LS:N Global

Viewpoints

Rebranding Asian food culture

Kim and Vanessa Pham, co-founders of Omsom, discuss the importance of proudly reclaiming the integrity and identity of Asian flavours in the grocer...

Food : Marketing : Convenience

Big Ideas

Fortitude in failure

Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways.

Retail : Branding : Advertising

Viewpoints

Smartphone storytelling

Youth film-making collective Pickpocket examines why film and tv are stuck in a pre-internet world and how smartphones can create suspense to...

Youth : Media : Entertainment

Big Ideas

How brands should use chatbots

From acting as virtual employees to creating more meaningful relationships with consumers, chatbots are opening up new opportunities for brands.

Retail : Digital : Technology

Micro Trends

Brand Parents

Parents are looking for technology to help them achieve a better balance between the stresses of work and family life.

Parenting : Snoo : Future Family

Big Ideas

FutureFest 2016: Review

This year’s show explored why brands are shifting towards purpose, empowerment, experimentation and transparency.

FutureFest : E-motional Economy : Convenience Culture

Viewpoints

Maurizio Ribotti : Without culture there is no commerce

Design Partners’ Maurizio Ribotti talks about culture and design.

Maurizio Ribotti : Zona Tortona : Design Partners

Micro Trends

Private label rising

Own-label : Own-brand : White-Label

Daily Signals

Good Shit kebabs shun worthy vegan branding

The plant-based kebab shop is taking inspiration from the art of protests in its branding in a bid to reframe associations with veganism.

Food & Drink : Advertising & Branding : Design

Daily Signals

Balmain’s drama series injects luxury into Channel 4

Subverting luxury marketing conventions, the fashion house is teaming up with tv broadcaster Channel 4 on a short-form drama series.

Media And Entertainment : Luxury : Fashion

Viewpoints

The new rules of affluent Chinese travel

With 100m new outbound Chinese tourists forecast in the next decade, travel brands will witness a seismic shift in their quest for experiences and ...

China : Travel : Hospitality

Viewpoints

Will CMOs become redundant in the future?

From artificial intelligence to co-creation, branding company Monotype highlights the three challenges that will shift the CMO's focus to customer...

Monotype : Content Marketing : Future Of Jobs

Micro Trends

Adulting Ads

Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that speak frankly to the emotionally driven ...

Advertising : Luxury : Millennials

Big Ideas

International CES 2015 Preview

LS:N Global will be in Las Vegas in January to cover the International CES 2015 show as global mega-brands and fledgling start-ups alike ...

International CES : Consumer Electronics : Las Vegas

Micro Trends

Creative Phygital

In-store digital technology is no longer simply a clever tool for seamlessly managing sales and stock control. Imaginative retailers and designer...

Phy-gital : Technology : Ars Electronica Solutions

Viewpoints

Jackie Lee-Joe: Skype, the facilitator

Jackie Lee-Joe, Skype’s director of audience explains the company's collaborative function.

Skype : Collaboration : Victoria Beckham

Big Ideas

Burberry’s latest store taps into beauty hotspot

Phygital : Burberry : Covent Garden

Big Ideas

The White House launches new Tumblr account

Tumblr : The White House : Barack Obama

Daily Signals

Tea set: Concept Branding & Packaging infused with benefits

Design : Alejandro Grima : Kaizen Living

Daily Signals

Great Scott: Fashion's take on digital culture

New York – For his autumn/winter 2012/2013 collection at New York Fashion Week, American fashion designer Jeremy Scott referenced how, in a digital...

Digital : Print : Nostalgia

Big Ideas

Mobile apps prompt spontaneous hotel bookings

Mobile : Priceline : Spontaneity

Micro Trends

Show Your Working

Just as consumers are interested in the provenance of their food, so they also want to know about other products too. To communicate this, retailer...

Craftsmanship : Moleskine : Mechanism

Daily Signals

Building a picture: Milz draws on experience

Milz : IMM Cologne : Furniture

Daily Signals

Luxury futures: Experts discuss the story of luxury at LS:N Global event

Network Evening : Dunhill : Burberry

Big Ideas

Restaurants take up BSport & Leisure approach

Missouri : Panera : Ruth's Hospitality

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