LS:N Global

News

People power: The Consumer Futures Forum is nigh

Consumers : Dalziel + Pow : Consumer Futures Forum

Viewpoints

Smartphone storytelling

Youth film-making collective Pickpocket examines why film and tv are stuck in a pre-internet world and how smartphones can create suspense to...

Youth : Media : Entertainment

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and...

India : Gen Z : Identity

Macro Trends

Immaterial Fashion

As the fashion industry grapples with existential questions about supply chain and overconsumption, digitisation offers a new route for consumers ...

Fashion : Sustainability : Digital

Viewpoints

Why Generation Z are creating activist-tainment

Tamseel Hussain, founder of Pluc TV, on how a ‘generation of misfits’ is driving more purposeful social media storytelling for India and beyond.

Youth : Media : Entertainment

Micro Trends

Everyteen TV

Led by an increasingly social mindset, young people are creating hyper-real forms of entertainment in a fight back against highly curated media.

Youth : Entertainment : Media

Markets

Social Commerce: Part 1

In the first part of our Social Commerce special, we look at the social, technological and economic backdrop to a phenomenon that exploded in 201...

Social Commerce : Social Media : Facebook

Big Ideas

Dutch Design Week 2016: Review

Celebrating experimental approaches and speculative narratives, this year the annual festival in Eindhoven presented design as a tool for shaping f...

Dutch Design Week 2016 : Body Image : Transmedia Futures

Big Ideas

Amazon works with Twitter on hashtag campaign

The new #AmazonCart campaign indicates to brands a user’s intention to purchase.

Amazon : Twitter : Social Media

Markets

Radio Market

The humble medium of radio is finding a new purpose, audience and role as a connector and facilitator as global nations move through the pandemic.

Media : Radio : Society

News

This alternative music chart ranks content creators

Music magazine Billboard is partnering with technology brand Logitech to introduce a ranking system for digital creators who are driving music cons...

Media & Entertainment : Technology : Society

Big Ideas

SXSW: Virtual branding

Austin – The North Face has joined forces with cinematic virtual reality company Jaunt VR to release a branded, immersive film at South by South...

SXSW : Jaunt VR : Google Cardboard

Markets

Teen Beauty Market

Tired of relentlessly chasing perfection, members of Generation D are changing their expectations of what beauty can and should deliver.

Gender Neutral : Teen : Gen Z

Big Ideas

Internet Age Media 2016 Review

Institutions, from universities to design studios, are re-inventing their futures strategy in order to reconnect with key audiences.

Internet Age Media : Media Futures : Barcelona

Viewpoints

Cultural Curation in the UAE

With the ambition to become the Dazed of the Middle East, new lifestyle publication The Sandy Times talks to LS:N Global about the local cultural b...

UAE : Dubai : The Sandy Times

Markets

Local TV Market

Around the world, disruptors are launching regional alternatives to streaming giants, telling hyper-local stories to reach small yet highly engaged...

News : Media & Entertainment : Society

Micro Trends

Studio Stores

Faced with declining footfall and fallout from coronavirus, retailers are reclaiming their stores as multimedia hubs for content creation.

Retail : Media : E-commerce

Communities

The Identity Sharders

In the age of social media, the injunction to just be yourself has taken on a new meaning. People are adopting multiple identities and reaching ne...

Social Media : Facebook : Instagram

Design Directions

4NewsWall

Targeting members of Generation D with an appetite for current affairs, the first GIF-based news service has been launched by Channel 4 News.

Microcommunication : Channel 4 News : GIFs

Micro Trends

Gen Z Activism

As polarisation deepens in the US, Gen Z are using their voice online, and in office, to create change.

Society : Youth : US

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...

Retail : Pop-culture & Media : Technology

Macro Trends

Feedback Frontiers

As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to ...

Retail : E-commerce : Digital

Markets

Chinese Fitness Market

Fuelled by a growing interest in healthy living among China’s middle classes, the country’s health, wellness and fitness sectors are booming.

Wellness : Health : Fitness

Communities

Mexican Luxurians

From supporting local designers to connecting with the region’s rich artisanal culture, this tribe of consumers approach luxury wit...

Mexican Luxurians : Mexico : Luxury

Viewpoints

Gen Z’s New Value System

Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N...

Gen Z : Finance : Value

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