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Big Ideas
A quarter of mobile users simultaneously interact with other screens
A quarter of mobile users simultaneously interact with other screens
Second Screen
:
Multi-tasking
:
Yahoo
News
Sport & Leisure: Notable Seed stories from 2009
Sport & Leisure: Notable Seed stories from 2009
Symbiotic Branding
:
Freelance
:
Community
Micro Trends
Text Commerce
Brands are scaling back their omnichannel efforts and getting direct and personal with customers via text.
SMS
:
Text Commerce
:
Brand Communication
Micro Trends
Courtship Crisis
As online dating becomes the norm, consumers are looking for services to augment their failing courtship skills.
Tinder
:
Neo-Kinship
:
Social Anxiety
Design Directions
Masculinity Rebranded
The aesthetic of masculinity is changing. Creative practitioners are looking at men more expansively, and are advocating a highly decorative and em...
Gender
:
New Masculinity
:
Branding
Macro Trends
Feedback Frontiers
As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to ...
Retail
:
E-commerce
:
Digital
Viewpoints
My computer tells me you’re bored – should you care?
The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.
Technology
:
Facial Recognition
:
Customer Experience
News
Stat: Global mobile internet growth stalls as hard-to-reach populations remain offline
The growth rate of new mobile internet users is slowing globally, with around 160m people coming online in 2023 and a similar number in 2023.
Technology
:
Pop-culture & Media
:
Society
News
British Airways creates Bridgerton-inspired safety video
British Airways has launched its latest onboard safety video, A British Original Period Drama, which combines British literature, tv and film with ...
Pop-culture & Media
:
Society
:
Advertising & Branding
News
Stat: Rising heat exposure poses dire risks for older adults by 2050
A recent study published in Nature Communications reveals that by 2050, an additional 246 million people over the age of 69 will face dangerous acu...
Environment
:
Climate
:
Sustainability
News
Neuralink’s first human patient controls computer mouse with thoughts
Elon Musk revealed in February 2024 that Neuralink’s first human patient, who received a brain chip implant at the start of the year, had fully rec...
Technology
:
Wearables
:
Health
News
Stat: Alcohol industry’s health claims targeted at younger Australians
A study led by the George Institute for Global Health reveals that the alcohol industry is increasingly using health claims like ‘low calorie’, ‘lo...
Food & Drink
:
RTD
:
Nutrition
News
Stat: Nearly half of American adults support TikTok ban
According to a recent Reuters/Ipsos survey conducted over two days, some 47% of American adults express at least partial support for banning the Ch...
Media
:
Entertainment
:
TikTok
News
The Glenlivet alerts on AI's toxic masculinity biases in latest ad
The Glenlivet single malt scotch whisky turned to artificial intelligence (AI) to produce a commercial script for its June 2023 campaign celebratin...
Technology
:
Advertising & Branding
:
Food & Drink
News
Robot dogs join New York police
In a press conference with Mayor Eric Adams and officials, The New York Police Department (NYPD) has announced the addition of three robots to its ...
Technology
:
Robots
:
Consumer Surveillance Market
News
VerseLuxe brings luxury jewellery to Web3
Cathy Hackl, an acclaimed tech business executive and the proclaimed ‘Godmother of the metaverse’, is officially launching her own brand, VerseLuxe.
Luxury
:
Media & Entertainment
:
Technology
News
Woodland Trust rebrands to expand its appeal
The Woodland Trust has been rebranded by creative agency Creature London.
Advertising & Branding
:
Sustainability
:
Design
News
Stat: Global unease about space exploration persists
While many brands are gearing up for an expected boom in space tourism and innovation, global consumers have expressed concern about our intergalac...
Technology
:
Advertising & Branding
:
Society
News
Stat: Shoppers are sceptical about the metaverse
Companies investing in metaverse marketplaces should be aware that consumers aren’t likely to abandon physical shopping just yet.
Fashion
:
Retail
:
Technology
News
New Balance celebrates every reason for a run
Spotlighting the everyday reasons people break a sweat, the Every Runner Has a Reason campaign reframes what it means to be a runner.
Sport
:
Leisure
:
Advertising
News
Rihanna’s Fenty Parfum embodies her cultural identity
Rihanna has unveiled a deeply personal fragrance as part of her Fenty Beauty line.
Beauty
:
Luxury
:
Fragrance
News
A crypto campaign to boost US dog adoptions
Pet wellness brand Finn has launched #AdoptaDogecoin – a campaign rewarding people who adopt a dog with a cryptocurrency investment.
FinTech
:
Pet
:
High-End Pets Market
News
The Campaign: Louis Vuitton’s LinkedIn runway livestream
A campaign that pointed to the Omnilux future of brand communication and audience outreach landed in October 2020, when French luxury house Louis V...
Fashion
:
Luxury
:
Technology
News
So Energy’s renewable rebranding shuns green tropes
So Energy is challenging the conventions around renewable energy with a new rebranding led by design agency Studio Blackburn.
Branding
:
Advertising
:
Energy
News
Covid-19: A coming-of-age film supporting Nigerian families
Supermodel Alton Mason is using his role in short film Rise in Light to assist vulnerable families in the wake of Covid-19.
Society
:
Covid-19
:
Entertainment
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