'branding'

Thought-starter: How Patagonia continues to drive sustainable innovation

Daily Signals

Thought-starter: How Patagonia continues to drive sustainable innovation

Alex Weller, the brand’s marketing director for Europe, explains to deputy foresight editor Kathryn Bishop why civic causes will remain integral to...
Culture : Sustainability : Fashion
How AI is creating the future of fashion

Big Ideas

How AI is creating the future of fashion

Amber Jae Slooten, co-founder and creative director of The Fabricant, on how artificial intelligence can be used creatively within the design proce...
Fashion : Artificial Intelligence : The Fabricant
A porn site wants to sell personalised deepfakes

Daily Signals

A porn site wants to sell personalised deepfakes

Adult entertainment company Naughty America is launching a service that allows customers to insert themselves into porn films.
Digital : Artificial Intelligence : Culture
Refugees can now open a Monzo account

Daily Signals

Refugees can now open a Monzo account

Challenger bank Monzo has launched an initiative to allow immigrants and refugees to set up a bank account.
Finance : Civic Brands : Refugees
The Future Laboratory unveils Certified Wellness

Daily Signals

The Future Laboratory unveils Certified Wellness

London – On 12 July, The Future Laboratory hosted its Health & Wellness Futures Forum at its Spitalfields HQ. The one-day event revealed the rising...
Health : Wellness : The Future Laboratory
A bridal collection for non-binary couples

Daily Signals

A bridal collection for non-binary couples

London – Designer Dilara Findikoglu has entered the bridalwear market with a collection that breaks away from traditional gendered garments.
Fashion : Media : Bridal
Lush develops a sustainable foundation

Daily Signals

Lush develops a sustainable foundation

Global – Organic cosmetics brand Lush has expanded into the make-up aisle with a new range of solid foundations that are available in 40 shades.
Beauty : Sustainability : Product Design
Netflix celebrates the black film community

Daily Signals

Netflix celebrates the black film community

US – Showcasing its commitment to producing original content by black voices, the streaming platform has produced a video featuring 47 black leads ...
Culture : Film : Media
Time travel banking app is ahead of the Curve

Big Ideas

Time travel banking app is ahead of the Curve

US -– The Curve app enables users to switch the account that payments are made from retrospectively.
Finance : Digital : Technology
Workbays Village imagines the future workplace as a 3D animation

Daily Signals

Workbays Village imagines the future workplace as a 3D animation

Switzerland – Inspired by Ronan & Erwan Bouroullec’s customisable office furniture, students of the École Cantonale d’Art de Lausanne (ECAL...
Digital : Design : Workplace
The People’s Bank of China trials a new digital currency

Big Ideas

The People’s Bank of China trials a new digital currency

China – The state-owned bank is testing a prototype cryptocurrency through simulated transactions with domestic commercial banks.
Finance : Cryptocurrency : Digital Currency
Toio teaches children about robotics engineering through play

Daily Signals

Toio teaches children about robotics engineering through play

Japan – Sony has created programmable kinetic cubes that can be fitted with paper shapes to create different characters.
Technology : Product Design : Toys
​Experts predict AI will outperform humans in the near future

Big Ideas

​Experts predict AI will outperform humans in the near future

Global – The findings are part of a study conducted by the Future of Humanity Institute at the University of Oxford.
Digital : Retail : Technology
Artificial Intelligence bots are to confront video game bullies

Big Ideas

Artificial Intelligence bots are to confront video game bullies

Global – Spirit AI has developed virtual entities that confront troublemakers in real time during gameplay.
Digital : Technology : Gaming
New study highlights the negative aspects of fast fashion

Big Ideas

New study highlights the negative aspects of fast fashion

Hamburg – The research, released by Greenpeace, says that we are caught in a ‘global virus of over-consumption’.
Fashion : Retail : Digital
Urban running

Daily Signals

Urban running

Tokyo – The Green Light Run gamified marathon experience has helped runners to navigate the city.
Adidas : Tokyo : Run Stations
Sleep Eats

Micro Trends

Sleep Eats

Sleep is the new frontier in wellness, and brands are developing new foods, drinks and supplements that calm the mind, aid sleep and restore c...
Functional Foods : Sleep : Wellness
Way with words

Daily Signals

Way with words

Global – Sideways Dictionary uses humorous analogies to explain technical online jargon.
Google : The Washington Post : Technology
Retail Week Live 2017: Review

Big Ideas

Retail Week Live 2017: Review

The Fourth Industrial Revolution, Chinese consumer mindsets and the most effective retail models were key topics at this year’s Retail Week Live.
Retail : Artificial Intelligence : China
Airborne brew

Big Ideas

Airborne brew

Hong Kong – Cathay Pacific has developed a bottled beer that is designed to be drunk at 35,000ft.
Cathay Pacific : Beer : Travel
Millennial money

Daily Signals

Millennial money

Canada – Investment management platform Wealthsimple’s new advert shows Millennials how easy it is to start investing.
Wealthsimple : Mad World : Millennials
Trainer tours

Daily Signals

Trainer tours

US – Foot Locker has launched an audio guide that augments the in-store shopping experience.
Foot Locker : Nike : Adidas
Anita Schjøll Brede: Iris AI

Viewpoints

Anita Schjøll Brede: Iris AI

How artificial intelligence can revolutionise brands’ R&D pipelines.
Artificial Intelligence : Iris AI : Automation
Made in China

Micro Trends

Made in China

In the era of third-stage globalisation, the children of Chinese migrants across the world are beginning to re-assess their transnational identity.
​Third Culture Kids : Made In China : Mindset
Power dressing

Daily Signals

Power dressing

US – Nike has unveiled its self-lacing HyperAdapt 1.0 trainer, which brings together digital, electrical and mechanical engineering research.
Nike : The Optimised Self : Hyperadapt 1.0
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