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Big Ideas
Watch and learn
UK – The BBC has launched iPlayer Kids, a new app available to download on tablets and smartphones.
BBC
:
Gen Viz
:
iPlayer Kids
Big Ideas
Fit for check-in
New York – Westin Hotels & Resorts’ new brand image is designed to connect with the wellbeing market.
Hotels
:
New York
:
Fitness
Big Ideas
Bargain bottle
US – Wine e-retailer Winecrasher only reveals the name and label on its products after a sale has been made, allowing discounts.
Winecrasher
:
Online Retail
:
Wine
News
Would you like the future with that?
Sweden – The Happy Meal box gets 21st-century makeover as McDonald's looks to keep the brand relevant to digital-first Generation I.
McDonald's
:
Happy Goggles
:
Virtual Reality
News
Empathy in the machine
Australia – Ad agency Grey challenged bicycle-makers to create a vehicle that communicated the symptoms of multiple sclerosis (MS).
Grey Australia
:
MS Melbourne Cycle
:
This Bike Has MS
News
LDF Network Evening 2015: Thomas Eberwein
London – Brands have to be more willing to have fun with their history, says Thomas Eberwein, founder and director of creative agency Thomas Traum.
Thomas Eberwein
:
Kenzo
:
Heritage
News
LDF 2015: Designer food
London – Eataipei is an immersive food experience that will lead the visitor on a sensory tour of the World Design Capital 2016.
Eataipei
:
World Design Capital 2016
:
Pili Wu
News
Fusion tea
Berlin – Speciality tea brand Paper & Tea has released a kit that enables consumers to infuse vodka with tea leaves.
Paper & Tea
:
Vodka Tea Infusion
:
Our/Vodka
Big Ideas
BBC begins crowdsourced feedback to guide productions before they are broadcast
London – A new platform from the BBC enables viewers to become involved in television programming at the development stage.
BBC
:
Taster
:
Transmedia Futures
Big Ideas
Fashion magazines release special editions for Chinese tourists
Fashion titles such as Vogue, Harper’s Bazaar and Condé Nast Traveller have released special editions of their magazines specifically for Chin...
Chinese Tourists
:
Luxury
:
Magazines
Big Ideas
Apple’s venture into e-banking could change mobile payments
US – Apple has collaborated with financial firm JPMorgan Chase to launch Apple Pay, the technology brand’s first venture into NFC mobile payments.
Apple
:
NFC Payment
:
Mobile Payments
Viewpoints
Chris Morton: Integrated editorial commerce
Co-founder of Lyst. Chris Morton talks about the power of editorial e-commerce.
Lyst
:
New York
:
Online Shopping
Big Ideas
Interest in provenance keeps brands on track
Interest in provenance keeps brands on track
Craftsmanship
:
Authenticity
:
Heritage
Big Ideas
Nokia connects with its social conscience
Nokia connects with its social conscience
Nokia
:
Change Connections
:
Collaborations
Big Ideas
Travel & Hospitalitylers trust online reviews from strangers rather than experts
Travel & Hospitalitylers trust online reviews from strangers rather than experts
Online Reviews
:
Total Media
:
Social Travel
News
Metro lounge: Installation ad makes commuters comfortable
Metro lounge: Installation ad makes commuters comfortable
Furniture
:
Paris
:
Homeware
Big Ideas
It ain't where you're at, if you're Hispanic American
It ain’t where you’re at, if you’re Hispanic American
Spanish
:
South America
:
Minority
Big Ideas
Consumers increasingly switching to online video
Consumers increasingly switching to online video
Online Video
:
YouTube
:
France
Big Ideas
The future of online retail for 2010 and beyond
The future of online retail for 2010 and beyond
Online Retail
:
Verdict
:
Webloyalty
Big Ideas
Consumers won’t budge on free-range
Consumers won’t budge on free-range
TNS
:
Organic
:
Free-range
News
New insurance product shields celebrities from cancel culture fallout
A new insurance policy is offering high-profile individuals protection against the reputational and financial risks of cancel culture.
Finance
:
Pop-culture & Media
:
Society
News
Vocational education enjoys resurgence in China
In China, specialist skills gained through vocational education are becoming more valued.
Youth
:
Workplace
:
Society
News
Imoo launches new Z7 sports watch phone for kids
Imoo, the pioneering brand in kids’ smartwatch technology, has introduced its new flagship sports watch phone, the Z7, in the UK and Germany.
Technology
:
Gen Alpha Consumers
:
Wearable
News
Stat: Edelman Trust Barometer 2024 reveals trust paradox amid rapid innovation
The 2024 Edelman Trust Barometer, a survey of 32,000 respondents across 28 countries conducted in November 2023, has highlighted a perplexing socie...
Trust
:
Finance
:
Brands
News
Bold billboards challenge breast cancer sex taboos
London streets now host provocative billboards with the message 'Cancer won't be the last thing that f*cks me', commissioned by GirlvsCancer and cr...
Health & Wellness
:
Society
:
Advertising & Branding
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