'Branding'

Culture-coded Retail

Macro Trends

Culture-coded Retail

Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on...
Retail : Culture : Technology
Collaboration Culture

Markets

Collaboration Culture

Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating with audiences, creators and peers to shap...
Fashion : Sports & Leisure : Beauty
NYX turns beauty into game play for back-to-school on Roblox

Signals & Stats

NYX turns beauty into game play for back-to-school on Roblox

NYX Professional Makeup is amplifying its digital-first strategy with a bold return to Roblox by taking over the platform’s most popular high schoo...
Nyx Professional Makeup : NYX : Metaverse
247 by Represent launches first-ever womenswear collection

Signals & Stats

247 by Represent launches first-ever womenswear collection

Performance wear brand 247 by Represent has unveiled its debut womenswear collection, marking a new chapter as it responds to rising demand for lux...
Fashion : Retail : Sports
Six Chinese Brands Redefining Global Expansion

Big Ideas

Six Chinese Brands Redefining Global Expansion

Determined to disrupt the ‘cheaply made in China’ narrative, a new wave of Chinese brands is conquering global markets by cultivating fandoms and r...
China : Retail : Pop Culture & Media
Stat: Gen Z turn to daily supplements as wellness becomes an everyday routine

Signals & Stats

Stat: Gen Z turn to daily supplements as wellness becomes an everyday routine

According to the latest Gen Z State of Beauty 2024/2025 report from Kyra, 80% of Gen Z in the UK and the US now take between one and six supplement...
Stat : Wellness : Supplements
Stat: Soft clubbing signals the future of going out

Signals & Stats

Stat: Soft clubbing signals the future of going out

Eventbrite data shows a 92% rise in sober-curious gatherings, with formats such as coffee clubbing, morning dance parties and thermal gatherings ga...
Socialising : Soft Clubbing : Health And Wellness
Culture-coded Retail On-demand Webinar

Webinars

Culture-coded Retail On-demand Webinar

Consumers are turning to a new generation of in-person retail experiences energised by cultural relevance and built on brand community. Watch ...
Webinar : The Future Laboratory : Retail
Stat: Consumers shift loyalty to brands that absorb tariff costs

Signals & Stats

Stat: Consumers shift loyalty to brands that absorb tariff costs

As new tariffs drive up import costs, a wave of price sensitivity is forcing retail leaders to rethink their strategies. 
Stat : Statistic : US Economy
R/GA predicts brand pivot from SEO to ASO to optimise AI-driven search

Signals & Stats

R/GA predicts brand pivot from SEO to ASO to optimise AI-driven search

As generative AI reshapes how consumers access information, advertising giant R/GA is helping brands increase their visibility with a new AI Search...
Technology : Retail : AI
Stat: Convenient online shopping lacks excitement and discovery

Signals & Stats

Stat: Convenient online shopping lacks excitement and discovery

While online shopping offers ease, most consumers say it lacks excitement, according to a global survey by Criteo.
Retail : Discovery : E-commerce
Sensorial Sustainability

Big Ideas

Sensorial Sustainability

What a brand feels like matters as much as, if not more than, what it says. It isn’t messaging but experiences and spaces that drive trust. In a po...
Sustainability
Volkswagen puts authenticity first in new social storytelling campaign

Signals & Stats

Volkswagen puts authenticity first in new social storytelling campaign

Volkswagen has launched a social-first campaign, YourVolkswagen, spotlighting the authentic stories of real owners and their enduring connection to...
Visual : Mobility : Volkswagen
World Retail Congress 2025: Why trust is retail’s strongest currency

Signals & Stats

World Retail Congress 2025: Why trust is retail’s strongest currency

The first day of World Retail Congress 2025 in London revolved around the theme Faster, Bolder, Smarter.
Retail : Global Events : World Retail Congress
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

Signals & Stats

MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events : Advertising & Marketing : Football
Spotify becomes more social with in-app messaging update

Signals & Stats

Spotify becomes more social with in-app messaging update

Spotify is rolling out a new in-app messaging feature. Designed to keep sharing within its own eco-system, the tool allows users to chat one to one...
Technology : Discovery : Spotify
Stat: AI’s impact on traditional search is already impacting ad spend

Signals & Stats

Stat: AI’s impact on traditional search is already impacting ad spend

As AI agents begin making purchases on behalf of consumers, retailers must redesign websites and rethink advertising strategies to remain visible a...
Technology : Retail
Instagram champions creative risk-taking with star-studded global campaign

Signals & Stats

Instagram champions creative risk-taking with star-studded global campaign

As Instagram approaches its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media. Entitled Anyway, th...
Instagram : Social Media : Creativity
Electrolux launches campaign based on Swedish culture and values

Signals & Stats

Electrolux launches campaign based on Swedish culture and values

Multinational home appliance manufacturer Electrolux has launched a campaign celebrating core Swedish design values.
Home : Appliances : Advertising
Stat: Reproductive health inequalities exposed in England

Signals & Stats

Stat: Reproductive health inequalities exposed in England

A new survey has revealed that more than a quarter (28%) of women in England are living with serious reproductive health issues such as endometrios...
Health And Wellness : Identities : Society
Lotte turns chewing gum into a productivity tool with Shu-Chew Beats

Signals & Stats

Lotte turns chewing gum into a productivity tool with Shu-Chew Beats

Confectionery brand Lotte is repositioning chewing gum as a productivity tool with Shu-Chew Beats.
Advertising : Food : Health & Wellness
Neo-community Market

Markets

Neo-community Market

From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belong...
Retail : Pop-culture & Media : Society
Represent launches in-person fitness competition 247 Mission Rivington

Signals & Stats

Represent launches in-person fitness competition 247 Mission Rivington

British fashion brand Represent has held its first-ever fitness event, 247 Mission Rivington, with 100 athletes competing in a 12‑hour endurance ch...
Sport : Fashion : Fitness
Stat: Regular personal care emerges as a preventive health tool

Signals & Stats

Stat: Regular personal care emerges as a preventive health tool

Personal care routines are being reframed as a tool for holistic wellbeing, according to a new report from Kenvue, the parent company of brands suc...
Stat : Statistic : Beauty
Canva’s Gampang di Canva campaign sees grandma drive small business success

Signals & Stats

Canva’s Gampang di Canva campaign sees grandma drive small business success

Canva has launched its Gampang di Canva (Easy on Canva) campaign in Indonesia to support micro, small and medium-sized enterprises (MSMEs).
Design : Humour : Technology
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