'Branding'

Inner self: Reebok aims to understand what makes us human

News

Inner self: Reebok aims to understand what makes us human

San Francisco – The latest campaign from Reebok is asking consumers to question what it means to be human.
Reebok : Be More Human : Optimised Self
Ruby Warrington: The Now Age

Viewpoints

Ruby Warrington: The Now Age

Forget the New Age, we are living in the Now Age, according to Ruby Warrington, former features editor at The Sunday Times Style magazine and found...
The Now Age : Ruby Warrington : Metaphysical Retail
Breathe more easily: Wearable device informs users about air quality

News

Breathe more easily: Wearable device informs users about air quality

Vancouver – Canadian start-up TZOA has developed a wearable device giving users information about their surroundings.
Air Quality : Wearable Technology : Vancouver
Times Square takes outdoor advertising to new heights

Big Ideas

Times Square takes outdoor advertising to new heights

New York – The largest LED advertising display in the world has been installed in Times Square with a film co-created by digital agency Universal...
Times Square : SapientNitro : Advertising Futures
New low-cost smartphone aimed at young people in emerging markets

Big Ideas

New low-cost smartphone aimed at young people in emerging markets

Former Apple CEO John Sculley has launched a low-cost smartphone aimed at young people in emerging markets.
Obi Mobiles : John Sculley : New Emerging Affluents
Harrods to open salon for rare and luxury fragrances

Big Ideas

Harrods to open salon for rare and luxury fragrances

British department store retailer Harrods is to open an exclusive perfumery this autumn. 
Harrods : Salon De Parfums : Tom Ford
Origami style: Japanese heritage inspires whisky box

News

Origami style: Japanese heritage inspires whisky box

Paris – Launched in 1934, Nikka Whisky is not new. But its international distributor La Maison du Whisky wanted to differentiate the Japanese whisk...
Whisky : Japan : Tokyo
NPD study reveals rising sales of eyebrow make-up in the UK and US

Big Ideas

NPD study reveals rising sales of eyebrow make-up in the UK and US

UK and US sales of eyebrow make-up products have risen sharply, according to a new report.
Eyebrows : Growth : Cara Delevingne
ASOS launches social shopping micro-site

Big Ideas

ASOS launches social shopping micro-site

ASOS unveils As Seen on Me, a micro-site dedicated to social commerce.
Asos : As Seen On Me : Instagram
Blake Mycoskie: One for One retail

Viewpoints

Blake Mycoskie: One for One retail

The founder and chief shoe giver of Toms on selling with soul.
One-For-One Commerce : TOMS : SXSW
Uniqlo app lets customers design their own T-shirts

Big Ideas

Uniqlo app lets customers design their own T-shirts

Uniqlo has launched an app that encourages customers to design their own T-shirts via their smartphones.
Uniqlo : UTme : App
Premium beauty brands need to be wary of discounting

Big Ideas

Premium beauty brands need to be wary of discounting

Women are waiting to buy beauty goods, expecting to see discounted prices, reveals the Premium Market Report 2014 by Imogen Matthews Associates.
The Flat Age Society : Luxury Beauty : Imogen Matthews
The Luxury Matrix Stage Two: Discernment and Worth

Markets

The Luxury Matrix Stage Two: Discernment and Worth

What we said: ‘At stage two, the customer uses his or her wealth to buy brands, products and services that enable them to articulate higher levels ...
Louis Vuitton : Harrods : Calvin Klein
Peter Fitzgerald : Mega-system collaborations

Viewpoints

Peter Fitzgerald : Mega-system collaborations

Peter Fitzgerald, country sales director for Google UK, talks about the blurring of online and offline retail.
Google : E-commerce : On/Off Retail
Mid-range fashion trumps luxury in Asia-Pacific

Big Ideas

Mid-range fashion trumps luxury in Asia-Pacific

Mid-range fashion trumps luxury in Asia-Pacific
Mid-range Fashion : Middle-class : CBRE
Pizza Hut app lets you order via games console

Big Ideas

Pizza Hut app lets you order via games console

Pizza Hut app lets you order via games console
Pizza Hut : App : Xbox
Smart Vending

Micro Trends

Smart Vending

Vending machines used to be dumb, transactional units. You put money in and products came out. Now brands are taking the concept and enriching it w...
Vending Machines : Transactions : Coca-Cola
Car brands thrive in China amid luxury slowdown

Big Ideas

Car brands thrive in China amid luxury slowdown

Car brands thrive in China amid luxury slowdown
China : Beijing : Jaguar
Car manufacturer aims at bulletproof vehicles

Big Ideas

Car manufacturer aims at bulletproof vehicles

Car manufacturer aims at bulletproof vehicles
Bentley : Security : Bulletproof
Electro Luxe Motors

Micro Trends

Electro Luxe Motors

In a bid to appeal to upmarket commuters seeking quicker, cleaner and more efficient congestion-beating transport, a few carmakers are diversifying...
Efficiency : Green : Sustainable
China’s luxury children’s market grows rapidly

Big Ideas

China’s luxury children’s market grows rapidly

China’s luxury children’s market grows rapidly
China : Kidswear : Children
Coffee capsule war brews in Europe

Big Ideas

Coffee capsule war brews in Europe

Coffee capsule war brews in Europe
Coffee : Coffee Capsules : Nespresso
Starbucks product tests enter the food chain

Big Ideas

Starbucks product tests enter the food chain

Starbucks product tests enter the food chain
Starbucks : Via : Instant Coffee
Image of luxury: Hermès wraps up bold look

News

Image of luxury: Hermès wraps up bold look

Image of luxury: Hermès wraps up bold look
Hermès : Colette : Scarves
Class act: Car firm takes brand new turning

News

Class act: Car firm takes brand new turning

Class act: Car firm takes brand new turning
Dusseldorf : Germany : Auto
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