'Branding'

Futures 100 Innovators: April

Futures 100

Futures 100 Innovators: April

The fourth instalment of our Futures 100 Innovators spotlights people designing hotel ambience, making alcohol healthier and uplifting Caribbean cr...
Futures100 Innovators : F100 : Beauty
Nature Stakeholders

Micro Trends

Nature Stakeholders

As companies face growing criticism for climate inaction, some organisations are paving the way forward by electing nature as a legal stakeholder.
Sustainability : Nature : Faith In Nature
Pandemic Pop-ups

Micro Trends

Pandemic Pop-ups

Agile, adaptable and short-term shop concepts are emerging as mass store closures force landlords and retailers to rethink the role of the pop-up.
Retail : Pop-ups : Bricks-and-mortar
Covid-19 is inspiring China’s green future cities

Viewpoints

Covid-19 is inspiring China’s green future cities

Architect Vicente Guallart discusses his vision for Xiong’an, a nascent ecological Chinese city set to offer a new standard for urban living in th...
Future Cities : Architecture : China
Co-mmunity Spaces

Micro Trends

Co-mmunity Spaces

New hospitality spaces are drawing inspiration from co-working and members’ clubs with hybrid offerings that mix work, play and rest under one roof.
Workplace : Society : Hospitality
Social Media Music

Micro Trends

Social Media Music

While streaming services have expanded our musical libraries, a new generation of artists are creating records with our digital habits in mind.
Youth : Entertainment : Digital
The brands driving a circular approach to fashion

Big Ideas

The brands driving a circular approach to fashion

With fashion industry waste set to reach 148m tons annually by 2030, brands are innovating with commercial programmes that drive a circular economy...
Fashion : Sustainability : Circular Economy
The razor redesigned for Millennials, vitamins tailored to your DNA

Daily Signals

The razor redesigned for Millennials, vitamins tailored to your DNA

Nutrigene uses personal genome data to foster good gut health, Morrama creates a razor for Millennials, OOF magazine inspires new conversation on f...
Wellness : Beauty : Artifical Intelligence
MTV’s emotional visual identity and Nike feminises its classic styles

Daily Signals

MTV’s emotional visual identity and Nike feminises its classic styles

Study confirms adulting now happens later in life, Amazon Go opens to the public, technology companies hold the highest consumer trust.
Retail : Media : Finance
The Financial Times puts readers in the driving seat and other stories

Daily Signals

The Financial Times puts readers in the driving seat and other stories

In today’s daily digest: Sonos focuses on music’s emotional power, why genetic modification can be a good thing, the future of manufacturing and ot...
Mobility : Advertising : Food & Drink
American Apparel is relaunched with price segmentation and other stories

Daily Signals

American Apparel is relaunched with price segmentation and other stories

In today’s daily digest: Lush adopts Bitcoin, Mazda revolutionises the petrol engine, how airlines are engaging Millennials and other top stories.
Retail : FinTech : VR
2015 Geneva Motor Show Review

Big Ideas

2015 Geneva Motor Show Review

Although not the largest auto show, the 2015 Geneva Motor Show is arguably the world’s most diverse and influential, playing host to car-makers f...
Geneva Motorshow : Bentley : BMW
Luxe Pack Monaco 2014: Overview

Big Ideas

Luxe Pack Monaco 2014: Overview

In its 27th year, premier luxury packaging show Luxe Pack featured more than 400 exhibitors from over 30 companies presenting the latest ideas an...
Luxe Pack : Luxe Pack Monaco : Beauty Packaging
Lucy McRae: Body Architect

Design Directions

Lucy McRae: Body Architect

Combining elements of biotechnology, beauty, life sciences and innovation, McRae crafts speculative narratives that imagine the future of our bod...
Beauty Futures : Biotech : Aesop
Cannes Lions 2014 Show Report Part 1

Big Ideas

Cannes Lions 2014 Show Report Part 1

Cannes – At the 61st annual gathering of the advertising world on the Côte d'Azur, one thing was clear: from native ads to programmatic buying, the...
Cannes Lions : Cannes Lions International Festival Of Creativity : Advertising
Decoded Fashion: Part 2

Big Ideas

Decoded Fashion: Part 2

London – Personalisation and shoppable video content were the highlight creative digital strategies discussed at the Decoded Fashion event, he...
Google : Video : Personalisation
Foresight Friday: Simar Deol, foresight analyst

Daily Signals

Foresight Friday: Simar Deol, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Simar D...
Society : Pop Culture & Media : Technology
Consumer Cellular targets the over-55s in new campaign

Daily Signals

Consumer Cellular targets the over-55s in new campaign

Mobile network operator company Consumer Cellular has launched a new campaign that spotlights an age group that is mostly forgotten by other brands...
Advanced Audiences : Advertising : Ads
Depop brings secondhand fashion in-game

Daily Signals

Depop brings secondhand fashion in-game

The community-powered fashion marketplace, is collaborating with computer game The Sims to bring seller-designed virtual clothing to its gaming world.
Fashion : Sustainability : Retail
This peanut butter protects Canadians with nut allergies

Daily Signals

This peanut butter protects Canadians with nut allergies

Responding to the high-cost barriers of peanut allergy medication, the brand is launching a fund to help offset the cost of life-saving epinephrine...
Food & Drink : Society : Health & Wellness
Social media mood scents targeting Gen Z

Daily Signals

Social media mood scents targeting Gen Z

Tapping into the interests of Generation Z, the social media personality has launched a line of fragrances to evoke different moods.
Beauty : Media & Entertainment : Health & Wellness
Jeep’s far-flung office for wandering workers

Daily Signals

Jeep’s far-flung office for wandering workers

Car brand Jeep is encouraging Australians to experience remote working in an off-grid, purpose-built home office.
Mobility : Travel & Hospitality : Workplace
Product design is failing its problem-solving purpose

Viewpoints

Product design is failing its problem-solving purpose

In the era of circular economy enthusiasts, designers should stop rehashing existing products and begin designing true era-appropriate goods.
Design : Sustainability : Technology
eSports players need better health protection

Viewpoints

eSports players need better health protection

While the negative stigma around gaming is gradually fading, eSports is still some way from becoming a recognised competitive activity.
ESports : Gaming : Health
Could fare-free public transport reduce cities’ pollution?

Viewpoints

Could fare-free public transport reduce cities’ pollution?

To combat toxic air, local and national governments are exploring ways to encourage citizens to leave their cars at home.
Pollution : Smog LIfe : Cities
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