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'metaverse'
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Design Directions
Pliable Playscapes
Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...
Youth
:
Branding
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Media
Micro Trends
Betterverse Bites
Restaurants and chefs are leaning into Betterverse values, using virtual realms as positive places to provide access to and education about food.
Food And Drink
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Metaverse
:
Betterverse
Big Ideas
Web Summit 2021: The Future of Tech is Post-Purpose
We’ve just lived through our most online period in history. Here’s what Web Summit predicts will come next, from brand obsession to metaverse scept...
Technology
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Media
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Digital
Daily Signals
Walmart engages Gen Z with immersive dorm shopping experience
Walmart has launched a new back-to-school shopping experience designed to captivate the Gen Z market.
Retail
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Youth
:
Technology
Daily Signals
Crate & Barrel is bringing the in-store shopping experience to customers at home
Furniture and home décor retailer Crate & Barrel has created an immersive digital version of its new flagship New York store.
Retail
:
Technology
:
Crate & Barrel
Big Ideas
Cannes Lions 2023: AI Mania and the Meh-taverse
The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...
Media
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Advertising
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Technology
Big Ideas
Future Forecast 2023: Media & Technology
From the Betterverse to the dawn of the AI revolution, we select five key directions for 2023 in the media and technology sector.
Technology
:
Media & Entertainment
:
Youth
Daily Signals
Stat: Dune report evaluates the profitability of fashion NFTs
As a flood of fashion brands jumped on the non-fungible token (NFT) bandwagon in 2022, blockchain analytics platform Dune investigated how well the...
Stat
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Stats
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Statistic
Daily Signals
The Space: Gucci opens its virtual doors in Roblox
In 2021, fashion brands started to carve out their space in the metaverse. We spotlighted Gucci back in May, when the luxury house opened its virtu...
Metaverse
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Luxury
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Fashion
Daily Signals
The Trend: The Zalpha Reckoning
Our final macrotrend of 2021 offered a glimpse of an entirely new demographic, the Zalphas, who exist at the intersection of Generations Z and Alpha.
Youth
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Technology
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Sustainability
Micro Trends
Auto Entertainment
The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...
Mobility
:
Entertainment
:
Technology
Viewpoints
Welcome to the post-social era
With the advent of Web 3.0, scrolling through major social media platforms will be usurped by small-scale decentralised social networks where priva...
Social Media
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Web 0.3
:
Influencers
Design Directions
Synthesised Beauty
The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to re-imagine wha...
Beauty
:
Biotechnology
:
Digital
Big Ideas
Innovation Debrief 2021
In our new Innovation Debrief report, you will discover 50 trail-blazing brands that have lit up 2021 with their innovative thinking.
Society
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Design
:
Innovation
Markets
Affirmative Avatars Market
As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that reflects the...
Gaming
:
Avatars
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Web3
Macro Trends
Hyperphysical Stores
In a post-Covid landscape, changing consumer needs are driving retailers to rethink bricks-and-mortar stores to be more engaging, sensorial and mem...
Retail
:
Bricks-and-mortar
:
Stores
Macro Trends
EQ-Commerce
Innovative retailers are using technology to create intelligent, empathic commerce journeys – where every touchpoint is a learning opportunity, and...
Retail
:
Technology
:
Media And Technology
Macro Trends
The Zalpha Reckoning
A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...
Youth
:
Media
:
Technology
Micro Trends
Future Forecast 2025: Pop Culture & Media
From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences enga...
Pop Culture & Media
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Immersive Experience
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Creator Economy
Daily Signals
Bakeup creates collectible make-up for the multiverse
Bringing make-up to the metaverse, Bakeup is a digital beauty company specialising in looks that can be worn, collected, traded and sold virtually.
Beauty
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Media & Entertainment
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Technology
Markets
Meta-phygital Retail Market
By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...
Web3
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Metaverse
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Retail
Daily Signals
Zoom to enhance video-calling experience with Apple Vision Pro
Zoom launched a new app on 2 February 2024 that is better suited to Apple’s new headset, Vision Pro, and allows users to represent themselves as di...
Technology
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Pop-culture & Media
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Workplace
Viewpoints
Decentralised tech is driving LATAM’s socio-economic future
Bernardo Mendes, chief gaming officer at Druid Creative, discusses how gaming, the metaverse and Web3 will help Latin American citizens’ global pro...
Gaming
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Web3
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Latin America
Daily Signals
A deodorant brand hosts a marathon in the Betterverse
With inequalities becoming increasingly apparent in virtual worlds, the deodorant brand is partnering with gaming platform Decentraland to host a m...
Health And Wellness
:
Media And Entertainment
:
Technology
Daily Signals
Snoop Dogg’s new music video surfaces in The Sandbox
Tuning in to the rising popularity of metaverse platforms, rapper Snoop Dogg is releasing a virtual music video within gaming platform The Sandbox.
Media
:
Technology
:
Sandbox
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