LS:N Global

News

The CFDA launches a Web3 education programme

The Council of Fashion Designers of America (CFDA) is investing in emerging technologies by launching a Web3 education programme to help its member...

Fashion : Web3 : Metaverse

News

Radiohead’s eerie audio-visual virtual world

Kid A Mnesia is Radiohead’s new virtual exhibition and digital world produced in collaboration with Epic Games.

Media & Entertainment : Technology : Digital Exhibition

Micro Trends

Auto Entertainment

The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...

Mobility : Entertainment : Technology

Viewpoints

Welcome to the post-social era

With the advent of Web 3.0, scrolling through major social media platforms will be usurped by small-scale decentralised social networks where priva...

Social Media : Web 0.3 : Influencers

News

SK-II invites shoppers into a branded virtual city

The prestige skincare company has created a Tokyo-inspired digital city filled with branded experiences.

Retail : Digital City : Metaverse

News

The Big Idea: Next-gen Dating

Gen Z’s approach to relationships is changing, with users increasingly interested in exploring new app formats that go beyond endless swiping to fi...

Youth : Media & Entertainment : Society

Design Directions

Pliable Playscapes

Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...

Youth : Branding : Media

Micro Trends

Betterverse Bites

Restaurants and chefs are leaning into Betterverse values, using virtual realms as positive places to provide access to and education about food.

Food And Drink : Metaverse : Betterverse

News

Walmart engages Gen Z with immersive dorm shopping experience

Walmart has launched a new back-to-school shopping experience designed to captivate the Gen Z market.

Retail : Youth : Technology

News

Crate & Barrel is bringing the in-store shopping experience to customers at home

Furniture and home décor retailer Crate & Barrel has created an immersive digital version of its new flagship New York store.

Retail : Technology : Crate & Barrel

Big Ideas

Cannes Lions 2023: AI Mania and the Meh-taverse

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...

Media : Advertising : Technology

Big Ideas

Future Forecast 2023: Media & Technology

From the Betterverse to the dawn of the AI revolution, we select five key directions for 2023 in the media and technology sector.

Technology : Media & Entertainment : Youth

Macro Trends

Hyperphysical Stores

In a post-Covid landscape, changing consumer needs are driving retailers to rethink bricks-and-mortar stores to be more engaging, sensorial and mem...

Retail : Bricks-and-mortar : Stores

Macro Trends

EQ-Commerce

Innovative retailers are using technology to create intelligent, empathic commerce journeys – where every touchpoint is a learning opportunity, and...

Retail : Technology : Media And Technology

Micro Trends

Future Forecast 2025: Pop Culture & Media

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences enga...

Pop Culture & Media : Immersive Experience : Creator Economy

Design Directions

Synthesised Beauty

The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to re-imagine wha...

Beauty : Biotechnology : Digital

Big Ideas

Innovation Debrief 2021

In our new Innovation Debrief report, you will discover 50 trail-blazing brands that have lit up 2021 with their innovative thinking.

Society : Design : Innovation

Markets

Affirmative Avatars Market

As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that reflects the...

Gaming : Avatars : Web3

Macro Trends

The Zalpha Reckoning

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...

Youth : Media : Technology

News

Bakeup creates collectible make-up for the multiverse

Bringing make-up to the metaverse, Bakeup is a digital beauty company specialising in looks that can be worn, collected, traded and sold virtually.

Beauty : Media & Entertainment : Technology

Markets

Meta-phygital Retail Market

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...

Web3 : Metaverse : Retail

News

Zoom to enhance video-calling experience with Apple Vision Pro

Zoom launched a new app on 2 February 2024 that is better suited to Apple’s new headset, Vision Pro, and allows users to represent themselves as di...

Technology : Pop-culture & Media : Workplace

Viewpoints

Decentralised tech is driving LATAM’s socio-economic future

Bernardo Mendes, chief gaming officer at Druid Creative, discusses how gaming, the metaverse and Web3 will help Latin American citizens’ global pro...

Gaming : Web3 : Latin America

News

A deodorant brand hosts a marathon in the Betterverse

With inequalities becoming increasingly apparent in virtual worlds, the deodorant brand is partnering with gaming platform Decentraland to host a m...

Health And Wellness : Media And Entertainment : Technology

News

Snoop Dogg’s new music video surfaces in The Sandbox

Tuning in to the rising popularity of metaverse platforms, rapper Snoop Dogg is releasing a virtual music video within gaming platform The Sandbox.

Media : Technology : Sandbox

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