LS:N Global

Big Ideas

Viva Technology 2025: Decoding a Decisive Moment for Tech

At VivaTech 2025, AI took centre stage – but conversations about climate, care and connection revealed where the future of tech must lead: human-fi...

Big Ideas

The Download: Fashion Month A/W 2025–2026

From Y2K nostalgia to scripted drama and robots – everything new and notable from the autumn/winter 2025–2026 fashion month in one easy download.

Fashion : Fashion Month AW25-26 : Fashion Month

News

Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

Alzheimer Foundation’s latest campaign harnesses a universally frustrating digital metaphor – the buffering or loading icon – to evoke the heartbre...

Advertising : Health : Alzheimer's

Viewpoints

Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...

Design : Technology : Health

News

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and viral moments we’re all talking about. Here...

Foresight Friday : Fragmenting Societies : Misinformation

Viewpoints

Augmented Futures for Next-Gen Teens

Biomedical scientist and former White House senior policy advisor Dr Knatokie Ford sits down with The Future Laboratory's co-founder Martin Raymond...

Youth : Gen Alpha : Education

Big Ideas

SXSW London 2025: Gaming and Brand Strategy

From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best insights on gaming from the inaugural e...

Technology : Pop Culture & Media : Youth

Markets

Luxe Comfort Foods

Comfort food is getting a luxurious makeover, as nostalgic and fast food favourites are being re-imagined with gourmet flair into playful, premium ...

Luxury : Food : Hospitality

Markets

Public Transport Futures

A new era of public transport is taking shape. From AI-powered networks to free travel trials and zero-emission fleets, the future of mobility is s...

Transport : Public Transport : Travel

Markets

Collaboration Culture

Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating with audiences, creators and peers to shap...

Fashion : Sports & Leisure : Beauty

Design Directions

Human by Design

As flawless, AI-generated aesthetics spread across industries, human-made content is gaining value. Meet the creatives embracing messy, nostalgic a...

Design : Branding : Advertising

Markets

Intimate Fantasy Escapism

Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing fandoms, it represents a search for belongin...

Youth : Pop-culture & Media : Society

Micro Trends

EQ-Beauty

AI is redefining personalised beauty, shifting from data-driven logic to emotionally intelligent tools that bring empathy, intuition and expert car...

Beauty : Technology : AI

Design Directions

Desert Dreams

In Saudi Arabia, desert landscapes are fast becoming catalysts for architectural reinvention. AI-powered digital twin technology, monumental gaming...

Design : Architecture : Technology

Markets

Digital Clout Dining

A new wave of Indian restaurants is reshaping fine dining through limited-access menus, founder storytelling and digital scarcity, transforming mea...

Food & Drink : India : Travel & Hospitality

Macro Trends

Culture-coded Retail

Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on...

Retail : Culture : Technology

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, ...

Retail : Youth : Gen Z

Big Ideas

MAD//Fest 2025: The Formula for Fixing Boring Brands

At this year’s MAD//Fest, brands, marketers and culture leaders gathered in London’s Truman Brewery to explore how businesses can be less boring an...

Advertising : Marketing : Global Events

Big Ideas

IFE 2025: Balancing Health and Hedonism

The International Food & Drink Event focused on key topics such as health, self-optimisation, transparency and indulgence, highlighting the con...

Food & Drink : Technology : Health & Wellness

Design Directions

Layered Realities

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.

Design : Technology : Artifical Intelligence

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations ...

Travel & Hospitality : Society : Wellness

Big Ideas

Almost half of US consumers trust Google

Google : Consumer Trust : Traditional Media

Big Ideas

The cost of caring and how social media affects our stress levels

Washington, US – A study by the Pew Research Center has revealed insights into the effect of internet, mobile phone and social media use on stress ...

Pew Research Center : Cost Of Caring : The Polarity Paradox

Big Ideas

New on-screen technology compensates for vision defects

Researchers have developed digital display technology that corrects for vision defects by manipulating pixels on-screen.

MIT Media Lab : Smartphones : Vision

News

Stat: Social media ad spend forecast to eclipse print

Media agency Zenith is forecasting that advertising spending on social media will overtake that in print publications worldwide for the first time ...

Media : Technology : Advertising

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