'branding'

Stat: US over-50s post majority of political tweets

News

Stat: US over-50s post majority of political tweets

Older Twitter users in the US contribute the vast majority of political posts to the platform.
Society : Media & Entertainment : Technology
Stat: Luxury consumers prioritise conscious shopping

News

Stat: Luxury consumers prioritise conscious shopping

Consumer demand for conscious luxury products is growing, with some countries placing higher priority on sustainability than others.
Stat : Stats : Statistic
Herbal gummies that deliver a taste of TCM

News

Herbal gummies that deliver a taste of TCM

Wellness brand LF Herbify is aiming to bring traditional Chinese medicine (TCM) to a modern audience.
Wellness : Food & Drink : Society
SuperRare’s gallery demystifies NFT art

News

SuperRare’s gallery demystifies NFT art

Validating the growing influence and community that surrounds digital art, NFT marketplace SuperRare is hosting a three-month phygital gallery in N...
Art : NFTs : Retail
Stat: Women continue to ditch their make-up routines

News

Stat: Women continue to ditch their make-up routines

While early pandemic lockdowns prompted many women to ditch their make-up habits, recent global research by Kantar reveals that this shift has cont...
Beauty : Retail : Society
Stat: Inter-Covid travellers are making last-minute bookings

News

Stat: Inter-Covid travellers are making last-minute bookings

While travel bookings have filled many tourists with heightened anxieties amid Covid-19, research by Captify and Lastminute.com has found that peop...
Stat : Stats : Statistic
Off-White launches a gender-neutral beauty toolkit

News

Off-White launches a gender-neutral beauty toolkit

Luxury streetwear brand Off-White is entering the beauty sector with the gender-neutral line Paperwork, which positions cosmetics products as tools...
Beauty : Cosmetics : Wellness
Capital B revives Black community reportage

News

Capital B revives Black community reportage

Non-profit news organisation Capital B is addressing the loss of heritage Black newspapers with a graphic identity that gives the organisation a fe...
Media & Entertainment : Society : Travel & Hospitality
Stat: Pet ownership soars in China

News

Stat: Pet ownership soars in China

Perceptions about domestic animals are changing rapidly in China. According to iResearch, from 2015 to 2020, the pet economy quadrupled in size, re...
Stat : Statistic : Stats
Stat: Body positivity is developing the shapewear market

News

Stat: Body positivity is developing the shapewear market

The Millennial popularity of body positive shapewear brands such as Skims, Heist and Spanx is pointing to longer-term growth for the market.
Beauty : Fashion : Shapewear
 Ensō targets life-long hair wellness

News

Ensō targets life-long hair wellness

Haircare brand Vegamour is expanding beyond its primary offering of hair loss products with new line Ensō, devoted to hair wellness and preventativ...
Beauty : Health And Wellness : Hair Wellness
Yellow Trip Road is an XR mental health experience

News

Yellow Trip Road is an XR mental health experience

The free-to-access platform aims to provoke and promote conversations about mental wellbeing through the mediums of music, fashion design, NFTs and...
Health & Wellness : Retail : Fashion
A degrowth manifesto for food over-consumption

News

A degrowth manifesto for food over-consumption

Reframing the notion of scarcity as a remedy for over-consumption, The Beauty of Scarcity manifesto proposes a new retail model that celebrates fru...
Food & Drink : Society : Design
Post Service offers supportive space for bereavement

News

Post Service offers supportive space for bereavement

The carefully calibrated clinic, designed by Danish studio Tableau, uses furniture, lighting and colour theory to help foster a sense of community ...
Health & Wellness : Design : Architecture
Stat: Indian youth focus on wealth over relationships

News

Stat: Indian youth focus on wealth over relationships

In India, Generation Z are shifting their lifestyle priorities to focus on earning a lot of cash.
Youth : Finance : Health & Wellness
Elude app simplifies next-gen travel discovery

News

Elude app simplifies next-gen travel discovery

With traditional methods of booking travel experiences proving largely inefficient, travel app Elude is disrupting the sector with its budget-first...
Travel & Hospitality : Technology : Media & Entertainment
AthletaWell is a digital safe space for women’s wellbeing

News

AthletaWell is a digital safe space for women’s wellbeing

Responding to the need for safe and communal spaces for women, activewear brand Athleta is introducing an immersive digital platform centred around...
Health And Wellness : Fitness : Womens Wellness
Crypto-cliques

Micro Trends

Crypto-cliques

Amid a big tech backlash, cyber-savvy consumers are gathering in decentralised social spaces that use blockchain to unlock elite communities.
Media : Technology : Social Media
Sweden opens a country-wide open-air bar

News

Sweden opens a country-wide open-air bar

Visit Sweden has launched an experiential campaign called The Drinkable Country, as part of a post-Covid tourism push. Putting a spotlight on some ...
Food & Drink : Travel & Hospitality : Experiential
Bumble café entices daters with IRL meets

News

Bumble café entices daters with IRL meets

After a period dating centred on virtual meetings, relationship app Bumble is facilitating in-person connections through the opening of an all-day ...
Food & Drink : Society : Travel & Hospitality
Templ is a store for contemplative shopping

News

Templ is a store for contemplative shopping

Concept store Templ is imbuing a sense of belonging in its reflective environment, tuning into the interests of Indonesian Gen Z.
Retail : Fashion : Society
A vegan cookbook with a plantable cover

News

A vegan cookbook with a plantable cover

With more consumers adopting self-sufficient mindsets, Merchant Gourmet has launched a vegan cookbook with a seeded cover that grows into herbs.
Food : Drink : Design
This supermarket sells creativity as a daily essential

News

This supermarket sells creativity as a daily essential

The Design Museum has opened an artist-led supermarket to address the importance of creativity, while mitigating the impact of Covid-19 restrictions.
Food : Design : Museums
The world’s first NFT house promises immersive living

News

The world’s first NFT house promises immersive living

The Mars House is a virtual home offering a sense of calm and escapism within the metaverse.
Technology : NFT : Digital
A fitness campaign celebrating phygital communities

News

A fitness campaign celebrating phygital communities

Sports retailer Intersport is tapping into the phygital aspect of fitness in its new running and training films, in response to the need for sports...
Health : Wellness : Technology
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