'communications'

Stat: Global unease about space exploration persists

News

Stat: Global unease about space exploration persists

While many brands are gearing up for an expected boom in space tourism and innovation, global consumers have expressed concern about our intergalac...
Technology : Advertising & Branding : Society
Stat: Shoppers are sceptical about the metaverse

News

Stat: Shoppers are sceptical about the metaverse

Companies investing in metaverse marketplaces should be aware that consumers aren’t likely to abandon physical shopping just yet.
Fashion : Retail : Technology
New Balance celebrates every reason for a run

News

New Balance celebrates every reason for a run

Spotlighting the everyday reasons people break a sweat, the Every Runner Has a Reason campaign reframes what it means to be a runner.
Sport : Leisure : Advertising
Rihanna’s Fenty Parfum embodies her cultural identity

News

Rihanna’s Fenty Parfum embodies her cultural identity

Rihanna has unveiled a deeply personal fragrance as part of her Fenty Beauty line.
Beauty : Luxury : Fragrance
A crypto campaign to boost US dog adoptions

News

A crypto campaign to boost US dog adoptions

Pet wellness brand Finn has launched #AdoptaDogecoin – a campaign rewarding people who adopt a dog with a cryptocurrency investment.
FinTech : Pet : High-End Pets Market
The Campaign: Louis Vuitton’s LinkedIn runway livestream

News

The Campaign: Louis Vuitton’s LinkedIn runway livestream

A campaign that pointed to the Omnilux future of brand communication and audience outreach landed in October 2020, when French luxury house Louis V...
Fashion : Luxury : Technology
So Energy’s renewable rebranding shuns green tropes

News

So Energy’s renewable rebranding shuns green tropes

So Energy is challenging the conventions around renewable energy with a new rebranding led by design agency Studio Blackburn.
Branding : Advertising : Energy
Covid-19: A coming-of-age film supporting Nigerian families

News

Covid-19: A coming-of-age film supporting Nigerian families

Supermodel Alton Mason is using his role in short film Rise in Light to assist vulnerable families in the wake of Covid-19.
Society : Covid-19 : Entertainment
Cabinet’s DTC pharmacy makes medicine affordable

News

Cabinet’s DTC pharmacy makes medicine affordable

The online pharmacy aims to eliminate confusion around ingredients, brands and self-diagnosis.
Health : Wellness : Digital
A free hotel room – if you can stay offline

News

A free hotel room – if you can stay offline

The Check Out Suite in Hotel Bellora rewards visitors for avoiding social media.
Hospitality : Luxury : Technology
This platform lets influencers create micro-merch

News

This platform lets influencers create micro-merch

Cala links emerging designers with manufacturers, enabling them to seamlessly control their own supply chain.
Fashion : Merchandise : Digital
The US is funding brain-computer interfaces

Big Ideas

The US is funding brain-computer interfaces

US – The Defense Advanced Research Projects Agency (DARPA) is investing $65m in the technology.
Technology : Digital : Health
Consumers turn to Whatsapp as a trusted news source

Big Ideas

Consumers turn to Whatsapp as a trusted news source

Global – Disillusioned by public social media platforms, people are searching for news on the private messaging channel.
Media : Digital : Technology
Hero connects online shoppers to experts on the shop floor

Big Ideas

Hero connects online shoppers to experts on the shop floor

London – Showroom staff at Made are using the system to assist online shoppers in real time.
Retail : Digital : Technology
Key fashion players unite at the Copenhagen Fashion Summit

News

Key fashion players unite at the Copenhagen Fashion Summit

Copenhagen – Brands including adidas and Kering have signed a commitment to define and move towards a circular business strategy.
Fashion : Sustainability : Technology
Mind games

Big Ideas

Mind games

US – A New York Times report examines how ride-sharing platforms are borrowing manipulative techniques from the gaming industry.
Uber : Video Games : Civic Brands
Voice of wellness

Big Ideas

Voice of wellness

US – The HealthTap app has introduced voice-recognition technology that responds to users empathetically.
HealthTap : The E-motional Economy : Health
Touch-sensitive surfaces

News

Touch-sensitive surfaces

Mobile World Congress 2017, Barcelona – Sony Mobile has introduced a new interactive projector that converts any surface into a touch-sensitive int...
Sony : Mobile World Congress : Awakening Tech
Social applications

Big Ideas

Social applications

US – Facebook is moving into recruitment by allowing businesses to advertise positions via the social media platform.
Facebook : Workplace Futures : Recruitment
Transmission of hope

Big Ideas

Transmission of hope

India – Google is helping to boost business in one of India’s poorest areas by connecting retailers to the Internet of Things.
Google : Dharavi : The Internet Of Things
Dream runner

News

Dream runner

UK – Chord’s interactive online experiences aim to recreate the endorphin rush of running to promote On’s latest shoe.
On Running : Chord : Thomas Traum
Spirit song

News

Spirit song

Berlin – A new audio-visual online experience uses pop-up windows and music to help viewers relax.
The Pure Spirit Club : Goro : Netstalgia
U-turn

Big Ideas

U-turn

UK – The government is placing return on investment (ROI) at the heart of its new advertising strategy.
UK Government : Advertising Futures : ROI
Ad-only media

News

Ad-only media

Toronto – A new spoof magazine aimed at jaded ad industry professionals does away with articles in favour of ads.
Toronto : Print Media : Award Ceremonies
Snap to apply

Big Ideas

Snap to apply

US – Digital agency Space150 invited students to apply for its summer internship scheme this year via Snapchat.
Space150 : Recruitment : Hiring
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