'branding'

Data-driven Escapes

Micro Trends

Data-driven Escapes

Designing expertly tailored experiences for travellers, media and technology brands are harnessing their consumer insights to power the tourism sec...
Travel : Travel And Hospitality : Technology
Next-gen Grocery Market

Markets

Next-gen Grocery Market

Amid soaring online grocery sales, nascent food shopping services are stepping up to offer a higher level of speed, speciality and even sustainabil...
Grocery : E-commerce : Sustainability
Death Positivity Market

Markets

Death Positivity Market

Dying is driving new wellness conversations as brands work to transform end-of-life planning through more progressive and positive funer...
Wellness : Society : Security
Polar Travel Market

Markets

Polar Travel Market

A rise in accessibility to the Arctic and Antarctica is offering consumers new ways to experience the polar regions, with innovative hospitality br...
Travel : Hospitality : Luxury
Alternative Education Market

Markets

Alternative Education Market

As parents and institutions become increasingly frustrated by Silicon Valley’s attempts to disrupt the classroom, new educational models are emergi...
Youth : Wellness : Learning
Retail Analysis: Reebok’s Fit Hub, a CrossFit gym and store hybrid

Big Ideas

Retail Analysis: Reebok’s Fit Hub, a CrossFit gym and store hybrid

Retail Analysis: Reebok’s Fit Hub, a CrossFit gym and store hybrid
Reebok Fit Hub : New York : Store
Teens: Nigeria and West Africa

Markets

Teens: Nigeria and West Africa

Teens make up a significant proportion of West Africans. Forty per cent of residents are under 15, according to the United Nations’ Population Divi...
Nigeria : World Bank : Blackberry
Paris Auto Show

Big Ideas

Paris Auto Show

The world’s most attended auto fair, the Paris Motor Show is key to discovering what is new and next in the auto industry. Key trends this year wer...
China : Kia : Emerging Markets
Homedulgence

Macro Trends

Homedulgence

Consumers across the globe are looking at new and innovative ways to maintain the good life they’ve come to treasure, without the expense of going ...
Home : Entertainment : Home Induglence
Soundscapes

Macro Trends

Soundscapes

Increasingly, marketers, designers and retailers understand that sound can influence behaviour. As technology advances they are dreaming up new sou...
Bespoke : Iceland : Installations
Rurban Revolution

Macro Trends

Rurban Revolution

City dwellers are rejecting the impersonal ‘bigness’ of globalisation and corporations, and reconnecting with their communities. They are living hy...
Rural : Urban : Local
New Indian Tastemakers

Communities

New Indian Tastemakers

As more consumers in India become connected to the internet and plugged into what’s new in fashion, food and lifestyle, a new wave of influencers...
Consumer Behaviour : India : Bloggers
Wild Awake signals a future of Earth-centric learning

Viewpoints

Wild Awake signals a future of Earth-centric learning

Offering immersive outdoor education for young people, Wild Awake wants to nurture a generation of learning focused on humans’ interdependency with...
Youth : Education : Sustainability
Why the future of beauty requires cleaner water

Viewpoints

Why the future of beauty requires cleaner water

Ryan Babenzien and Arjan Singh, co-founders of Jolie Skin Co, on why the beauty industry is missing a step when it comes to water hygiene.
Beauty : Wellness : Health
Virtual sanctuaries

Big Ideas

Virtual sanctuaries

From phygital spas to virtual hot springs, traditional wellness spaces are being rethought to combine ancient wellbeing practices with dig...
Virtual Reality : Luxury Beauty : Beauty
Healthy kids campaigns

Big Ideas

Healthy kids campaigns

A series of new food industry initiatives aim to inspire and deliver healthier eating among children by targeting parents, schools and care-givers.
Food : Healthy Eating Design : Children
Low-proof Drinkers

Micro Trends

Low-proof Drinkers

Consumers are eschewing the extremes of binge-drinking and abstinence in favour of a more considered relationship with alcohol.
Hospitality : Drinks : Wellness
S7 Airlines encourages people to explore the world, and other stories

Daily Signals

S7 Airlines encourages people to explore the world, and other stories

In today’s daily digest: Jack & Jones’s dedicated e-sports jumper, Ada offers health advice, Facefixx explores social media filter dangers, and o...
Travel : Health : Retail
 Emerging Youth Travel Market

Markets

Emerging Youth Travel Market

Emerging economies with youth populations eager to explore new territories will radically transform the travel and hospitality sector.
Travel : Youth : Hospitality
Lululemon Lab

Design Directions

Lululemon Lab

New York – Yoga-inspired athletic clothing label Lululemon has created a laboratory concept that tailors garments to suit specific markets.
Lululemon : Lab : New York
Consumer Drones Market

Markets

Consumer Drones Market

With applications in photography, entertainment and the arts, drones are set to become mainstream consumer devices in 2015 and beyond.
Drones : Photography : Consumer Electronics
Macau Luxury

Markets

Macau Luxury

Less than 10 years after the first foreign casino opened its doors in Macau, the sleepy former Portuguese colony has transformed itself into the wo...
HSBC : Macau : China
Nordic Market report

Markets

Nordic Market report

The Nordic region’s prosperous countries are often held up as role models for the rest of the world. Their taxes may be high, but they are also cha...
Scandinavia : Norway : Sweden
World Retail Congress 2011: multi-channel retail

Big Ideas

World Retail Congress 2011: multi-channel retail

The World Retail Congress (WRC) took place last month in Berlin, where over 150 board level retailers gathered to discuss the future of retail. LS:...
Berlin : Click-and-collect : Omni-channel
The IOU Project

Design Directions

The IOU Project

Customers are often unaware of the work that goes in to making clothes, and fashion brands seldom make the effort to introduce customers to the peo...
Transparency : Worth : Transparancy
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