in ageing populations, has the concept of wellness become a bit...

Wellness : Health : Technology

Viewpoints

Will optimisation enhance humanity or destroy it?

Why the implants and prosthetics lionised by the elites of Silicon Valley will make society less equal.

Tech : Digital : Wellness

Viewpoints

Why beauty succeeds in times of turmoil

The beauty industry is faring well, despite political and economic uncertainty on the global stage.

Beauty : Retail : Packaging

Signals & Stats

Character study

London – A new project by architecture studio Sybarite highlights the company’s multifaceted practice through the eyes of a fictional editor.

The Sybarite : Architecture : Chinese New Year

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