LS:N Global

Viewpoints

Placesonas: the new imperative for brands’ smart assistants

Smart assistants are breaking out of the home – so businesses must consider the new contexts and opportunities for people to interact with them on ...

Retail : Technology : Marketing

Micro Trends

Discovery Grocers

Online grocers are putting personalisation at the heart of their offering, from curated shopping baskets to SMS advisers.

Retail : Food : Technology

Design Directions

MTV Bump

‘I want my MTV’ has turned into ‘I Am My MTV’ in a bold re-brand.

MTV : Emoji : GIF

Micro Trends

Text Commerce

Brands are scaling back their omnichannel efforts and getting direct and personal with customers via text.

SMS : Text Commerce : Brand Communication

Daily Signals

Regimen rebrands to normalise men’s sexual health

The health start-up is challenging conventional ideas about masculinity and sexual health with an inclusive and human-centric rebranding.

Health & Wellness : Society : Advertising & Branding

Daily Signals

Geltor visualises its bio-positive ingredient process

Alternative protein brand Geltor is elevating the communication of its biodesigned products with an updated visual identity.

Branding : Health & Wellness : Beauty

Daily Signals

Children’s fairytales are being rewritten for resilience

The Great Ormond Street Hospital charity is retelling classic stories to support young people in facing life’s challenges.

Youth : Health And Wellness : Society

Daily Signals

Giphy’s phygital book captures Gen Viz aesthetics

Recognising the ongoing popularity of digital artworks, GIF database Giphy has translated moving images into a physical book format.

Media And Entertainment : Technology : Design

Viewpoints

Future Homes: How design will humanise AI in the home

As apps move from our phones to home interiors, Will Howe, director of Map Project Office, says future product design must bring warmth and accessi...

Far Futures : Technology : Future Home

Viewpoints

Is offline the new luxury?

As brands continue to mine consumers for their data, the ability to withhold information is increasingly the preserve of luxurians.

Luxury : Digital : Travel

Micro Trends

Safety in Sound

From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential of sound t...

Auto : Product Design : Technology

Design Directions

Tinybop: Interactive Design

Combining a visual language that pays homage to the tradition of illustrated children’s literature with the limitless play and learning possibiliti...

Tinybop : Gen I : Gaming

Daily Signals

Between states

Sydney – The city’s 20th art biennale examines the notion of transience in the digital age.

Biennale Of Sydney : Embassies Of Thought : Stephanie Rosenthal

Daily Signals

Backlash Culture

London – LS:N Global presented our Spring/Summer 2016 Trend Briefing to delegates at London’s Barbican Centre yesterday.

Backlash Culture : S/S 2016 Trend Briefing : Barbican Centre

Viewpoints

Why brands need purpose

For the first time in decades, we are challenging the mindless cycle of production and consumption.

Happiness : Meaningful Brands : Service

Daily Signals

Analyse this: Holistic health in the bedroom at CES

Las Vegas – Smart measurement device manufacturer Withings has launched its Smart Body Analyzer at International CES, which enables people to take ...

CES : Body Scale : Smart Body Analyzer

Daily Signals

Watch this space: Network finds a new platform

Los Angeles : Digital Music : Justin Timberlake

Daily Signals

Water tables: Pesce shows off new liquid assets

Furniture : Montanara : Feminist Furniture

Big Ideas

New gadgets make home energy monitoring hip

CES : Energy Monitoring : Whirlpool

Big Ideas

Change and challenge ahead for the luxury industry

IDEO : Luxury Briefing : James Ogilvy

Design Directions

Le Laboratoire

Mashing science with art, Le Laboratoire in Paris is a creative hub facilitating the exchange and inception of new ideas that fuse art an...

Macro Trends

Womenomics

Womenomics is the essential new term for strategists in fields as diverse as economic policy, branding, design and the corporate world.

Women : Womenomics : Female

Daily Signals

Stat: Consumers shift loyalty to brands that absorb tariff costs

As new tariffs drive up import costs, a wave of price sensitivity is forcing retail leaders to rethink their strategies.

Stat : Statistic : US Economy

Daily Signals

New insurance product shields celebrities from cancel culture fallout

A new insurance policy is offering high-profile individuals protection against the reputational and financial risks of cancel culture.

Finance : Pop-culture & Media : Society

Daily Signals

Vocational education enjoys resurgence in China

In China, specialist skills gained through vocational education are becoming more valued.

Youth : Workplace : Society

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