'Branding'

New Codes of Luxury: The Rise of The Branded Residence

Macro Trends

New Codes of Luxury: The Rise of The Branded Residence

An Executive’s Guide to Capitalising on Brand Equity.
Residential : Luxury : Retail Experience
Stat: Inclusive beauty brands outpace the market

Daily Signals

Stat: Inclusive beauty brands outpace the market

Inclusive beauty brands grew 1.8 times faster than less inclusive competitors in 2025, according to SeeMe’s annual Inclusivity Index, covering 200+...
Beauty : Inclusivity : Statistic
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant Ayesh...
Design : Gen Z : Youth
Volkswagen marks 50 years of the GTI with fan-led anniversary film

Daily Signals

Volkswagen marks 50 years of the GTI with fan-led anniversary film

Volkswagen has launched a campaign celebrating the 50th anniversary of the GTI, using fan stories to trace the hot hatch’s place in British culture...
Advertising : Mobility : Volkswagen
Irn-Bru turns its girders jingle into a World Cup anthem

Daily Signals

Irn-Bru turns its girders jingle into a World Cup anthem

Irn-Bru has re-imagined its 1980s Made in Scotland from Girders jingle as an anthem for the Tartan Army ahead of the FIFA World Cup 2026.
Drink : Advertising : National Pride
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Köppen rebrands mouth care as a luxury wellness ritual

Daily Signals

Köppen rebrands mouth care as a luxury wellness ritual

Ayurveda-inspired oral care brand Köppen is expanding its whole mouth care system as premium wellness brands continue to elevate everyday essential...
Beauty : Oral Care : Mouth Care
Stat: Staff uniforms have a measurable impact on purchase decisions

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Stat: Staff uniforms have a measurable impact on purchase decisions

New research from Murray Uniforms, a managed corporate uniform service, has found that 64% of UK consumers are more inclined to purchase when ...
Retail : Work : Statistic
How TikTok is building an end-to-end consumer ecosystem

Daily Signals

How TikTok is building an end-to-end consumer ecosystem

TikTok is accelerating from being a social media platform into an end-to-end ecosystem through two moves: a live esports broadcasting partnership w...
Social Media : Discovery Apps : Travel App
Tesco’s fruit giant fronts mission to feed a million children

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Tesco’s fruit giant fronts mission to feed a million children

British supermarket giant Tesco is expanding its Free Fruit & Veg for Schools programme, doubling participation from 500 to over 1,000 schools ...
Food & Drink : Retail : Advertising
Arc’teryx embraces sensory restraint in brand storytelling

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Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Stat: Why UK women aged 50+ still feel underserved by brands

Daily Signals

Stat: Why UK women aged 50+ still feel underserved by brands

Women aged 50+ are emerging as one of the UK’s most commercially powerful yet underserved consumer groups, according to a new study by YouGov. 
Gen Xers : Underserved : Consumers
The Hot Pot Table: How Arc’teryx, Salomon and Lululemon became status symbols in China

Daily Signals

The Hot Pot Table: How Arc’teryx, Salomon and Lululemon became status symbols in China

The Hot Pot Table is the monthly deep dive for global executives and brand managers who need to move past the headlines and into the operational re...
Asia : Hotpot : Luxury
Why Columbia’s HikeFest is making healthy hedonism the new wellness

Daily Signals

Why Columbia’s HikeFest is making healthy hedonism the new wellness

Sportswear brand Columbia’s annual HikeFest returned to the Peak District this month, now in its third year as part of the brand's Columbia Hike So...
Daily Signals : 29.05.2026 : Sports
Stat: Gen Alpha are already shaping the future of work and spending

Daily Signals

Stat: Gen Alpha are already shaping the future of work and spending

A new generation of financially motivated consumers are already influencing household spending, brand discovery and future workplace cult...
Gen Alpha : Finance : Spending
Jolene’s hype bakes hit London’s Soho in Aries in-store bakery

Daily Signals

Jolene’s hype bakes hit London’s Soho in Aries in-store bakery

North London bakery Jolene is opening its first Soho location inside the flagship store of streetwear brand Aries, marking a continued convergence ...
Hospitality : Fashion : Retail
The Ordinary turns beauty marketing into a luxury supermarket parody

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The Ordinary turns beauty marketing into a luxury supermarket parody

The Ordinary has launched The Markup Marché, a supermarket-style pop-up designed to expose the pricing psychology and pseudoscientific language oft...
Beauty : Retail : Value
M&S stages pit lane fashion show at Silverstone

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M&S stages pit lane fashion show at Silverstone

Marks & Spencer has become the first brand to stage a runway show on Silverstone’s pit lane, coinciding with the Formula 1 Pirelli British Gran...
Fashion : Sport : Retail
Café Bustelo turns coffee cans into game day tattoo kits

Daily Signals

Café Bustelo turns coffee cans into game day tattoo kits

Latin-inspired coffee brand Café Bustelo has launched Game Face, a limited-edition campaign celebrating sport, national pride and self-expression.
Fandom : Sport : Design
How Paragon Studio is transforming the in-flight travel experience

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How Paragon Studio is transforming the in-flight travel experience

Paragon Studio has launched Altitude, an in-flight wellness concept combining guided resistance band exercises and mindfulness routines designed fo...
Travel : In-flight Entertainment : Wellness
Balenciaga backs Substack creators in media-first brand partnership

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Balenciaga backs Substack creators in media-first brand partnership

Balenciaga has become the first fashion brand to join Substack’s native partnership programme, enabling brands to invest directly in independent cr...
Balenciaga : Fashion : Substack
WhatsApp uses Bukayo Saka documentary to showcase the power of connection

Daily Signals

WhatsApp uses Bukayo Saka documentary to showcase the power of connection

WhatsApp has launched Bukayo Saka: The Time is Now, a documentary film created with Modern Arts that explores the footballer’s rise to the top of t...
Sport : Advertising : Football
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
Absolut and Tabasco tap into fast-growing demand for spicy spirits

Daily Signals

Absolut and Tabasco tap into fast-growing demand for spicy spirits

Absolut Vodka and Tabasco are turning up the heat on brand collaboration, unveiling a vodka infused with the hot sauce brand’s signature pepper fla...
Drinks : Food : Flavour
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