'Branding'

Vyrao’s functional fragrances emit high vibrations

News

Vyrao’s functional fragrances emit high vibrations

The fragrance brand is launching a series of unisex fragrances that are intended to boost the wearer’s energy through high vibrations.
Beauty : Fragrance : Wellness
Volkswagen creates a sustainable browsing experience

News

Volkswagen creates a sustainable browsing experience

To launch a new range of electric SUVs, Volkswagen has designed a low-impact website, Carbon-Neutral Net, as a way to reduce its digital carbon foo...
Automotive : Car : Mobility
Mas Creations crafts phygital furniture

News

Mas Creations crafts phygital furniture

Design agency Masquespacio has launched Mas Creations, a brand that enables digital creations to evolve into furniture made by local artisans.
Retail : Lockdown : Interior Design
Gucci’s tennis apparel for virtual and IRL dressing

News

Gucci’s tennis apparel for virtual and IRL dressing

Gucci and Tennis Clash have partnered to bring virtual Gucci garments into the gaming space.
Fashion : Gaming : Virtual Shopping
Nordstrom future-proofs with pre-loved fashion

News

Nordstrom future-proofs with pre-loved fashion

Nordstrom’s See You Tomorrow store will offer second-hand clothing sourced from its own returns and damaged items.
Luxury : Fashion : Sustainability
Patagonia fights climate change over coffee

News

Patagonia fights climate change over coffee

The brand’s pop-up café marks the Europe-wide launch of the Action Works platform, aimed at giving consumers the tools to fight climate change.
Society : Sustainability : Food
The Audo is a design HQ and guesthouse

News

The Audo is a design HQ and guesthouse

Homeware brand Menu has revamped its head office to include a consumer-facing boutique hotel.
Luxury : Hospitality : Design
Harmay introduces serendipity to the pharmacy

News

Harmay introduces serendipity to the pharmacy

In an age of e-commerce and convenience, the cosmetics retailer and pharmacy is focused on discovery.
Health : Wellness : Retail
Chobani builds hype with kids clothing

News

Chobani builds hype with kids clothing

Following the launch of its healthy snacks for children, the yogurt manufacturer has introduced an accompanying clothing collection.
Youth : Fashion : Food
A Hangzhou suburb gets a futuristic whisky bar

News

A Hangzhou suburb gets a futuristic whisky bar

Way2 is a whisky bar that brings sci-fi futurism to the leafy suburb of Changhe.
Drinks : Interiors : Luxury
How blockchain and virtual fashion could transform clothes ownership

Big Ideas

How blockchain and virtual fashion could transform clothes ownership

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month...
Far Futures : Fashion : Augmented Reality
This lamp warns against excessive screen time

News

This lamp warns against excessive screen time

Skärmfri – or screen free – is a smart lamp that doubles as a visual aid, helping families to limit their daily screen time by reminding them to ha...
Technology : Culture : Brand Responsibility
Condé Nast opens a beauty studio

News

Condé Nast opens a beauty studio

The media brand has opened the Beauty Studio, a space that invites businesses to produce editorial beauty content.
Beauty : Media : Content Creation
Camper steps into avatar marketing

News

Camper steps into avatar marketing

Spain – The shoe brand has created nine sci-fi-inspired characters for its autumn/winter 2018 campaign, with a mini-site that encourages consumers ...
Fashion
Allbirds invests in sustainable soles

News

Allbirds invests in sustainable soles

Eco-conscious footwear brand Allbirds is championing sustainability with its latest product – flip flops made from sugar cane.
Fashion : Sustainability : Retail
Net-a-Porter ventures into kidswear

News

Net-a-Porter ventures into kidswear

Global – The fashion e-tailer is targeting a new generation with the launch of its first pop-up shop for kids.
Fashion : Retail : Childrenswear
Combating city living at Cosmoprof 2018, a holistic approach to running

News

Combating city living at Cosmoprof 2018, a holistic approach to running

Davines Group launches new brand at Cosmoprof 2018, Nike works with Headspace, Unilever helps to fortify the urban farming community.
Wellness : Food : Beauty
Looking Back: Retail in 2017

News

Looking Back: Retail in 2017

Democratising goodness, pollution-free spaces and chatbots rising are some of the stories that defined the retail sector this year.
Retail : Beauty : Technology
What programmable membranes mean for the future of apparel

Big Ideas

What programmable membranes mean for the future of apparel

Material surfaces that can change their texture could be the future of functional apparel.
Fashion : Sportswear : Product Design
Acne Studios’ modern family and other stories

News

Acne Studios’ modern family and other stories

In today’s daily digest: LinkedIn launches a mentorship programme, Audioburst personalises podcasts, discounted groceries on the decline and other ...
Fashion : Advertising : Digital
Tencent restricts children’s gaming sessions

Big Ideas

Tencent restricts children’s gaming sessions

China – The internet and social media giant wants to curb addiction to its most popular game.
Media : Digital : Technology
Meet our young Vietnamese luxurians

News

Meet our young Vietnamese luxurians

Vietnam – Vietnam is a country on the move. Its streets throng with motorbikes and cars, while a building boom is transforming the skyline of every...
Vietnam : Vietnamese Luxurians : Luxury
Hilton introduces gym equipment in rooms

News

Hilton introduces gym equipment in rooms

US – The Five Feet to Fitness concept fosters physical and mental wellness among travellers.
Hospitality : Wellness : Travel
Google uses gaming to teach kids how to be safe online

News

Google uses gaming to teach kids how to be safe online

US – Be Internet Awesome is a new classroom curriculum designed to educate children about online threats such as hackers, phishing and trolls.
Digital : Technology : Media
New Direction: Harry Styles reveals Generation Z’s entertainment future

Viewpoints

New Direction: Harry Styles reveals Generation Z’s entertainment future

When 600 of Harry Styles's biggest fans packed excitedly into The Garage in North London for his secret gig last weekend, it wasn’t his new tunes t...
Technology : Culture : Leisure
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