'branding'

Fragrance

Markets

Fragrance

The global market for fragrances is set to grow, boosted by organic ingredients and a revival of Middle Eastern scents in the West.
Global Intelligence Alliance : Avon : Bulgari
Awakening Tech

Trend Tracker

Awakening Tech

Identified by LS:N Global in 2014, the Awakening Tech macrotrend explored how consumers are negotiating their identities in a digital world and h...
Sensor Technologies : Affective Computing : Living Architecture
Indonesia market

Markets

Indonesia market

With their incomes rising, Indonesia’s emerging affluents are online and spending more – even bottom-of-pyramid consumers, who will spend $400bn (€...
Indonesia : Jakarta : Jakarta Globe
Design Miami/ 2013 Overview Part 2

Big Ideas

Design Miami/ 2013 Overview Part 2

The LS:N Global team scoured the convention centre, the streets of Miami’s South Beach, the Design District, Wynwood and beyond to bring you a uniq...
Herzog & De Meuron : Perez Art Museum : Mangue Groove
Geneva motor show

Big Ideas

Geneva motor show

2010’s Geneva Motor Show revealed a global auto industry more optimistic in outlook than at any exhibition since the Paris Motor Show in autumn 200...
Hybrid : Lightweight : Aerodynamic
Body Temples

Macro Trends

Body Temples

Bodies are back. You can’t buy the new status symbol at a store, you’ll have to sweat for it. Today’s model of fitness is no longer an unattainable...
MGM Grand Hotel : CrossFit : Zumba
Timbaland and Myndstream redefine wellness through sound

News

Timbaland and Myndstream redefine wellness through sound

American record producer and rapper Timbaland has collaborated with spa soundscape production company Myndstream to launch Yellow, an album merging...
Pop-culture & Media : Technology : Health & Wellness
Stat: Local strolling beats social scrolling for Gen Z and Millennials

News

Stat: Local strolling beats social scrolling for Gen Z and Millennials

A new American Express Shop Small Impact Study reveals that younger consumers are rediscovering businesses not through social media, but by simply ...
People : Generations : Brands
The Future Laboratory and Bacardi investigate cocktail culture in 2025

News

The Future Laboratory and Bacardi investigate cocktail culture in 2025

Bacardi, in collaboration with The Future Laboratory, has released its cocktail trend report for 2025, forecasting a transformative year for the sp...
Drink : Spirits : Food
Australia’s proposed social media ban for under-16s sparks debate

News

Australia’s proposed social media ban for under-16s sparks debate

Australia is moving toward landmark legislation that would ban children under 16 from social media, in an attempt to protect young users from onlin...
Youth : Pop-culture & Media : Health & Wellness
Padrone’s AI-powered Primera ring reinvents the mouse

News

Padrone’s AI-powered Primera ring reinvents the mouse

Swiss tech start-up Padrone has launched a Kickstarter for Primera, a wearable ring mouse that turns any flat surface into a touchpad.
Technology : Artificial Intelligence : Design
Asics SportStyle introduces Neocurve sneaker made from deadstock materials

News

Asics SportStyle introduces Neocurve sneaker made from deadstock materials

Asics SportStyle has launched the Neocurve sneaker, a forward-thinking footwear design made from recycled, reclaimed and deadstock materials.
Fashion : Sports & Leisure : Sustainability
Stat: The influencer industry could double in value by 2027

News

Stat: The influencer industry could double in value by 2027

According to Forbes’s most recent research on the top creators in 2024, the influencer industry is booming.
Society : Workplace : Finance
Self-driving golf trolley iXi offers a high-tech caddie experience

News

Self-driving golf trolley iXi offers a high-tech caddie experience

Belgium’s Futurewave, in partnership with software company Botronics, has introduced iXi, an innovative self-driving golf trolley that redefines co...
Sport : Leisure : Technology
Stat: Gen Z and Millennials drive demand for dumb technology

News

Stat: Gen Z and Millennials drive demand for dumb technology

A new Morning Consult survey has revealed that 28% of Gen Z adults and 26% of Millennials are interested in ‘dumb phones’ – basic devices without a...
Youth : Technology : Society
Stat: Gaming for self-expression is fuelling growth in gaming

News

Stat: Gaming for self-expression is fuelling growth in gaming

According to online fan community Fandom’s Inside Gaming 2024 report, almost half (46%) of gamers list creation, imagination and self-expression as...
Gaming : Identities : Technology
Stat: Flirtini survey reveals astrology’s influence on dating

News

Stat: Flirtini survey reveals astrology’s influence on dating

US dating app Flirtini’s latest survey of 2,000 of its adult users reveals the influence of astrology on modern-day dating.
Youth : Health & Wellness : Society
Stat: Gen Z women in the US are increasingly identifying as LGBTQ+

News

Stat: Gen Z women in the US are increasingly identifying as LGBTQ+

The percentage of lesbian, gay, bisexual, transgender and queer (LGBTQ+) adults in the US has reached a record high, according to a Gallup survey o...
Youth : Identity : Society
L'Oréal and Prada expand partnership with Miu Miu Beauty launch in 2025

News

L'Oréal and Prada expand partnership with Miu Miu Beauty launch in 2025

During its 2023 annual results conference, L'Oréal announced a groundbreaking move in the luxury beauty sector.
Beauty : Luxury : Fashion
Stat: British Gen Z workers treat employers like bad dates

News

Stat: British Gen Z workers treat employers like bad dates

Job ghosting, a trend previously associated with dating, has now infiltrated the professional realm, with Gen Z job-seekers treating potential empl...
Workplace : Youth : Society
Equinox taps into wellness experts for health advisory board

News

Equinox taps into wellness experts for health advisory board

Luxury fitness club Equinox has established a health advisory board comprising wellness experts, medical professionals, academics and industry lead...
Luxury : Health & Wellness : Society
The Trend: EQ-Commerce

News

The Trend: EQ-Commerce

Back in April we published our retail sector macrotrend, EQ-Commerce, exploring how the industry is adapting to a post-Covid world by navigating mo...
Retail : Technology : Society
Global Citizen and Kendrick Lamar bring major concerts to Africa

News

Global Citizen and Kendrick Lamar bring major concerts to Africa

A new initiative is aiming to establish an international touring circuit across Africa. Move Afrika: A Global Citizen Experience will launch with a...
Pop Culture & Media : Technology : Travel & Hospitality
DS & Durga develops tennis-scented fragrance

News

DS & Durga develops tennis-scented fragrance

Tapping into the ever-growing racquet culture, fragrance brand DS & Durga has introduced a new scent taking inspiration from the tennis courts.
Beauty : Sports : Leisure
The Future Laboratory unveils Global Drivers 2030

News

The Future Laboratory unveils Global Drivers 2030

The Future Laboratory has released a 2024 refresh of its global drivers, a core part of its methodology.
Technology : Society : Sustainability
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