'branding'

The Mobility Movement

Micro Trends

The Mobility Movement

As LS:N Global witnesses the greatest re-invention of the personal mobility market since the horse gave way to the car, we are now seeing the first...
Mobility : Personal : Cars
E-reader market to nearly double in next three years

Big Ideas

E-reader market to nearly double in next three years

E-reader market to nearly double in next three years
Apple : IPad : E-books
Road trip: Car campaign takes drivers on the journey of a lifetime

Daily Signals

Road trip: Car campaign takes drivers on the journey of a lifetime

Road trip: Car campaign takes drivers on the journey of a lifetime
Hubrid : Competition : Crowdsourcing
A wee dram?: Distillery showcases traditional whisky

Daily Signals

A wee dram?: Distillery showcases traditional whisky

A wee dram?: Distillery showcases traditional whisky
Heritage : Case : Balvenie
Much-knitted: Mum turns old into new

Daily Signals

Much-knitted: Mum turns old into new

Much-knitted: Mum turns old into new
The New Sobriety : Fashion : Knitwear
Hangin’ loose: Homewares store features interactive installation

Daily Signals

Hangin’ loose: Homewares store features interactive installation

Hangin’ loose: Homewares store features interactive installation
Stockholm : H&M : Wardrobes
I like hike: Outdoor clothing brand launches heritage collection

Daily Signals

I like hike: Outdoor clothing brand launches heritage collection

I like hike: Outdoor clothing brand launches heritage collection
Sunderland : Berghaus : Rock Star
Ale and arty: New beer bottle design goes retro

Daily Signals

Ale and arty: New beer bottle design goes retro

Ale and arty: New beer bottle design goes retro
Beer : Packaging : Northern United Brewing Company
This old thing: Cosmetic brand makes new out of old

Daily Signals

This old thing: Cosmetic brand makes new out of old

This old thing: Cosmetic brand makes new out of old
Malin+Goetz : Cosmetics : Store Interior
Go fish: Nobu defies recession, opens in Moscow

Daily Signals

Go fish: Nobu defies recession, opens in Moscow

Go fish: Nobu defies recession, opens in Moscow
Recession Defying : Local : Nobu
Back-to-School Alphas

Behaviours

Back-to-School Alphas

Gen Alpha are earning ‘aura points’ at the start of the school season thanks to skincare smoothies, smellmaxxing, hiring glam squads and sanitising...
Youth : Culture : Gen Alpha
Women Futures: Australia

Behaviours

Women Futures: Australia

What is changing – and not changing – for women and girls in Australia? While younger generations are looking to new role models, others are still ...
Finance : Health & Wellness : Society
The Rise of the C-Store

Micro Trends

The Rise of the C-Store

Brands are re-appraising the convenience store sector, viewing this once low-key retail channel as a valuable, authentic backdrop for launches, bra...
Retail : Food & Drink : Fashion
Automotive Accommodation

Micro Trends

Automotive Accommodation

With global car sales in decline, premium automotive brands are entering the property market, using car-branded condos to diversify their product o...
Mobility : Travel & Hospitality : Luxury
Crafted Locale

Design Directions

Crafted Locale

A chameleonic approach to materials and design details is being taken in retail design. Providing a considered alternative to hyper-real mall space...
Chameleon Brands : Symbiotic : Local
Redemptive Diets

Macro Trends

Redemptive Diets

Brands and consumers are uniting to build future-fit food systems that support changing social values, protect precious resources and secure supply...
Food : Drink : Society
Awakening Tech

Macro Trends

Awakening Tech

Our digital and offline worlds are converging. We have become bedfellows with robots, we take advice from gadgets, we ask mega-systems ...
Sensor Technology : Data Surge : Internet Of Things
The Dawn of the Mega-systems

Macro Trends

The Dawn of the Mega-systems

Apple, Amazon, Alibaba, Google, Facebook and Weibo are no longer simply trading platforms. They are the mega-systems of tomorrow, within which most...
Apple : Amazon : Google
Luxury Recrafted

Macro Trends

Luxury Recrafted

The consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through excess, but by acting as a guardian of craft...
Luxury : Society : Fashion
Dads 2.0

Communities

Dads 2.0

Until now, the stereotypical modern dad had been defined as someone who helps out at bedtime, changes the occasional nappy and even does the school...
Fatherhood : Joel Higgs : Oskar Skatt
Turbulent Teens

Macro Trends

Turbulent Teens

The more prosaic say ‘2010s’, but we’re calling the next decade the Turbulent Teens. As the climate changes, power shifts, populations increase and...
Turbulence : Teenager : Geo-political
China’s New Fitness Boom is More Than a Trend

Viewpoints

China’s New Fitness Boom is More Than a Trend

Fitness in China is no longer just for gym-goers or athletes. Visual anthropologist Enke Huang argues that it has become a lasting cultural shift f...
Health And Wellness : Identity : China
Intrusive thoughts and garbage-throwing

Daily Signals

Intrusive thoughts and garbage-throwing

Milan Fashion Week, from 20–26 February 2024, started with a bang with Diesel, which invited guests to a Zoom call where hundreds of fans from all ...
Luxury : Fashion : Design
Mastercard’s tactile update improves card accessibility

Daily Signals

Mastercard’s tactile update improves card accessibility

In a bid to expand its inclusivity efforts, the financial services company is introducing an accessible card standard to support blind and partiall...
Design : Health & Wellness : Finance
Why internal culture is crucial for business success

Viewpoints

Why internal culture is crucial for business success

Businesses are swapping productivity and peak performance for a culture of connection, belonging and resilience as key metrics of their success.
Workplace : Society : Evolving Demographics
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