'Branding'

Stat: Health drives brand-switching in South Africa

Daily Signals

Stat: Health drives brand-switching in South Africa

South African consumers are increasingly health-conscious, with 42% of respondents in PwC’s 2025 Voice of the Consumer report citing health benefit...
Health : Statistic : Food
Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

Oura flips the script on ageing in new Give Us the Finger campaign

Oura is challenging cultural norms around ageing with its latest brand campaign, Give Us the Finger.
Health And Wellness : Longevity Lifestyles : Technology
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

Daily Signals

MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events : Advertising & Marketing : Gen Z
Selena Gomez taps Tajín for Rare Beauty’s first collaboration

Daily Signals

Selena Gomez taps Tajín for Rare Beauty’s first collaboration

Rare Beauty has unveiled its first-ever collaboration, teaming up with Mexican seasoning brand Tajín on a limited-edition lip and cheek set.
Beauty : Food : Collaboration
Luxury Listening Rooms

Micro Trends

Luxury Listening Rooms

Luxury brands are staging listening experiences that resonate on an emotional, sensorial and cultural level. These sonic activations operate as com...
Luxury : Retail : Design
Repair Renaissance

Micro Trends

Repair Renaissance

Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.
Fashion : Sustainability : Luxury
Stat: Gen Z women are shaping a new liberal majority in the US

Daily Signals

Stat: Gen Z women are shaping a new liberal majority in the US

New polling highlights a sharp political gender gap within Gen Z, positioning young women as the most liberal demographic in the US, according to a...
Youth : Politics : Gen Z
Stat: China’s push reconfigures the global EV manufacturing map

Daily Signals

Stat: China’s push reconfigures the global EV manufacturing map

Chinese electric vehicle (EV) and battery manufacturers invested more than £109bn ($143bn, €123bn) globally between 2014 and 2025 as they work to s...
Mobility : Technology : Infrastructure
SXSW London 2025: Gaming and Brand Strategy

Big Ideas

SXSW London 2025: Gaming and Brand Strategy

From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best insights on gaming from the inaugural e...
Technology : Pop Culture & Media : Youth
Collaboration Culture

Markets

Collaboration Culture

Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating with audiences, creators and peers to shap...
Fashion : Sports & Leisure : Beauty
Culture-coded Retail

Macro Trends

Culture-coded Retail

Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on...
Retail : Culture : Technology
Dermalogica launches digital community for skincare professionals

Daily Signals

Dermalogica launches digital community for skincare professionals

Dermalogica has launched its Pro Community hub, a digital space designed by skin therapists, for skin therapists, with the ambition to become the U...
Dermalogica : Neo Community : Community
NYX turns beauty into game play for back-to-school on Roblox

Daily Signals

NYX turns beauty into game play for back-to-school on Roblox

NYX Professional Makeup is amplifying its digital-first strategy with a bold return to Roblox by taking over the platform’s most popular high schoo...
Nyx Professional Makeup : NYX : Metaverse
LuxePack Monaco 2025: Luxury Packaging’s Era of Accountability

Big Ideas

LuxePack Monaco 2025: Luxury Packaging’s Era of Accountability

Evolving beyond its functional and desirable roles, packaging now stands as a marker of environmental credibility, material intelligence and ethica...
Packaging : Luxury : Innovation
Six Chinese Brands Redefining Global Expansion

Big Ideas

Six Chinese Brands Redefining Global Expansion

Determined to disrupt the ‘cheaply made in China’ narrative, a new wave of Chinese brands is conquering global markets by cultivating fandoms and r...
China : Retail : Pop Culture & Media
Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

Daily Signals

Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

Prada’s campaign for the 2025 Qixi Festival – often referred to as Chinese Valentine’s Day – reimagines China’s legendary love tale through an...
Luxury : Fashion : Chinese Folklore
TheIndustry.fashion Summit 2025: Fashion’s Next Frontier

Big Ideas

TheIndustry.fashion Summit 2025: Fashion’s Next Frontier

At the inaugural TheIndustry.fashion summit in London, sector leaders gathered to assess the future of fashion and its evolution in the face of rap...
Retail : Global Events : Fashion
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

Daily Signals

MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events : Advertising & Marketing : Football
Volkswagen puts authenticity first in new social storytelling campaign

Daily Signals

Volkswagen puts authenticity first in new social storytelling campaign

Volkswagen has launched a social-first campaign, YourVolkswagen, spotlighting the authentic stories of real owners and their enduring connection to...
Visual : Mobility : Volkswagen
Stat: AI search converts to AI shopping for over half of users

Daily Signals

Stat: AI search converts to AI shopping for over half of users

Artificial intelligence is rapidly reshaping how consumers discover and buy fashion, according to The Business of Fashion and McKinsey & Co’s&n...
AI : Retail : Technology
JD Sports hands the camera to its community

Daily Signals

JD Sports hands the camera to its community

JD Sports has flipped the creative script for its seasonal campaign ‘Where Are You Going?’ by putting cameras in the hands of its audience.
Sports : Culture : Youth
The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative new campaign, skincare brand The Ordinary is calling out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Misinformation
Feeling introduces transdermal energy patch to combat daily fatigue

Daily Signals

Feeling introduces transdermal energy patch to combat daily fatigue

Manchester-based wellness brand Feeling has launched a transdermal energy patch designed to address persistent fatigue in individuals who maintain ...
Health : Wellness : Supplements
Spotify becomes more social with in-app messaging update

Daily Signals

Spotify becomes more social with in-app messaging update

Spotify is rolling out a new in-app messaging feature. Designed to keep sharing within its own eco-system, the tool allows users to chat one to one...
Technology : Discovery : Spotify
Stat: AI’s impact on traditional search is already impacting ad spend

Daily Signals

Stat: AI’s impact on traditional search is already impacting ad spend

As AI agents begin making purchases on behalf of consumers, retailers must redesign websites and rethink advertising strategies to remain visible a...
Technology : Retail
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