'Branding'

Optimised Odysseys On-demand Webinar

Webinars

Optimised Odysseys On-demand Webinar

Travel has entered a redefining age when every element must be optimised. Catch up on the latest travel and hospitality macrotrend report overview.
Online Event : Travel & Hospitality : Technology
Camper and Issey Miyake fuse sculptural design with everyday wear

Daily Signals

Camper and Issey Miyake fuse sculptural design with everyday wear

Spanish footwear brand Camper has partnered with Japanese fashion house Issey Miyake to launch Peu Form, a sculptural reinterpretation of the class...
Fashion : Retail : Luxury
Future Five 2026: Identities

Micro Trends

Future Five 2026: Identities

It’s a turbulent time for identity around the world. While expressions of spirituality and sexual desire are becoming normalised elements of modern...
Youth : Identities : Society
Scenario-based Airport Beauty

Micro Trends

Scenario-based Airport Beauty

Beauty brands are targeting Chinese travellers in Asia with services and products that provide effective solutions which are based on an individual...
Retail : Beauty : Health & Wellness
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
MrBeast to open immersive theme park in Riyadh

Daily Signals

MrBeast to open immersive theme park in Riyadh

Content creator MrBeast, known for his viral YouTube challenges, is turning his virtual universe into a real-world destination as he prepares to op...
Entertainment : Content Creator : Theme Park
ISPO 2025: The new shape of activity culture

Big Ideas

ISPO 2025: The new shape of activity culture

ISPO 2025 revealed how urbanisation, community and digital culture are reshaping the activity market. Across keynotes and panels, speakers mapped t...
ISPO 2025 : Sports : Outdoor
Innovation Debrief 2025: Certified in Space

Micro Trends

Innovation Debrief 2025: Certified in Space

Tested in space' is fast becoming the ultimate badge of innovation – a signal of exceptional quality and in-house expertise. If a product can survi...
Luxury : Food & Drink : Fashion
The Download: Fashion Month Spring/Summer 2026

Big Ideas

The Download: Fashion Month Spring/Summer 2026

From short films to treasure hunts – everything new and notable from the spring/summer 2026 fashion month in one easy download.
Fashion : Technology : Design
The Rise of The Intellectuals

Micro Trends

The Rise of The Intellectuals

Critical thinking is cool again. In a rebellion against AI slop and algorithmic dependency, a new wave of consumers are reclaiming curation, intell...
Pop Culture & Media : Retail : Travel & Hospitality
Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

Daily Signals

Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

AI is becoming central to online shopping journeys, but most consumers still double-check its advice before making a purchase, according to new res...
Techonology : Retail : Artificial Intelligence
Everyday Cosplay

Markets

Everyday Cosplay

From closet cosplay to character-coded makeup, Gen Z are transforming entertainment into wearable narratives – using clothing and beauty to embed f...
Fashion : Beauty : Fantasy
Nike changes Just Do It to Why Do It? in new campaign

Daily Signals

Nike changes Just Do It to Why Do It? in new campaign

Nike has re-imagined its iconic Just Do It slogan for today’s athletes with the launch of its latest campaign, Why Do It? 
Visual : Nike : Campaign
Porsche taps into the kidult economy

Daily Signals

Porsche taps into the kidult economy

Porsche is accelerating into the collectable art economy with a collaboration that merges automotive heritage and pop culture.
Mobility : Design : Pop Culture & Media
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Redefining Mid-life

Viewpoints

Redefining Mid-life

Journalist, author and founder of Noon, Eleanor Mills, sits down with LS:N Global to discuss what brands get wrong about midlife and why Gen X wome...
Women's Health : Empowerment : Menopause
Future Five 2026

Macro Trends

Future Five 2026

We are living through the great re-evaluation - a tumultuous time. But this is when The Future Laboratory comes into its element, helping you succ...
Cost Of Living Crisis : Mobility : Identity
Parasocial Relationships in 2030

Big Ideas

Parasocial Relationships in 2030

A togetherness deficit and the age of distrust have made the presumed intimacy of parasocial relationships with celebrities programmable and moneti...
Youth : Pop-culture & Media : Retail
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

Daily Signals

Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

During this year’s Black Friday and Cyber Monday, TikTok Shop recorded nearly 50% more shoppers than 2024, driving total sales past £372m ($500m, €...
Retail : Social Media : Discovery
Monzo tackles financial literacy with The Book of Money

Daily Signals

Monzo tackles financial literacy with The Book of Money

British online bank Monzo has launched The Book of Money in response to research showing that half of Britons (51%) feel they are not reaching thei...
Finance : Gen Z : Education
Fairmont amplifies luxury with Devialet soundscapes

Daily Signals

Fairmont amplifies luxury with Devialet soundscapes

Fairmont Hotels & Resorts is elevating its global hospitality experience through a new partnership with French audio innovator Devialet.
Hospitality : Sound : Travel And Hospitality
Stat: P.Louise live shopping breaks record on TikTok Shop

Daily Signals

Stat: P.Louise live shopping breaks record on TikTok Shop

Make-up brand P.Louise has reinforced its dominance on TikTok Shop, breaking records with its Christmas Showcase Live and generating £2m ($2.7m, €2...
Beauty : Retail : TikTok
Mastercard launches AI-powered stories for commuters

Daily Signals

Mastercard launches AI-powered stories for commuters

Mastercard has launched its Transit Tales campaign, which tailors classic stories to the length of commuters’ journeys.
Audiobooks : Australian : Commuters
Stat: Captive audiences mean that cruise retail is a hotspot for impulse buying

Daily Signals

Stat: Captive audiences mean that cruise retail is a hotspot for impulse buying

Almost half of cruise ship guests make impulse purchases while onboard, according to research from Harding+.
Retail : Stat : Statistic
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