LS:N Global

Macro Trends

Immaterial Fashion

As the fashion industry grapples with existential questions about supply chain and overconsumption, digitisation offers a new route for consumers ...

Fashion : Sustainability : Digital

Macro Trends

Five States of Luxury 2021

A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and psychological journeys through the luxury sector.

Luxury : Travel : Hospitality

Macro Trends

Prohibition Culture

Everywhere you look, behaviour is being curbed, controlled, nudged and monitored. The ‘war on waste’ is creating a stealth tax that covers everythi...

Nudge : Control : Waste

Micro Trends

Streetwear Brokerages

A series of new platforms are transforming fashion’s resale market into a bona fide investment arena, cementing garments as tradeable assets.

Fashion : Finance : Streetwear

Micro Trends

Game-Fi Rising

Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of in-game status.

Gaming : Finance : Technology

Micro Trends

Social Elixirs

Non-alcoholic brands are targeting conscious hedonists with flavourful, functional drinks created for sober social occasions – and better bedtimes.

Drinks : Sobriety : Wellness

Micro Trends

Post-digital Communication

Designers are swapping fiddly haptic interfaces for basic material props in order to enhance the poetry and meaning of virtual experiences.

Virtual Reality : Communication : Technology

Markets

Emerging Money Market: Sub-Saharan Africa

The financial infrastructure in Sub-Saharan Africa is being overhauled to form a more cohesive and reliable system that focuses on inclusion over c...

FinTech : Finance : Africa

Daily Signals

A public expedition to space and storing data under water

Axiom offers travellers a luxury experience to space, Hugo Boss’s new shoe collection is made from pineapple leather, Microsoft sinks data centre t...

Travel : Fashion : Technology

Big Ideas

The young influencers redefining male identity

The teenagers redefining masculinity through streetwear, meme culture and fresh representations of heritage and identity.

Youth : Fashion : New Masculinity

Daily Signals

Free financial education for girls and Airbnb combats over-tourism

Irregular Labs launches finance classes with boss women, Airbnb encourages travel to rural communities, Doppel changes your mood with a heartbeat r...

Travel : Retail : Finance

Markets

Eating In and Dining Out

As convenience culture continues to dominate, consumers are increasingly searching for dining options that deliver in terms of speed and cost.

Food : Drinks : Hospitality

Big Ideas

TechCrunch Disrupt London 2016

Artificial intelligence, post-referendum anxiety and new takes on social networking were the key talking points at this year’s event, held at The C...

TechCrunch : Brexit : Artificial Intelligence

Markets

Food and Drink Market 2016: Part 2

Why consumers are confused about nutritional guidelines, what will happen with fizzy drinks after the sugar tax and how alternative ingredients are...

Global Market Overview : Soda : Food & Drink Futures 2016

Design Directions

#OptOutside

US outdoors retailer REI has launched #OptOutside, a call to arms against Black Friday.

Big Ideas

NYCxDesign 2015 Review: Part 1

A relative newcomer on the design festival circuit, NYCxDesign brings together the International Contemporary Furniture Fair (ICFF), North Americ...

NYCxDesign : ICFF : DesignJunction

Design Directions

Bikini Berlin

Pop-up is boring, and the time for opening a temporary store for its own sake has long gone. High-profile examples have popped up all over the worl...

Bikini Berlin : Hotel : Experimentation

Daily Signals

A new age dawns: The sun rises on Strange Days

London – LS:N Global presented its biggest and most exciting Trend Briefing to date – Strange Days – to a packed house of delegates from all sector...

LS:N Global : The Future Laboratory : Generation I

Big Ideas

Retail Analysis: High service for high-spending C-class at JK Iguatemi

JK Iguatemi : São Paulo : Mall

Macro Trends

Consumer 2020

In the next decade, brands need to prepare for consumers who are abandoning traditional institutions, seeking comfort in safe spaces and reassert...

Youth : Purpose : Belonging

Communities

Untethered Luxurians

Challenging what it means to be wealthy, this community has chosen a lifestyle that prioritises freedom and self-fulfilment over a settl...

Luxury : Travel : Hospitality

Communities

The Upstreamists

Fuelled by the backlash against clean eating, these food and drink consumers reject fad diets and treat food as nourishment.

Food And Drink : Health : Food And Drink Futures

Communities

Sixth Continent Luxurians

The Sixth Continentals are the restless, borderless luxurians who are reshaping the luxury sector to fit their peripatetic needs in countries and c...

Consumer Behaviour : Lagos : New York

Macro Trends

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...

Society : Retail : Workplace

Macro Trends

The American Middle

The American middle class, once the aspirational ideal, is becoming a myth. Brands must learn to speak to this demographic that have felt left behi...

Culture : Advertising : Retail

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