LS:N Global

Viewpoints

Rebranding Asian food culture

Kim and Vanessa Pham, co-founders of Omsom, discuss the importance of proudly reclaiming the integrity and identity of Asian flavours in the grocer...

Food : Marketing : Convenience

Big Ideas

Fortitude in failure

Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways.

Retail : Branding : Advertising

Viewpoints

Smartphone storytelling

Youth film-making collective Pickpocket examines why film and tv are stuck in a pre-internet world and how smartphones can create suspense to...

Youth : Media : Entertainment

Big Ideas

How brands should use chatbots

From acting as virtual employees to creating more meaningful relationships with consumers, chatbots are opening up new opportunities for brands.

Retail : Digital : Technology

Micro Trends

Brand Parents

Parents are looking for technology to help them achieve a better balance between the stresses of work and family life.

Parenting : Snoo : Future Family

Big Ideas

FutureFest 2016: Review

This year’s show explored why brands are shifting towards purpose, empowerment, experimentation and transparency.

FutureFest : E-motional Economy : Convenience Culture

Viewpoints

Maurizio Ribotti : Without culture there is no commerce

Design Partners’ Maurizio Ribotti talks about culture and design.

Maurizio Ribotti : Zona Tortona : Design Partners

Micro Trends

Private label rising

Own-label : Own-brand : White-Label

Micro Trends

Cultured Waste

As consumers tire of separating authentic sustainability claims from greenwashing, designers are using culture and heritage to cut through the noise.

Design : Sustainability : Culture

Micro Trends

Certified Skincare

Beauty brands are turning to a series of labelling innovations to communicate radical transparency about ingredients, sustainability and clinical e...

Beauty : Packaging : Technology

Viewpoints

Inside Generation Z’s identity crisis

UAL students Nicole Angus and Nadine Gan, 21, and graduate Lucas Antunes, 23, discuss why cynicism, truth and self-education define today’s youth.

Youth : Generation Z : Media

Viewpoints

Moving African Fashion Forward

Fashion business consultant Ramata Diallo sits down with LS:N Global to unpack what’s new and next for the African fashion industry.

Africa : Fashion : Retail

Viewpoints

Elevating Travel Narratives

AboundStudio’s founder James Huntly discusses design’s role in creating meaningful brand narratives that reflect travellers’ changing values and de...

Travel : Design : Hospitality

Viewpoints

Assarée wants investors to take aim at dirty gold

Wealth advisory service Assarée is setting a new standard in gold investing. CEO Anouk Hilti-Zingg and head of communications Nathalie Widmer discu...

Luxury : Investment : Finance

Design Directions

Form Us With Love: Interior Design

Office : Dandy : Flooring

Design Directions

Trad-Modern

Men are increasingly concerned with sartorial style, connoisseurship and grooming, as seen in our New Gents tribe, creating a desire for packaging ...

New Gents : Typography : Nostalgic

Big Ideas

Multi-channel Retail

The future of retail will be inline, according to speakers at the World Retail Congress in Berlin last week. That is, a mix of online, offline and ...

Berlin : Mobile Shopping : Physical

Daily Signals

Good Shit kebabs shun worthy vegan branding

The plant-based kebab shop is taking inspiration from the art of protests in its branding in a bid to reframe associations with veganism.

Food & Drink : Advertising & Branding : Design

Daily Signals

Balmain’s drama series injects luxury into Channel 4

Subverting luxury marketing conventions, the fashion house is teaming up with tv broadcaster Channel 4 on a short-form drama series.

Media And Entertainment : Luxury : Fashion

Viewpoints

The new rules of affluent Chinese travel

With 100m new outbound Chinese tourists forecast in the next decade, travel brands will witness a seismic shift in their quest for experiences and ...

China : Travel : Hospitality

Viewpoints

Will CMOs become redundant in the future?

From artificial intelligence to co-creation, branding company Monotype highlights the three challenges that will shift the CMO's focus to customer...

Monotype : Content Marketing : Future Of Jobs

Micro Trends

Adulting Ads

Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that speak frankly to the emotionally driven ...

Advertising : Luxury : Millennials

Big Ideas

International CES 2015 Preview

LS:N Global will be in Las Vegas in January to cover the International CES 2015 show as global mega-brands and fledgling start-ups alike ...

International CES : Consumer Electronics : Las Vegas

Micro Trends

Creative Phygital

In-store digital technology is no longer simply a clever tool for seamlessly managing sales and stock control. Imaginative retailers and designer...

Phy-gital : Technology : Ars Electronica Solutions

Viewpoints

Jackie Lee-Joe: Skype, the facilitator

Jackie Lee-Joe, Skype’s director of audience explains the company's collaborative function.

Skype : Collaboration : Victoria Beckham

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