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Modibodi campaign promotes sustainable period practices
Period-absorbent underwear brand Modibodi revolutionised its marketing strategy in July 2023 by launching a bold TikTok campaign targeting young ad...
Menstruation
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TikTok
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Fashion
News
Workplace wellbeing platform Unmind receives Ragged Edge rebranding
Unmind, a global platform through which employers can prioritise the mental health of their employees, has undergone a bold and emotive rebranding ...
Workplace
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Health & Wellness
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Design
News
Highsnobiety launches beauty vertical
Highsnobiety, the cult youth publication, has launched a dedicated beauty vertical, substantiating the sector’s growing cultural cachet.
Beauty
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Youth
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News
News
Dall-E co-creates branding for climate influencer Isodope
Pro-nuclear energy influencer Isodope enlisted creative agency &Walsh and Dall-E to design its visual identity.
Design
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Media & Entertainment
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Technology
News
Innom’s punchy branding rejuvenates convenience stores
Innom is a new type of corner shop in Norway merging grocery store, kiosk and bakery.
Food & Drink
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Design
:
Advertising & Branding
News
Stat: Gen Z express lack of trust in healthcare
One of the biggest barriers preventing Generation Z in the US from seeking medical attention is a lack of trust in the healthcare system.
Stat
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Stats
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Statistic
News
Symbol’s rebranding tunes into vinyl nostalgia
Tapping into the revival of the vinyl music market, audio storage company Symbol has updated its branding to broaden the appeal of its products.
Advertising & Branding
:
Retail
:
Sustainability
News
A music rebranding fighting racial tokenism
Music organisation UD is redesigning its website, social media accounts and merchandise to ‘avoid the tropes of Black music culture’ and to combat ...
Youth
:
Media & Entertainment
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Design
News
Bugatti’s rebranding highlights its luxury sector ambitions
The company says it plans to expand outside of the automotive industry, while also mastering new technologies within it.
Luxury
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Advertising & Branding
:
Mobility
Micro Trends
Psychophysical Identities
A new wave of designers are exploring how familiar physical feelings can be translated into visual sensations and mood-lifting branding.
Design
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Culture
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Branding
News
Google rethinks the disruptive design of notifications
The grating sound of notifications – whether it’s an email, text or news alert – has become a part of everyday life.
Design
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Media & Entertainment
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Technology
News
Stat: Inactivity can quickly affect mental wellbeing
Research by sports brand ASICS reveals that just one week of physical inactivity can have a significant impact on overall wellbeing.
Stat
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Stats
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Statistic
News
Stat: UK beauty consumers uneasy about brands’ woke campaigns
New research commissioned by beauty and health agency The Pull Agency reveals that beauty consumers are uneasy or unsure about health and beauty br...
Stat
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Statistic
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Stats
News
Louis XIII teases audiences with hyper-exclusive cognac
Luxury spirits brand Louis XIII has unveiled a limited-edition cognac called N°XIII with a tongue-in-cheek campaign that hints at the hyper-exclusi...
Food & Drink
:
Luxury
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Media & Entertainment
News
Stat: Beauty is no longer defined by physical appearance
Research by Euromonitor has revealed people’s changing mindsets around beauty.
Beauty
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Health & Wellness
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Society
News
Laundry brand Kair caters for sustainable wardrobes
In response to growing interest in sustainable fashion, Kair has launched a range of specialised detergents, fabric softeners and garment freshener...
Sustainability
:
Fashion
:
Society
News
A hyper-legible typeface brings inclusivity to Google
Responding to the need to create more inclusive digital experiences, the Braille Institute has made its easy-to-read Atkinson Hyperlegible font ava...
Design
:
Society
:
Health & Wellness
News
Touchland positions hand sanitiser as provocative
Responding to the desire for physical touch in the inter-Covid period, hand sanitiser brand Touchland is taking a subversive approach to marketing ...
Health & Wellness
:
Youth
:
Society
News
Revlon drops hype beauty collection on StockX
Cosmetics brand Revlon is experimenting with drop culture through the launch of an exclusive make-up collection by musician and brand ambassador Me...
Beauty
:
Retail
:
Media & Entertainment
News
Gucci’s latest capsule courts eSports fans
Expanding its efforts to connect with global eSports fans, the luxury house has collaborated with gaming organisation 100 Thieves on a co-branded c...
Retail
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Fashion
:
Media & Technology
News
Stat: Thai beauty consumers lack ingredient knowledge
Research from Mintel reveals that there is a need for clearer beauty ingredient information in Thailand.
Stat
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Statistic
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Stats
News
A joyful redesign for dementia care
Studio Our Design Agency has rebranded dementia wellness company Relish with an approachable aesthetic, in order to make their resources less clini...
Wellbeing
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Design
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Care
News
The Campaign: Deutsche Telekom praises Gen Z’s hyper-connectivity
Deutsche Telekom enlisted the talents of Billie Eillish for its What We Do Next video campaign.
Youth
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Technology
:
Purpose
News
The Trend: Feedback Frontiers
Our 2020 macrotrend Feedback Frontiers explored how brands and retailers must reconsider how they connect with their customers.
Retail
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E-commerce
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Digital
Big Ideas
Webinar: Covid-19 Future Planning
A 30-minute webinar examining the pandemic’s impact across key sectors, and the steps to future-proof strategies for your organisation and clients....
Society
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Covid-19
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Retail
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